Convert Your Audience with Livestream’s Lead Capture Form

Livestream has released a new Lead Capture feature on our video player with the savvy event marketer and conference leader in mind. This lead capture form, which can be activated for any event, will help your team stay in touch with customers, grow your audience, and contribute to direct return on investment for every stream.

Adding live video to your marketing stack is known to increase customer conversion by 80% or more. This new feature makes Livestream a true end-to-end marketing solution: in a single platform you can create and edit your live video content, manage and distribute that video with syndicated streams and Audience Boost, and then measure success and build ROI with Lead Capture and Analytics.

Here’s how it works: producers can display a lead capture form to collect information from their audience, including name, email address, phone number, and company name. When viewers visit your event page, live player embed, or on-demand videos, this form will appear first, effectively “gating” the video. After filling out the form, viewers will have full access to the video. You can seamlessly export this data into a CSV file – the first step to organizing your leads in a spreadsheet or CRM.

Lead capture proves the value of your content – that what you’re creating is worth signing up for! With more information about your audience you can make better content and programming decisions as well as notify them about upcoming events.

Engaging your viewers with compelling video is only the first step. Now, staying in touch with your most engaged customers is easier than ever. With Lead Capture for Enterprise, and Livestream’s other platform features, you can turn every event – from product launches to town halls – into a lead generation tool.

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How To Use Video In Your Event Marketing Strategy

Event marketing is an important part of any company’s growth strategy. Events give you an opportunity to connect with your users, customers, or other like-minded individuals in your industry, and hopefully, convert prospects into customers.

As any event planner knows, events are often expensive and challenging to execute. You want to make sure you’re getting as much return-on-investment as possible out of each event. An easy way to guarantee event ROI is by incorporating video into your event strategy. We’ve paired up with Eventbrite to help you navigate how to use video in your event marketing strategy.

Video is more engaging and emotional than any other form of content. That’s what makes it so perfect for events. Live video can help your event reach the largest audience possible, and video used throughout and after your event can help set the tone and keep your in-person audience excited and engaged.

Watch our webinar with Eventbrite below to learn how to use video in your event marketing strategy, including:

  • Ways to use video to create unforgettable event experiences.
  • Best practices for boosting engagement before, during, and after your event.
  • Three trends that are defining the future of event technology.