Convert Your Audience with Livestream’s Lead Capture Form

Livestream has released a new Lead Capture feature on our video player with the savvy event marketer and conference leader in mind. This lead capture form, which can be activated for any event, will help your team stay in touch with customers, grow your audience, and contribute to direct return on investment for every stream.

Adding live video to your marketing stack is known to increase customer conversion by 80% or more. This new feature makes Livestream a true end-to-end marketing solution: in a single platform you can create and edit your live video content, manage and distribute that video with syndicated streams and Audience Boost, and then measure success and build ROI with Lead Capture and Analytics.

Here’s how it works: producers can display a lead capture form to collect information from their audience, including name, email address, phone number, and company name. When viewers visit your event page, live player embed, or on-demand videos, this form will appear first, effectively “gating” the video. After filling out the form, viewers will have full access to the video. You can seamlessly export this data into a CSV file – the first step to organizing your leads in a spreadsheet or CRM.

Lead capture proves the value of your content – that what you’re creating is worth signing up for! With more information about your audience you can make better content and programming decisions as well as notify them about upcoming events.

Engaging your viewers with compelling video is only the first step. Now, staying in touch with your most engaged customers is easier than ever. With Lead Capture for Enterprise, and Livestream’s other platform features, you can turn every event – from product launches to town halls – into a lead generation tool.

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This Week on Livestream | May 22, 2017

Watch live as Splash! hosts a workshop at their New York office, the 2017 New York Guitar Festival comes to The Greene Space, and Doctors Without Borders gathers a panel of experts to discuss the migration crisis in Central America.


LIVE at 9 | Barstool Sports
Monday, May 22
9 PM ET
“Pat McAfee goes LIVE from the Indy 500 infield.”

Designing Your Event with Splash! | Livestream Learn
Tuesday, May 23
9 AM ET
“A 3-hour live tutorial for event marketers looking to enhance the look and feel of their event marketing efforts, covering easy design wins, automation tactics, and an introduction to new technologies and resources.”

Eagles Press Pass | Philadelphia Eagles
Tuesday, May 23
10:40 AM ET
“The Philadelphia Eagles hold a press conference on Livestream.”

2017 National Singles Racquetball Championships | USA Racquetball
Wednesday, May 24
12 PM ET
“The 2017 USA Racquetball National Singles Championships is the sport’s premiere singles tournament. Everyone is invited to watch for FREE via Livestream.”

Rethinking Othello with Tracy Chevalier | NYPL
Wednesday, May 24
6:30 PM ET
“Tracy Chevalier, the author of The Girl with the Pearl Earring, discusses her latest novel, New Boy, and the work of translating the 16th-century Venice of Othello to 1970s suburban Washington, DC.”

Joshua Ferris | Author Events
Wednesday, May 24
7:30 PM ET
“One of The New Yorker’s ’20 Under 40′ writers and winner of the International Dylan Thomas Prize, Joshua Ferris has published fiction in Granta, Prairie Schooner, and Best American Voices, among other places. The Dinner Party, his first story collection, is rife with characters searching for answers in the aftermath of life’s pitfalls.”

2017 New York Guitar Festival | The Greene Space
Thursday, May 25
7 PM ET
New Sounds‘ John Schaefer hosts an evening with Margaret Glaspy, whose sharp-edged indie rock has been described by Pitchfork as ‘a collection of compact grunge-rock and breezy torch songs that variously recall Elliott Smith and Joni Mitchell.'”

Forced to Flee: A Migration Crisis in Central America | Doctors Without Borders
Thursday, May 25
8 PM ET
“The webcast panel discussion will present key findings from MSF’s report, based on two years of medical data, patient surveys, and testimonies gathered by MSF teams treating people along migration routes in Mexico.”

Becoming Our Father: Johnny Cash’s Daughters in Conversation | Country Music Hall of Fame
Saturday, May 27
3 PM ET
“Johnny Cash’s daughters will share stories, remembrances, and perspectives on Johnny Cash, and will discuss and reveal photographs never seen outside the family.”