Getting Started with Live Video with the Live Streaming Pros [Webinar]

This week on a special Livestream Learn, Live Streaming Pros founder and host Luria Petrucci joined Director of Content Amber van Moessner to discuss launching a live video strategy. Luria has 11 years experience in live video, over 3,500 episodes under her belt, and a loyal and engaged audience – she recently passed 1 billion views on YouTube. Luria shared her multi-part strategy for getting started with live video: the “Four Levels of Live Streaming,” the “Three Part LIVE Formula,” and how to cultivate live video Talent and Engagement.

Luria Petrucci’s Four Levels of Live Streaming™:

1: Selfie Stream: The easiest way to go live – streaming via Facebook Live, Livestream, Periscope, or another platform from your mobile device.

2. Mobile Plus: Using mobile phone accessories, like tripods or microphones, is an easy and effective way to add production quality to your live video.

2.5. Mevo: The live event camera from Livestream uses a special app to give you control over your production. With a 4K sensor, you can create multiple shots and edit on the fly. Mevo is a great way to get started with live video, and provides a higher quality broadcast than a mobile device.

3. From a Computer: Streaming your laptop or computer screen lets you “cheat” a multi-camera production. Livestream’s Producer Software, combined with a capture device, lets you stream from your camera or desktop to the Livestream platform.

4. Dedicated Machine: The best way for producers to achieve a high-quality broadcast is with a dedicated streaming computer. Livestream’s Studio software allows for multiple camera inputs, graphics overlays (like lower thirds), and media playback. It’s a powerful program, so a dedicated machine is best – either a fast computer or one of Livestream’s turnkey Studio units. Live Streaming Pros uses the Livestream Studio HD550, with cameras that connect directly to the device.

Live Streaming Pros’ Three-Part LIVE Formula:

1. Consistency: Luria suggests starting with a live weekly show so that your audience knows you’re there, and committed to providing value to your viewers.

2. LIFE Streams: These are Level 1 and Level 2 streams where you’re bringing viewers into your world. Don’t be afraid to show the “human” side of your company – broadcast an event at your office, or give your audience a peek behind the curtain to see how your show is produced.

3. After Live: Repurpose your live video content to keep your audience engaged. Using video on demand to share interesting moments from your live show lets you continue the conversation with your viewers.

Getting started with live video is easier than ever, but many producers struggle with cultivating on-camera talented and growing their viewership. To learn more about Luria’s strategy, including the Four Levels of Livestreaming™, the Three-Part LIVE Formula, and a crash course in getting camera ready, watch the video below:

IBC 2018 Recap: New hardware, software updates, and industry insights

This September, the Vimeo team was back for round two at the International Broadcasting Convention (IBC). We had an amazing time joining 55,000 attendees from around the world to share the latest updates from our Livestream and OTT services.

Thousands of people stopped by the Vimeo booth, many of them checking out our Studio product line, including the popular Mevo camera, the all-in-one Studio HD550, and our new Studio One switcher and encoder. We also showcased the new features in our Studio 5 software, including the ability to use a web page as a browser source in your live stream, and add comments from Facebook or YouTube into Studio graphics.

Want to get up to speed on the latest additions and features to our Studio product line? Watch our webinar.

Insights from successful video businesses

Vimeo’s OTT service piqued the interest of many attendees, as well, in part due to great booth programming. We were thrilled to feature interviews with special guests from myriad industries, including British Telecom, action sports channel Insight TV, UKTV Play, Bollywood network Eros Now, and Ellation.

Through these conversations, it became clear that organizations and media companies are shaking off industry fads and zoning in on how to run their business effectively, plain and simple. One programming highlight came from an interview with Nate Daniels, Marketing Director at Trinity Broadcasting Network (TBN). A leader in faith-based programming, TBN recently transitioned their services — 32TB of video content — to Vimeo OTT in only 3 months.

Not only were they able to pull of a massive content migration on a tight deadline, but TBN garnered substantial savings by partnering with Vimeo OTT. Their use of Vimeo’s branded apps has boosted their app rating to an impressive 4.8 in a matter of months, further proving that it is not necessary to invest exorbitant amounts of money in custom features or a bespoke platform to provide a high quality app experience for viewers. We’ll be diving in to his story in an upcoming blog post; stay tuned!

Vimeo is proud to be a leader in democratizing live and on-demand OTT services for creators everywhere. Learn more about what OTT can do to monetize your live video content here.

How to engage and retain video subscription customers

Beyond programs at the booth, Vimeo also made an appearance during one of IBC’s Content Hub sessions. Vimeo’s own Kathleen Barrett, SVP of Enterprise and Head of Creator Success, presented at Growing an OTT service: How to engage and retain customers and manage expanding operations.

Speaking with other leaders in the OTT space, including executives from Integros, Paywizard, and IABM, panelists shared their insights and expertise to help content creators scale and sustain their audience, in order to succeed with OTT.

In case you missed it, watch the full session on IBC’s website to learn straight from OTT experts on how you can improve your customer experience and retention.

 

Interested in learning more about what Vimeo can do to help you monetize live content and grow your audience? Watch our on-demand webinar now.