The Year of Livestreaming: An Interactive 2016 Retrospective

2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.

In 2016 people around the world relied on live video to capture and broadcast the moments that define our shared history. Our 10,000 active users scattered across 159 countries, streamed over 10M live events on our platform this year. Livestream empowered producers around the globe to tell their stories, from exciting milestones in space exploration and the biggest stars in sports and entertainment to America’s historic presidential election and grassroots movements at home and abroad.

This year livestreaming made the leap from tech novelty to a content necessity, giving us new perspectives that were previously impossible. Mobile users have the power to broadcast anywhere, at any time, right in their pocket. Social tools like Periscope and Facebook Live connect live video producers with a global audiences. These audiences, in turn, demand live video, and expect any event they can’t attend to be available live online.

In a survey we conducted with New York Magazine readers and on social media, 81% of respondents said they watched more live video in 2016 than last year and 67% said watching a live event inspired them to purchase tickets for a similar event in the future. From product launches to concerts and conferences, that demand has cultivated real return-on-investment, reach, and lead generation for brands all over the world.

As 2016 comes to a close, we wanted to look at how technology, politics, and culture have been shaped by the power of live video. We believe the future of the live video industry will be defined more by content creators than the content distributors. Brands need to add value to the medium, particularly with a focus on production quality and camera-ready hosts. Tools to make this possible, like Mevo, will continue the march of progress and quality “TV” will move further and further away from the rarified confines of the broadcast booth. We are excited to see what happens next.

Check out our interactive 2016 Live Video Retrospective to learn:

  • The most popular livestreamed events of 2016 across industries.
  • How influencers see live video transforming in 2017.
  • New live video industry data.

This Week on Livestream | August 14, 2017

Watch live as Graceland celebrates the life and legacy of Elvis Presley, Livestream Learn teaches you how to attract and engage a live audience, and the Boston Conservatory invites you to the Berklee Musical Theater Summer Intensive Final Showcase.


Candlelight Vigil 2017 | Elvis Presley’s Graceland
Tuesday, August 15
8:55 PM ET
“Join Elvis Presley’s Graceland as they remember and celebrate the life and legacy of Elvis Presley.”

Demo Day @ MIT Live Webcast | MIT Webcast
Tuesday, August 15
6 PM ET
“Join MIT for the first demo day of Play Labs accelerator, a playful tech accelerator hosted by the MIT Game Lab.”

2017 Industry Dance Awards | Industry Dance Awards
Wednesday, August 16
9 PM ET
“Get ready and mark your calendars! The Industry Dance Awards will showcase memorable performances and highlight the diverse achievements of industry leaders and innovators.”

Social + Chat: How to Attract and Engage a Live Audience | Livestream Learn
Thursday, August 17
1:30 PM ET
“If you’re planning to livestream your event, you want to make sure you attract the largest audience possible. Once you’re live, you need to use all the tools at your disposal to engage that audience. Livestream’s Content and Social Media Manager Carly Walsh joins the webinar to share the social media secrets she uses to promote Livestream’s customer and original content.”

ZBrush Sculpting Workshop: Sci-Fi Design & Development | Gnomon
Thursday, August 17
10 PM ET
“Improve your ZBrush sculpts with workflow tips and tricks from three ZBrush masters. Explore biomechanical creature design with Eric Keller; master an efficient Polysculpting workflow with Ara Kermanikian; and journey through the process of designing characters and taking them from 2D to 3D with Steve Talkowski.”

Digital Transformation: IT and Customer Experience | CXOTALK
Friday, August 18
1 PM ET
“How is the relationship between IT and its customers changing? HP’s Gwen Becknell and digital transformation influencer Tamara McCleary tell Michael Krigsman of CXOTalk about digital transformation in information technology.”

2017 Berklee Musical Theater Summer Intensive | Boston Conservatory at Berklee
Friday, August 18
2 PM ET
“You’re invited to the Berklee Musical Theater Summer Intensive Final Showcase featuring graduating B.F.A. and M.F.A. students from the musical theater program.”