The Year of Livestreaming: An Interactive 2016 Retrospective

2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.

In 2016 people around the world relied on live video to capture and broadcast the moments that define our shared history. Our 10,000 active users scattered across 159 countries, streamed over 10M live events on our platform this year. Livestream empowered producers around the globe to tell their stories, from exciting milestones in space exploration and the biggest stars in sports and entertainment to America’s historic presidential election and grassroots movements at home and abroad.

This year livestreaming made the leap from tech novelty to a content necessity, giving us new perspectives that were previously impossible. Mobile users have the power to broadcast anywhere, at any time, right in their pocket. Social tools like Periscope and Facebook Live connect live video producers with a global audiences. These audiences, in turn, demand live video, and expect any event they can’t attend to be available live online.

In a survey we conducted with New York Magazine readers and on social media, 81% of respondents said they watched more live video in 2016 than last year and 67% said watching a live event inspired them to purchase tickets for a similar event in the future. From product launches to concerts and conferences, that demand has cultivated real return-on-investment, reach, and lead generation for brands all over the world.

As 2016 comes to a close, we wanted to look at how technology, politics, and culture have been shaped by the power of live video. We believe the future of the live video industry will be defined more by content creators than the content distributors. Brands need to add value to the medium, particularly with a focus on production quality and camera-ready hosts. Tools to make this possible, like Mevo, will continue the march of progress and quality “TV” will move further and further away from the rarified confines of the broadcast booth. We are excited to see what happens next.

Check out our interactive 2016 Live Video Retrospective to learn:

  • The most popular livestreamed events of 2016 across industries.
  • How influencers see live video transforming in 2017.
  • New live video industry data.

This Week on Livestream | April 24, 2017

This week is all about NAB! Tune into our LIVE coverage with Live Streaming Pros at livestreamingpros.com/nab.


NAB Show Live | Live Streaming Pros
Monday, April 24-Thursday, April 28
“Join us LIVE as we cover NAB Show from Las Vegas with Live Streaming Pros. Tweet with the hashtag #LSPNAB!”

Clean Bandit | iHeartMedia Boston
Wednesday, April 26
12:45 PM ET
“Clean Bandit are stopping by the Kiss 108 Jeep Music Lounge on April 26th at 12:45 PM for a live performance and interview with Mikey V.”

Ella at 100: Forever the First Lady of Song with Renee Fleming, Diana Krall, Audra McDonald, & Cecile McLorin Salvant
Wednesday, April 26
7 PM ET
“Jazz at Lincoln Center’s 2017 Annual Fundraising Gala is a one-night-only centennial celebration of the First Lady of Song – Ella Fitzgerald. This year’s gala will be hosted by the one and only Harry Connick, Jr., and some of the greatest vocalists alive will take the stage to honor Ella. Featured artists include Renée Fleming, Roberta Gambarini, Diana Krall, Alison Krauss, Audra McDonald, and Cécile McLorin Salvant.”

Keeping the DREAM Alive | Hammer Museum
Wednesday, April 26
10:30 PM ET
“Dr. Chen, Hincapie, and moderator Ian Masters discuss ways to navigate the current immigration landscape, particularly how to advocate for support programs and undocumented student policies.”

2017 Gathering of Nations Pow Wow | PowWows.com
Friday, April 28
10 AM ET
“Watch the 2017 Gathering of Nations LIVE on PowWows.com! Check out our case study to learn more about PowWows.com’s livestreaming strategy.”

Caitlyn Jenner | Author Events
Friday, April 28
7:30 PM ET
“Caitlyn Jenner, formerly known as Bruce Jenner, is an Olympic gold medal-winning decathlete, reality television star, and businesswoman. When she came out in a 2015 television interview she also became the world’s most famous transgender person. From childhood to the present, The Secrets of My Life tells her singular story.”

The Art of Environment Storytelling for Video Games | Gnomon
Saturday, April 29
3 PM ET
“The event will begin with a close-up look at texturing and shading, and culminate in a high-level view from Infinity Ward’s Brian Horton. Speakers will take questions from the stage audience and Livestream viewers during the event. Tweet questions using #gnomon on Twitter.”

John Waters | Author Events
Saturday, April 29
7:30 PM ET
“Filmmaker, actor, and writer John Waters was described as ‘The Pope of Trash’ by William Burroughs. His movies include Pink Flamingos, Hairspray, Cry Baby, Serial Mom, and Cecil B. Make Trouble is a manifesto for all those who seek happiness on their own terms.”