Livestream Announces Headquarters Move to Brooklyn, New York

Livestream, the leader in live video with more than 300,000 producers and 40 million monthly viewers across the globe, announced its move today to bring Livestream Headquarters to Bushwick, Brooklyn, New York. The move marks a first for technology companies relocating to the outer boroughs, with Livestream poised to bring technology, arts, entertainment and manufacturing back to its roots in Bushwick. 

A message from Max Haot, Livestream’s Co-Founder & CEO:

Dear Customers and Partners,

We’re incredibly excited to announce that Livestream is doing what millions of people from around the world and a little more than half of our staff have already done – we’re moving to Brooklyn or more precisely Bushwick — an exciting industrial and creative neighborhood within Brooklyn, New York.

Tuesday next week we will be leaving our Chelsea home in Manhattan where we grew from a team of ten people to more than 80 and opening a new headquarters in one of the most vibrant and fastest-growing neighborhoods in New York City or anywhere else. As we said in The New York Times today, we’re confident that all of the old factories surrounding our new space will one day be filled with amazing tech companies. But for now, it’s just us.

The 30,000 feet we’re building out in the building – plus 15,000 on the roof and more to come – give us a stable long-term base of operations and will allow us to continue to accelerate our growth and keep enhancing our live streaming products and services to support our mission to democratize live video broadcasting for events. That focus won’t change. Our servers and infrastructure are staying at 111 8th Avenue in New York City – and around the world via our content-delivery network partners’ global infrastructure.

But this great old Bushwick building allows us to build on our existing Livestream services with a phenomenal new initiative that we’re calling Livestream Public. We’re going to use the event and education space on the first floor of our building to host classes on how to Livestream events – from learning single camera production and the basics of the Livestream service to multi-camera production using Livestream Studio. This will help our customers and partners enhance their skills but also to train and educate new entrants to the world of live streaming. Every classroom will of course be setup with cameras and Livestream Studio HD510 live production switchers so that we can share every class and events with people that cannot be here at Livestream Public. We also plan to host a yearly customer event which will be announced later this year.

Bushwick is home to an incredible creative and entrepreneurial community who use to teach and attend classes here at 3rd Ward (the previous tenant). Over time, we will experiment and invite back the Bushwick’s community of makers and artists with one major change from the classes that once happened here: all classes and events will be live streamed worldwide online.

We’re starting Livestream Public slowly and will have more to say over the summer and fall, but look forward to hosting an official event of Bushwick Open Studios  next week, right after our team moves in.

Livestream Public has partnered with Fitzcarraldo – an independent restaurant residing within Livestream Public.  Fitzcarraldo is open to the public in the evenings and on weekends and will offer, beginning next Tuesday, breakfast and lunches for the Livestream team and our partners/clients visiting us in Bushwick.

I am also excited to announce that Livestream is bringing manufacturing back to Bushwick, decades after the region’s manufacturing jobs largely moved abroad. We’re starting slowly here too, but, by June we’ll be assembling our Studio Surface  control panel in Bushwick and shipping them directly to you.

There’s a lot more to say, and we’ll be sharing new developments with you in the weeks and months ahead.

Until then, I couldn’t be more appreciative of all of our staff and partners – and you – for helping us grow so quickly over the last seven years. On behalf of the global Livestream, we look forward to seeing you in – or from – Bushwick.

We will be updating Livestream Public’s Instagram, Twitter and Facebook pages over the weekend and next week with photos of the space and of our move in the building on Tuesday.

Max Haot
Co-Founder and CEO
Livestream

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.