The Year of Livestreaming: An Interactive 2016 Retrospective

2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.

In 2016 people around the world relied on live video to capture and broadcast the moments that define our shared history. Our 10,000 active users scattered across 159 countries, streamed over 10M live events on our platform this year. Livestream empowered producers around the globe to tell their stories, from exciting milestones in space exploration and the biggest stars in sports and entertainment to America’s historic presidential election and grassroots movements at home and abroad.

This year livestreaming made the leap from tech novelty to a content necessity, giving us new perspectives that were previously impossible. Mobile users have the power to broadcast anywhere, at any time, right in their pocket. Social tools like Periscope and Facebook Live connect live video producers with a global audiences. These audiences, in turn, demand live video, and expect any event they can’t attend to be available live online.

In a survey we conducted with New York Magazine readers and on social media, 81% of respondents said they watched more live video in 2016 than last year and 67% said watching a live event inspired them to purchase tickets for a similar event in the future. From product launches to concerts and conferences, that demand has cultivated real return-on-investment, reach, and lead generation for brands all over the world.

As 2016 comes to a close, we wanted to look at how technology, politics, and culture have been shaped by the power of live video. We believe the future of the live video industry will be defined more by content creators than the content distributors. Brands need to add value to the medium, particularly with a focus on production quality and camera-ready hosts. Tools to make this possible, like Mevo, will continue the march of progress and quality “TV” will move further and further away from the rarified confines of the broadcast booth. We are excited to see what happens next.

Check out our interactive 2016 Live Video Retrospective to learn:

  • The most popular livestreamed events of 2016 across industries.
  • How influencers see live video transforming in 2017.
  • New live video industry data.

This Week on Livestream | December 11, 2017

Watch live as four Galileo satellites are launched into orbit, Livestream Learn talks event trends with Convene, Jazz at Lincoln Center gets into the holiday spirit, and Gnomon hosts a night with Aaron Sims Creative.


Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | The Green Bay Packers
Monday, December 11
4:45 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Podcast Mixtape: Puck Soup Live | The Greene Space
Monday, December 11
7 PM ET
“Join Greg Wyshynski of ESPN and Dave Lozo of Vice Sports for a live taping of their hockey podcast.”

Watch the launch of Galileos 19–22 | European Space Agency
Tuesday, December 12
1:10 PM ET
“Europe’s Galileo satellite navigation system will come a giant leap nearer completion, as four more Galileo satellites are launched into orbit by Ariane 5.”

Top Live Event Trends for 2018 | Livestream Learn
Wednesday, December 13
1:30 PM ET
“Convene partners with 70% of New York’s Fortune 500 companies to plan and host meetings, events, and conferences of all sizes. This webinar will explore new data and trends from Convene and Livestream on the best ways event marketers and planners can leverage technology to create unconventional and memorable experiences for attendees and generate true event return-on-investment.”

JLCO: Big Band Holidays | Jazz at Lincoln Center
Wednesday, December 13
7 PM ET
“Continuing a beloved New York tradition, the Jazz at Lincoln Center Orchestra with Wynton Marsalis warms up the House of Swing with soulful renditions of holiday classics.”

CNET’s Holiday Buyers Guide | CNET
Thursday, December 14
1 PM ET
“There’s a lot of hysteria over deals and discounts this holiday season. Tune in to CNET‘s Holiday Buying Guide to make sense of it all and find out what deals to look out for, which products are prime for the picking and which stuff you can pass on this holiday season.”

Sketch to Screen: An Evening with Aaron Sims Creative | Gnomon
Thursday, December 14
10:30 PM ET
“From the visionary creative team at Aaron Sims Creative comes an exclusive event at Gnomon School of VFX to reveal the key elements of concept design and visual effects from the studio’s innovative ‘Sketch to Screen’ workflow, used on the likes of Stranger Things and Wonder Woman.”