Facebook Live Streaming Best Practices: 4K Crop & Remote Control
This week on Livestream Learn, we covered best practices for streaming to Facebook Live and demonstrated how to use Livestream Studio to stream to Facebook. We also demonstrated how to use 4K cropping and Remote Web Control – both new Livestream Studio 4.0 features.
When streaming to Facebook Live we always encourage our customers not to build a castle on someone else’s land. Facebook Live is a great tool to reach a massive audience and leverage that engagement for your brand, but you always want to be driving that traffic back to your website or main stream. A great example of this is Tough Mudder. During major events they feature a teaser stream on Facebook Live while driving traffic to their multi-stream live-event page on their own website.
According to KZO, 62% of consumers have a negative opinion of a brand with a low-quality video experience. As more brands flock to Facebook Live, high-quality content will be what actually stands out (and the days of exploding watermelons will soon be over). When you use Studio to stream to Facebook Live, your stream will appear more polished and professional than the run-of-the-mill iPhone video.
4K CROPPING + REMOTE WEB CONTROL
4K cropping uses the same technology as the Livestream Mevo camera to make a single camera shot look like a multi-camera production. This is a great option for producers with one camera who want to have that multi-camera look and feel for their live event. Check out how 4K cropping works in Studio in the gif above.
Remote Web Control is a great option for production teams who cannot be together in the same place. This new feature allows you to give access to other team members who log in through Google Chrome to help monitor a livestream, add graphics or lower thirds, and adjust audio.