Livestream Announces Headquarters Move to Brooklyn, New York

Livestream, the leader in live video with more than 300,000 producers and 40 million monthly viewers across the globe, announced its move today to bring Livestream Headquarters to Bushwick, Brooklyn, New York. The move marks a first for technology companies relocating to the outer boroughs, with Livestream poised to bring technology, arts, entertainment and manufacturing back to its roots in Bushwick. 

A message from Max Haot, Livestream’s Co-Founder & CEO:

Dear Customers and Partners,

We’re incredibly excited to announce that Livestream is doing what millions of people from around the world and a little more than half of our staff have already done – we’re moving to Brooklyn or more precisely Bushwick — an exciting industrial and creative neighborhood within Brooklyn, New York.

Tuesday next week we will be leaving our Chelsea home in Manhattan where we grew from a team of ten people to more than 80 and opening a new headquarters in one of the most vibrant and fastest-growing neighborhoods in New York City or anywhere else. As we said in The New York Times today, we’re confident that all of the old factories surrounding our new space will one day be filled with amazing tech companies. But for now, it’s just us.

The 30,000 feet we’re building out in the building – plus 15,000 on the roof and more to come – give us a stable long-term base of operations and will allow us to continue to accelerate our growth and keep enhancing our live streaming products and services to support our mission to democratize live video broadcasting for events. That focus won’t change. Our servers and infrastructure are staying at 111 8th Avenue in New York City – and around the world via our content-delivery network partners’ global infrastructure.

But this great old Bushwick building allows us to build on our existing Livestream services with a phenomenal new initiative that we’re calling Livestream Public. We’re going to use the event and education space on the first floor of our building to host classes on how to Livestream events – from learning single camera production and the basics of the Livestream service to multi-camera production using Livestream Studio. This will help our customers and partners enhance their skills but also to train and educate new entrants to the world of live streaming. Every classroom will of course be setup with cameras and Livestream Studio HD510 live production switchers so that we can share every class and events with people that cannot be here at Livestream Public. We also plan to host a yearly customer event which will be announced later this year.

Bushwick is home to an incredible creative and entrepreneurial community who use to teach and attend classes here at 3rd Ward (the previous tenant). Over time, we will experiment and invite back the Bushwick’s community of makers and artists with one major change from the classes that once happened here: all classes and events will be live streamed worldwide online.

We’re starting Livestream Public slowly and will have more to say over the summer and fall, but look forward to hosting an official event of Bushwick Open Studios  next week, right after our team moves in.

Livestream Public has partnered with Fitzcarraldo – an independent restaurant residing within Livestream Public.  Fitzcarraldo is open to the public in the evenings and on weekends and will offer, beginning next Tuesday, breakfast and lunches for the Livestream team and our partners/clients visiting us in Bushwick.

I am also excited to announce that Livestream is bringing manufacturing back to Bushwick, decades after the region’s manufacturing jobs largely moved abroad. We’re starting slowly here too, but, by June we’ll be assembling our Studio Surface  control panel in Bushwick and shipping them directly to you.

There’s a lot more to say, and we’ll be sharing new developments with you in the weeks and months ahead.

Until then, I couldn’t be more appreciative of all of our staff and partners – and you – for helping us grow so quickly over the last seven years. On behalf of the global Livestream, we look forward to seeing you in – or from – Bushwick.

We will be updating Livestream Public’s Instagram, Twitter and Facebook pages over the weekend and next week with photos of the space and of our move in the building on Tuesday.

Max Haot
Co-Founder and CEO
Livestream

[Case Study] How Nikon Inc is Live Streaming Their Events & Trainings

With a large remote workforce, photography industry leader Nikon Inc was looking for a way to conduct staff trainings using live video. Originally, internal trainings were their only intended use case: it was cost effective and engaging. “There’s nothing quite as engaging as a live broadcast,” said Mark Soares, Senior Marketing Manager at Nikon Inc. Since then, their strategy has evolved into live streaming events and trainings. “We realized we needed to use live streaming to reach and engage our customers,” he said.

Since starting their journey with Livestream in 2017 (now Vimeo Livestream), Nikon Inc’s reach has exploded through live streaming their events and trainings. “It’s not just an add-on to our events strategy, it’s a key part of the strategy.”


