Livestream Announces Headquarters Move to Brooklyn, New York

Livestream, the leader in live video with more than 300,000 producers and 40 million monthly viewers across the globe, announced its move today to bring Livestream Headquarters to Bushwick, Brooklyn, New York. The move marks a first for technology companies relocating to the outer boroughs, with Livestream poised to bring technology, arts, entertainment and manufacturing back to its roots in Bushwick. 

A message from Max Haot, Livestream’s Co-Founder & CEO:

Dear Customers and Partners,

We’re incredibly excited to announce that Livestream is doing what millions of people from around the world and a little more than half of our staff have already done – we’re moving to Brooklyn or more precisely Bushwick — an exciting industrial and creative neighborhood within Brooklyn, New York.

Tuesday next week we will be leaving our Chelsea home in Manhattan where we grew from a team of ten people to more than 80 and opening a new headquarters in one of the most vibrant and fastest-growing neighborhoods in New York City or anywhere else. As we said in The New York Times today, we’re confident that all of the old factories surrounding our new space will one day be filled with amazing tech companies. But for now, it’s just us.

The 30,000 feet we’re building out in the building – plus 15,000 on the roof and more to come – give us a stable long-term base of operations and will allow us to continue to accelerate our growth and keep enhancing our live streaming products and services to support our mission to democratize live video broadcasting for events. That focus won’t change. Our servers and infrastructure are staying at 111 8th Avenue in New York City – and around the world via our content-delivery network partners’ global infrastructure.

But this great old Bushwick building allows us to build on our existing Livestream services with a phenomenal new initiative that we’re calling Livestream Public. We’re going to use the event and education space on the first floor of our building to host classes on how to Livestream events – from learning single camera production and the basics of the Livestream service to multi-camera production using Livestream Studio. This will help our customers and partners enhance their skills but also to train and educate new entrants to the world of live streaming. Every classroom will of course be setup with cameras and Livestream Studio HD510 live production switchers so that we can share every class and events with people that cannot be here at Livestream Public. We also plan to host a yearly customer event which will be announced later this year.

Bushwick is home to an incredible creative and entrepreneurial community who use to teach and attend classes here at 3rd Ward (the previous tenant). Over time, we will experiment and invite back the Bushwick’s community of makers and artists with one major change from the classes that once happened here: all classes and events will be live streamed worldwide online.

We’re starting Livestream Public slowly and will have more to say over the summer and fall, but look forward to hosting an official event of Bushwick Open Studios  next week, right after our team moves in.

Livestream Public has partnered with Fitzcarraldo – an independent restaurant residing within Livestream Public.  Fitzcarraldo is open to the public in the evenings and on weekends and will offer, beginning next Tuesday, breakfast and lunches for the Livestream team and our partners/clients visiting us in Bushwick.

I am also excited to announce that Livestream is bringing manufacturing back to Bushwick, decades after the region’s manufacturing jobs largely moved abroad. We’re starting slowly here too, but, by June we’ll be assembling our Studio Surface  control panel in Bushwick and shipping them directly to you.

There’s a lot more to say, and we’ll be sharing new developments with you in the weeks and months ahead.

Until then, I couldn’t be more appreciative of all of our staff and partners – and you – for helping us grow so quickly over the last seven years. On behalf of the global Livestream, we look forward to seeing you in – or from – Bushwick.

We will be updating Livestream Public’s Instagram, Twitter and Facebook pages over the weekend and next week with photos of the space and of our move in the building on Tuesday.

Max Haot
Co-Founder and CEO
Livestream

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.