Convert Your Audience with Livestream’s Lead Capture Form

Livestream has released a new Lead Capture feature on our video player with the savvy event marketer and conference leader in mind. This lead capture form, which can be activated for any event, will help your team stay in touch with customers, grow your audience, and contribute to direct return on investment for every stream.

Adding live video to your marketing stack is known to increase customer conversion by 80% or more. This new feature makes Livestream a true end-to-end marketing solution: in a single platform you can create and edit your live video content, manage and distribute that video with syndicated streams and Audience Boost, and then measure success and build ROI with Lead Capture and Analytics.

Here’s how it works: producers can display a lead capture form to collect information from their audience, including name, email address, phone number, and company name. When viewers visit your event page, live player embed, or on-demand videos, this form will appear first, effectively “gating” the video. After filling out the form, viewers will have full access to the video. You can seamlessly export this data into a CSV file – the first step to organizing your leads in a spreadsheet or CRM.

Lead capture proves the value of your content – that what you’re creating is worth signing up for! With more information about your audience you can make better content and programming decisions as well as notify them about upcoming events.

Engaging your viewers with compelling video is only the first step. Now, staying in touch with your most engaged customers is easier than ever. With Lead Capture for Enterprise, and Livestream’s other platform features, you can turn every event – from product launches to town halls – into a lead generation tool.

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This Week on Livestream | April 24, 2017

This week is all about NAB! Tune into our LIVE coverage with Live Streaming Pros at livestreamingpros.com/nab.


NAB Show Live | Live Streaming Pros
Monday, April 24-Thursday, April 28
“Join us LIVE as we cover NAB Show from Las Vegas with Live Streaming Pros. Tweet with the hashtag #LSPNAB!”

Clean Bandit | iHeartMedia Boston
Wednesday, April 26
12:45 PM ET
“Clean Bandit are stopping by the Kiss 108 Jeep Music Lounge on April 26th at 12:45 PM for a live performance and interview with Mikey V.”

Ella at 100: Forever the First Lady of Song with Renee Fleming, Diana Krall, Audra McDonald, & Cecile McLorin Salvant
Wednesday, April 26
7 PM ET
“Jazz at Lincoln Center’s 2017 Annual Fundraising Gala is a one-night-only centennial celebration of the First Lady of Song – Ella Fitzgerald. This year’s gala will be hosted by the one and only Harry Connick, Jr., and some of the greatest vocalists alive will take the stage to honor Ella. Featured artists include Renée Fleming, Roberta Gambarini, Diana Krall, Alison Krauss, Audra McDonald, and Cécile McLorin Salvant.”

Keeping the DREAM Alive | Hammer Museum
Wednesday, April 26
10:30 PM ET
“Dr. Chen, Hincapie, and moderator Ian Masters discuss ways to navigate the current immigration landscape, particularly how to advocate for support programs and undocumented student policies.”

2017 Gathering of Nations Pow Wow | PowWows.com
Friday, April 28
10 AM ET
“Watch the 2017 Gathering of Nations LIVE on PowWows.com! Check out our case study to learn more about PowWows.com’s livestreaming strategy.”

Caitlyn Jenner | Author Events
Friday, April 28
7:30 PM ET
“Caitlyn Jenner, formerly known as Bruce Jenner, is an Olympic gold medal-winning decathlete, reality television star, and businesswoman. When she came out in a 2015 television interview she also became the world’s most famous transgender person. From childhood to the present, The Secrets of My Life tells her singular story.”

The Art of Environment Storytelling for Video Games | Gnomon
Saturday, April 29
3 PM ET
“The event will begin with a close-up look at texturing and shading, and culminate in a high-level view from Infinity Ward’s Brian Horton. Speakers will take questions from the stage audience and Livestream viewers during the event. Tweet questions using #gnomon on Twitter.”

John Waters | Author Events
Saturday, April 29
7:30 PM ET
“Filmmaker, actor, and writer John Waters was described as ‘The Pope of Trash’ by William Burroughs. His movies include Pink Flamingos, Hairspray, Cry Baby, Serial Mom, and Cecil B. Make Trouble is a manifesto for all those who seek happiness on their own terms.”