Determining a Live Stream Strategy & Metrics for Events

In terms of developing a strategy, Soares and his team eased into broadcasting live from their events. “Our initial goal was to just get the ball rolling,” he said. “It’s intimidating when you first start; many things can go wrong with a live broadcast.” As such, ease of use and setup were critical to ensure they could get their live event running smoothly.

Their first time live streaming at a trade show was during the WPPI Conference in Vegas. To determine a metrics and ROI of their live streams, the Nikon Inc team divided the number of in-person attendees at the event in half, and used that number as a benchmark goal for total live viewers. “That was our guess,” Soares said. “We really had no metric to base it on because it was our first time [doing it].”

So, how did Nikon Inc fare with their first experiment? “We exceeded it significantly. We had almost 300% more viewers than what we had initially planned.”

“With a fairly modest increase in budget, you can reach a considerably higher audience [with live streaming].”

Since then, Nikon Inc has been on a live streaming rocket ship, launching a marketing strategy built around live. This includes major product announcements and trade show events, and has become a cost-effective way to reach a larger audience than even the biggest trade shows. “People go to trade shows for education, and a lot of brands bring education to the trade show floor,” Soares said. “If you’re already bringing that talent in, then it’s really not that much of a stretch to put a camera in front of them and broadcast it.”


Image courtesy of Nikon LIVE from NAB 2018 Day 2 – Corey Rich – Paralleling Still and Motion


Selecting Content for Live Streamed Events

One key driving factor to a successful live stream is the quality of the content. Soares’s advice is common (and always applicable): listen to your customers, and you’ll better understand what they want. Then, turn that feedback into content.

“Your end users are your best ambassadors. Take the content that they create [to inform your strategy], because they will inspire others to go out and do the same thing,” he said. Soares also suggests tailoring the content to specific demographics or niche audiences. For example, at WPPI, which focuses on wedding and portraiture, Nikon Inc brought in wedding photographers to share their expertise with attendees and live viewers.

“Take great content, great talent, and schedule it on a regular basis, and users will keep tuning in,” he said. “That’s why the audience keeps growing every single time we do this. You will add viewers to your event every single time. Incrementally, we keep expanding the viewership.”

Tips to Promote & Prepare for a Live Stream

Leading up to every major live stream, Soares and his team rolls out a turnkey marketing strategy to attract new and existing customers. First and foremost, Soares suggests building in paid marketing to your promotional planning. In addition to a paid social media campaign, Nikon Inc also:

  • Updates a landing page whenever a new event approaches
  • Sends email campaigns to current customers promoting their upcoming live programming
  • Features banners on their website with information about the live stream

Nikon Inc has found great value in simulcasting to Facebook Live, as well. “The viewership lives on social media,” he said. “While we get great numbers from streaming to our own site, we supplement that with our social channels, too.”

Don’t forget about the experience for your live viewers, too. “You’ve got to get great talent on camera that can speak eloquently to inspire your user base,” Soares said. “Look to give a great experience through the actual broadcast. We started with a single, fixed camera, and now we have many cameras where we can change the angle, etc — it’s very cinematic.”

However you plan to promote your live event, iteration and consistency is essential. “Start with something you can manage and build on it. There’s this exponential growth when you do these events on a regular basis and with great content. People will keep coming back.”


Nikon’s Technical Setup for Live Streaming

Wondering how Nikon Inc sets themselves up for success with their live streams? Here’s the equipment they use for their live broadcasts:

  • 2 Nikon cameras/lenses (of course), sometimes with a roving camera
  • Cameras are hardwired into a 4K Livestream HD550 (💡Tip: Nikon uses 4K cropping, which increases production level so two cameras look like six)
  • Livestream Studio
  • One back up Livestream Studio HD550

“Nikon makes cameras, but we are not in the business of broadcasting live events,” he said. “We needed a system that would be portable and easy to use, so that almost anyone could use it.”


Why Vimeo Livestream?

As a leading brand in the photography space worldwide, Nikon Inc needed an all-in-one solution that would make live streaming smooth for their large remote workforce and even bigger global audience. Whether internal or external, Nikon Inc’s live streams require a sophisticated workflow with a robust cloud solution, that was also portable and all inclusive. Vimeo Livestream fit the bill: a platform that makes live streaming simple and accessible, along with powerful and portable hardware — the Studio HD550 is Nikon Inc’s encoder of choice.

Livestream is the only end-to-end solution that empowers you to distribute compelling live content, engage your employees, and grow your business. To find out how to get started with live streaming, check out our “Ultimate Guide to Live Streaming Events” guide.