Getting Started with Live Video with the Live Streaming Pros [Webinar]

This week on a special Livestream Learn, Live Streaming Pros founder and host Luria Petrucci joined Director of Content Amber van Moessner to discuss launching a live video strategy. Luria has 11 years experience in live video, over 3,500 episodes under her belt, and a loyal and engaged audience – she recently passed 1 billion views on YouTube. Luria shared her multi-part strategy for getting started with live video: the “Four Levels of Live Streaming,” the “Three Part LIVE Formula,” and how to cultivate live video Talent and Engagement.

Luria Petrucci’s Four Levels of Live Streaming™:

1: Selfie Stream: The easiest way to go live – streaming via Facebook Live, Livestream, Periscope, or another platform from your mobile device.

2. Mobile Plus: Using mobile phone accessories, like tripods or microphones, is an easy and effective way to add production quality to your live video.

2.5. Mevo: The live event camera from Livestream uses a special app to give you control over your production. With a 4K sensor, you can create multiple shots and edit on the fly. Mevo is a great way to get started with live video, and provides a higher quality broadcast than a mobile device.

3. From a Computer: Streaming your laptop or computer screen lets you “cheat” a multi-camera production. Livestream’s Producer Software, combined with a capture device, lets you stream from your camera or desktop to the Livestream platform.

4. Dedicated Machine: The best way for producers to achieve a high-quality broadcast is with a dedicated streaming computer. Livestream’s Studio software allows for multiple camera inputs, graphics overlays (like lower thirds), and media playback. It’s a powerful program, so a dedicated machine is best – either a fast computer or one of Livestream’s turnkey Studio units. Live Streaming Pros uses the Livestream Studio HD550, with cameras that connect directly to the device.

Live Streaming Pros’ Three-Part LIVE Formula:

1. Consistency: Luria suggests starting with a live weekly show so that your audience knows you’re there, and committed to providing value to your viewers.

2. LIFE Streams: These are Level 1 and Level 2 streams where you’re bringing viewers into your world. Don’t be afraid to show the “human” side of your company – broadcast an event at your office, or give your audience a peek behind the curtain to see how your show is produced.

3. After Live: Repurpose your live video content to keep your audience engaged. Using video on demand to share interesting moments from your live show lets you continue the conversation with your viewers.

Getting started with live video is easier than ever, but many producers struggle with cultivating on-camera talented and growing their viewership. To learn more about Luria’s strategy, including the Four Levels of Livestreaming™, the Three-Part LIVE Formula, and a crash course in getting camera ready, watch the video below:

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.