Livestream Announces Headquarters Move to Brooklyn, New York

Livestream, the leader in live video with more than 300,000 producers and 40 million monthly viewers across the globe, announced its move today to bring Livestream Headquarters to Bushwick, Brooklyn, New York. The move marks a first for technology companies relocating to the outer boroughs, with Livestream poised to bring technology, arts, entertainment and manufacturing back to its roots in Bushwick. 

A message from Max Haot, Livestream’s Co-Founder & CEO:

Dear Customers and Partners,

We’re incredibly excited to announce that Livestream is doing what millions of people from around the world and a little more than half of our staff have already done – we’re moving to Brooklyn or more precisely Bushwick — an exciting industrial and creative neighborhood within Brooklyn, New York.

Tuesday next week we will be leaving our Chelsea home in Manhattan where we grew from a team of ten people to more than 80 and opening a new headquarters in one of the most vibrant and fastest-growing neighborhoods in New York City or anywhere else. As we said in The New York Times today, we’re confident that all of the old factories surrounding our new space will one day be filled with amazing tech companies. But for now, it’s just us.

The 30,000 feet we’re building out in the building – plus 15,000 on the roof and more to come – give us a stable long-term base of operations and will allow us to continue to accelerate our growth and keep enhancing our live streaming products and services to support our mission to democratize live video broadcasting for events. That focus won’t change. Our servers and infrastructure are staying at 111 8th Avenue in New York City – and around the world via our content-delivery network partners’ global infrastructure.

But this great old Bushwick building allows us to build on our existing Livestream services with a phenomenal new initiative that we’re calling Livestream Public. We’re going to use the event and education space on the first floor of our building to host classes on how to Livestream events – from learning single camera production and the basics of the Livestream service to multi-camera production using Livestream Studio. This will help our customers and partners enhance their skills but also to train and educate new entrants to the world of live streaming. Every classroom will of course be setup with cameras and Livestream Studio HD510 live production switchers so that we can share every class and events with people that cannot be here at Livestream Public. We also plan to host a yearly customer event which will be announced later this year.

Bushwick is home to an incredible creative and entrepreneurial community who use to teach and attend classes here at 3rd Ward (the previous tenant). Over time, we will experiment and invite back the Bushwick’s community of makers and artists with one major change from the classes that once happened here: all classes and events will be live streamed worldwide online.

We’re starting Livestream Public slowly and will have more to say over the summer and fall, but look forward to hosting an official event of Bushwick Open Studios  next week, right after our team moves in.

Livestream Public has partnered with Fitzcarraldo – an independent restaurant residing within Livestream Public.  Fitzcarraldo is open to the public in the evenings and on weekends and will offer, beginning next Tuesday, breakfast and lunches for the Livestream team and our partners/clients visiting us in Bushwick.

I am also excited to announce that Livestream is bringing manufacturing back to Bushwick, decades after the region’s manufacturing jobs largely moved abroad. We’re starting slowly here too, but, by June we’ll be assembling our Studio Surface  control panel in Bushwick and shipping them directly to you.

There’s a lot more to say, and we’ll be sharing new developments with you in the weeks and months ahead.

Until then, I couldn’t be more appreciative of all of our staff and partners – and you – for helping us grow so quickly over the last seven years. On behalf of the global Livestream, we look forward to seeing you in – or from – Bushwick.

We will be updating Livestream Public’s Instagram, Twitter and Facebook pages over the weekend and next week with photos of the space and of our move in the building on Tuesday.

Max Haot
Co-Founder and CEO
Livestream

Using an eCDN for Corporate Communications

Imagine delivering a flawless, broadcast-quality live video message from your executive team, or a live training event, to all of your employees, on any device, wherever they are, without clogging your network bandwidth. Can your corporate network support live events for large audiences without creating a bandwidth bottleneck or crashing? This is something organizations must find solutions for when planning internal live broadcasts to ensure high-quality streaming for no-fail events.

Livestream’s new Peer-to-Peer Enterprise Content Delivery Network (eCDN) solves for these issues by supporting an HD-quality seamless live viewing experience while minimizing the stress on your corporate network, reducing bandwidth consumption and cost, and maintaining privacy and security regulations.

Livestream’s eCDN for corporate communications empowers IT and communications teams to deliver a flawless streaming video event, without risking network health or compromising critical business functions.

What is eCDN?

An eCDN is an enterprise content delivery network, which is one way for companies to distribute content within their corporate network, creating a safety net for their internal bandwidth pipe.

A peer-to-peer eCDN helps to avoid network bottlenecks that occur when a large number of concurrent viewers in one office are watching the same content, such as a live broadcast. Instead of individual employee devices all pinging a single server to access a stream, a P2P eCDN reduces the amount of bandwidth needed coming from the external server. Instead, Livestream’s eCDN uses the bandwidth inside the company, redistributing the requests to devices within the LAN, improving stream quality and reducing the bandwidth load on a company’s internal network.

