The Year of Livestreaming: An Interactive 2016 Retrospective

2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.

In 2016 people around the world relied on live video to capture and broadcast the moments that define our shared history. Our 10,000 active users scattered across 159 countries, streamed over 10M live events on our platform this year. Livestream empowered producers around the globe to tell their stories, from exciting milestones in space exploration and the biggest stars in sports and entertainment to America’s historic presidential election and grassroots movements at home and abroad.

This year livestreaming made the leap from tech novelty to a content necessity, giving us new perspectives that were previously impossible. Mobile users have the power to broadcast anywhere, at any time, right in their pocket. Social tools like Periscope and Facebook Live connect live video producers with a global audiences. These audiences, in turn, demand live video, and expect any event they can’t attend to be available live online.

In a survey we conducted with New York Magazine readers and on social media, 81% of respondents said they watched more live video in 2016 than last year and 67% said watching a live event inspired them to purchase tickets for a similar event in the future. From product launches to concerts and conferences, that demand has cultivated real return-on-investment, reach, and lead generation for brands all over the world.

As 2016 comes to a close, we wanted to look at how technology, politics, and culture have been shaped by the power of live video. We believe the future of the live video industry will be defined more by content creators than the content distributors. Brands need to add value to the medium, particularly with a focus on production quality and camera-ready hosts. Tools to make this possible, like Mevo, will continue the march of progress and quality “TV” will move further and further away from the rarified confines of the broadcast booth. We are excited to see what happens next.

Check out our interactive 2016 Live Video Retrospective to learn:

  • The most popular livestreamed events of 2016 across industries.
  • How influencers see live video transforming in 2017.
  • New live video industry data.

Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth!

NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for the video broadcast industry.

If you are in Las Vegas, visit Vimeo, Livestream and Mevo at NAB 2018 in booth C3307 to meet with our team and see demos of our products and latest features.

Watch below as Vimeo CEO Anjali Sud and GM of Live Mark Kornfilt unveil our new releases for NAB.

What’s New at NAB 2018?

Studio 5: Beta Now Available For Mac

We’ve heard your feedback and worked tirelessly to bring it to life: our latest version of Studio Software is now available for Mac users in beta.*

Vimeo customers can now log directly into Studio 5 software, and enable streaming to multiple platforms in the cloud with Vimeo Premium, in addition to the existing ability to stream to multiple RTMP-enabled social destinations. New hardware encoding and decoding features in Studio 5 enable you to produce high-quality, multi-camera live video using consumer-grade computers, including the iMac and MacBook Pro.

Studio 5 updates also include “Simple Mode,” a new user experience for those new to streaming or with simplified workflows.

Brand New Hardware: Studio One

Studio One is our newest encoder with a compact desktop size (an 11-inch Mini-ITX box) that doesn’t spare on horsepower. Stream up to 4K resolution, from two 4K inputs, or four HD inputs (HDMI or SDI).

The Studio One also features two quarter-inch analog audio inputs, an Intel eighth generation 6-core CPU, a high-performance graphics card, and advanced hardware encoding. This new hardware packs a lot of punch in a small package.

Build a OTT Subscription Streaming App for Live and On-Demand Video

With the power of Vimeo’s over-the-top streaming custom apps, you can now build a Netflix-style OTT app for your live and on-demand video content in no time at all, and monetize that content with a subscription service. This is great news for fitness, sports, media, and worship content creators who want to engage their audiences live as well as on-demand all within the dedicated home of their app or website.

Today audiences are demanding a rich, immersive video experience that they can access on any device. Hundreds of video creators are scaling faster and reaching more viewers by building subscription on-demand experiences on Vimeo OTT apps. Distribute and monetize your videos your way, while we handle the tech so you can focus on amazing video content.

Vimeo OTT includes friendly viewer and end-user support from real humans, in-app payments to set your own price with built-in free trial tools, audience acquisition and engagement tools help you track subscriber growth and churn, and meticulously-designed SDKs and API developer tools to customize your experience.

eCDN for Corporate Communications Streaming

Global brands rely on Livestream to communicate a unified message to employees wherever they are. But the biggest concern about livestreaming company-wide to thousands of employees is how this will impact their server and network health. To solve this, Livestream now offers an eCDN (enterprise content delivery network) for our enterprise customers with large, global employee bases. This new feature will allow them to stream company announcements and events using peer-to-peer networking technology, that won’t stress their internal servers and networks. It also improves content delivery speed, reducing buffer time.

Livestream’s eCDN solution is by far one of the most affordable for large corporations, and also is completely turnkey, requiring no additional hardware or software downloads.

NAB Livestream 2018

Looking for more details about Livestream’s latest releases? See our live programming schedule below and join the conversation on social with the hashtag #NABLive.

We’ll be doing a live demo of all of our new offerings Tuesday, April 10 at 3pm ET/12pm PT.

12:00pm PT: Vimeo Creator Tools Overview
Tohm Sansani, Director of Product Management, Vimeo

12:30pm PT: Vimeo OTT Overview
Megan Wright, Product Operations Manager, Vimeo

1:00pm PT: Livestream Studio Products and Platform Overview
Phil Worthington, SVP, Product Design and R&D, Vimeo

We’re also interviewing Livestream and Vimeo customers and partners like Nikon, IDC Sports, and the NFL Jaguars every day from our NAB booth. Watch LIVE here.

Monday, April 9, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Catching Up with Bill Bennett, Director of Photography, ASC
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: OTT Customer Session: Hillsong Church
Will Peddie, Operations Manager, Hillsong Church
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How the NFL Jaguars are Growing Revenue With Live Video
Patrick Kavanagh, Director of Broadcasting, Jacksonville Jaguars
Amber van Moessner, Director of Content Marketing, Vimeo

Tuesday, April 10, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Creator Talk: The Latest from Canon
Alex Sax, Canon
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: Les Mills On Demand: Subscription Streaming for a Fitter Planet
Piers Tufnell, VP of Technology, Les Mills Media
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How Nikon is Using Live Video to Engage Customers + Employees
Mark J. Soares, Sr. Marketing Manager, Nikon
Amber van Moessner, Director of Content Marketing, Vimeo

Wednesday, April 11, 2018 6pm ET/3pm PT  

3:00pm PT: OTT Best Practices from Saigon Broadcasting Television Network
Vu Tran, Program Director, Saigon Broadcasting Television Network
Stu Barnes, VP of Sales, Vimeo

3:30pm PT: Building an Audience for Local Sports: Live + OTT
Greg Maish, President, ISC Sports
Amber van Moessner, Director of Content Marketing, Vimeo

*For now, Studio 5 for Mac is only for subscription users and does not include multi-view, Surface support, or tally lights, and can only be used with an AVI transcoder.