Convert Your Audience with Livestream’s Lead Capture Form

Livestream has released a new Lead Capture feature on our video player with the savvy event marketer and conference leader in mind. This feature, which can be activated for any event, will help your team stay in touch with customers, grow your audience, and contribute to direct return on investment for every stream.

Adding live video to your marketing stack is known to increase customer conversion by 80% or more. This new feature makes Livestream a true end-to-end marketing solution: in a single platform you can create and edit your live video content, manage and distribute that video with syndicated streams and Audience Boost, and then measure success and build ROI with Lead Capture and Analytics.

Here’s how it works: producers can display a form to collect information from their audience, including name, email address, phone number, and company name. When viewers visit your event page, live player embed, or on-demand videos, this form will appear first, effectively “gating” the video. After filling out the form, viewers will have full access to the video. You can seamlessly export this data into a CSV file – the first step to organizing your leads in a spreadsheet or CRM.

Lead capture proves the value of your content – that what you’re creating is worth signing up for! With more information about your audience you can make better content and programming decisions as well as notify them about upcoming events.

Engaging your viewers with compelling video is only the first step. Now, staying in touch with your most engaged customers is easier than ever. With Lead Capture for Enterprise, and Livestream’s other platform features, you can turn every event – from product launches to town halls – into a lead generation tool.

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This Week on Livestream | January 17, 2017

From the World Economic Forum to Inauguration Day, we’re streaming the week’s top events on Livestream. Tune in to watch live!


Davos 2017 | World Economic Forum
Tuesday, January 17
7 AM ET
“The World Economic Forum Annual Meeting in Davos-Klosters remains the foremost creative force for engaging the world’s top leaders in collaborative activities to shape the global, regional and industry agendas at the beginning of each year. For over four decades, the World Economic Forum’s mission – improving the state of the world – has driven the design and development of the Annual Meeting program.”

Livestreaming with Facebook Live | Livestream Learn
Tuesday, January 17
1:30 PM ET
“Streaming to Facebook Live has radically changed the live video landscape. Now Livestream has made streaming to Facebook Live easier and more versatile than ever. This webinar is the perfect crash course for anyone looking to start streaming with Facebook Live.”

The Meaning of Michelle: 16 Writers on the Iconic First Lady and How Her Journey Inspires | Author Events
Tuesday, January 17
7:30 PM ET
“Iconic First Lady Michelle Obama has redefined American ideas about beauty, strength, and poise under often-harsh public scrutiny. In the ‘powerful’ (Vogue) essay collection The Meaning of Michelle, some of the country’s most thoughtful minds ponder Mrs. Obama’s legacy on the eve of her departure from the White House.”

2017 Media Briefing | European Space Agency
Wednesday, January 18
3 PM ET
“ESA Director General Jan Woerner will meet the press at the traditional start-of-year briefing on the activities and challenges for 2017.”

Earth in Human Hands: Shaping Our Planet’s Future | Author Events
Thursday, January 19
7:30 PM ET
“Dr. David Grinspoon is the inaugural Chair of Astrobiology at the U.S. Library of Congress. With research focusing on climate evolution and the conditions for life elsewhere in the cosmos, he has consulted on interplanetary space missions for NASA, The European Space Agency, and the Japanese Space Agency. Earth in Human Hands challenges us to grow into our role as caretakers of our world.”

Uncharted 4 Environment Art: An Evening with Naughty Dog | Gnomon
Thursday, January 19
10:30 PM ET
“From concept to final gameplay, the eight guest speakers from Naughty Dog will share how they interpret concept art, work with design and help support gameplay, as well as offer insights into how they guide players’ eyes using composition and color, and communicate mood and emotion through environments. Tweet questions using #gnomon on Twitter.”

#MozartFest: Concertante | Detroit Symphony Orchestra
Friday, January 20
10:45 AM ET
“Program: MOZART Overture to The Marriage of Figaro, MOZART Oboe Concerto, MOZART Horn Concerto No.1, and MOZART Sinfonia Concertante.”

58th Inaugural Ceremony | FedNet
Friday, January 20
11:30 AM ET
“Donald J. Trump and Gov. Mike Pence (R-IN) are sworn in as President and Vice President of the United States, respectively, on the West Front of the Capitol Building.”

When Experiential Storytelling Provokes Social Inquiry | The New School
Sunday, January 22
2 PM ET
“The New School hosts a conversation exploring forms of storytelling that have far-reaching impact beyond the screen. Faculty across various fields will share their practices and illustrative examples from their work, inviting attendees to consider the use of experimental techniques to conduct social inquiry and probe how unconventional filmmaking can empower others.”