How Video Is Driving Corporate Communications Trends

Video is the fastest and easiest way to learn and retain information. Streaming your internal and all hands meetings has become de rigueur at large companies, but these in-demand, data-heavy streams can have massive network implications.

Today video is being used in organizations for a variety of purposes:
• Employee training and product demos
• All hands or town halls
• Internal HR events and panels

Streaming company-wide meetings is an effective way to keep employees engaged. According to Entrepreneur Magazine, engaged employees report 31% higher productivity and 37% higher sales. Conversely, the Dale Carnegie Institute reports that businesses with disengaged employees lose $11b annually.

This engagement data is driving demand for access to video in the workplace: according to Cisco, global business IP traffic is set to grow 21% from 2015 to 2021, which will require updated infrastructure to handle the load.

To avoid additional expenses or potential network failures, many corporations are considering eCDNs to meet these new challenges.

Traditional content delivery vs. Livestream’s eCDN for corporate communications

In a traditional content delivery setup, viewers connect to a server to obtain the streaming video they have requested. This server can either be inside the company or external – an example would be video content cached and delivered from a Cloud provider. Both of these setups have their limitations.

If everyone in the company tries to connect to a single server at the headquarters, the connections will quickly become saturated and the server will likely crash as it was not meant to handle thousands of simultaneous requests for data-heavy video.

If the server is in the cloud, companies often have significant limitations when it comes to connecting to the internet. They generally have a fixed capacity when it comes to external bandwidth, and networks are often not dimensioned for a massive amount of data requests from outside their network. Firewalls can further delay external calls, creating huge bottlenecks.

This makes streaming live video within the enterprise network very difficult. There are several means of mitigating this problem, and these solutions are collectively known as “eCDN.”

Solution 1: Install caching servers within the company network at each site.

Installing caching servers allows you to place a copy of the video close to your viewers to avoid the congestion of large numbers of requests to a single server. The challenge is this solution requires both significant CAPEX (cash) and OPEX (operating expenses). Servers are expensive, and installing and maintaining them requires significant expertise and dedicated personnel. In addition to regular maintenance, you’ll also need a dedicated IT team at each site to maintain servers to guarantee no-fail live streams.

Solution 2: Use an internal multicasting tool.

A multicasting tool broadcasts content en masse to every computer on the network. This requires specific equipment that supports multicast, and may also necessitate changing workstation software to be able to support multicast streams. This is not the “typical” streaming setup so it can require additional configuration in addition to this CAPEX.

Solution 3: Legacy P2P solutions.

Peer-to-peer within company networks has existed for many years. The principle of P2P is to use the abundant bandwidth within the enterprise network. However, the solutions on the market have had several major drawbacks: at the very least they have required users to install a plugin in their browsers or an app. Some providers even require companies to change their entire video stack and use a special, non-standard streaming protocol.

Solution 4: Livestream’s peer-to-peer based eCDN

Our eCDN distributes the stream with peer-to-peer networking, harnessing idle internal network bandwidth to more effectively distribute the stream. With Livestream, employees connect to the stream as they would in a typical video streaming setup. However, instead of getting the entire video directly from the server, their video player will also ask for segments of content from nearby co-workers viewing devices. This more efficiently distributes bandwidth requirements within your network, eliminating the risk of bottlenecks to the server, slow connections, and poor video quality.

Benefits of Livestream’s eCDN for Corporate Communications

Livestream’s peer-to-peer eCDN shares video across your intranet, utilizing a fraction of the bandwidth necessary from external servers. This allows you to stream high-quality video without interruption, without impacting your bandwidth or internal network.

Lower network costs
With our cloud-based eCDN, you’re not paying for higher capacity networks or any additional hardware.
Ease of use for employees
Using our eCDN does not require viewers to download additional plugins or software. They can still view your streaming video anywhere you would normally display that content. Additionally, since our eCDN is cloud-based, there is no installation cost or time spent.
Better quality streaming at scale
Viewers across the corporate network will experience better video quality and less buffering from using an eCDN.
7-day US-based support
Livestream Enterprise support experts are just a phone call away, any day of the week.

How eCDN works with your existing Livestream account

Many eCDNs work with desktop plug-ins or costly additional hardware or software. Unlike other peer-based eCDN solutions, Livestream requires no installation on workstations and no changes to your video workflow configuration. We use standard HTTP streaming formats and offer plug-and-play integrations for desktop.

Our technology is based on WebRTC, meaning connections are made directly through the browser and there is no workstation software to install, and no browser extensions or plugins for users to manage.

Livestream’s eCDN can be activated one time by your account manager and then can be toggled on and off within your Livestream dashboard to use as you see fit. There is no work or downloads required by the end user, and no additional hardware to purchase.

How do we set up your eCDN?
• First, we test the webRTC connections inside your network.
• Your account manager enables eCDN on your Livestream account and tests different devices on the same network. If you have multiple sites, we will test each site.
• Finally, Livestream will organize a global test with the company users and a test live video. After this, your eCDN is ready to stream.

Want to learn more? Existing Livestream customers can contact their Account Manager, or visit this page and complete a Custom request form