The Year of Livestreaming: An Interactive 2016 Retrospective
2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.
In 2016 people around the world relied on live video to capture and broadcast the moments that define our shared history. Our 10,000 active users scattered across 159 countries, streamed over 10M live events on our platform this year. Livestream empowered producers around the globe to tell their stories, from exciting milestones in space exploration and the biggest stars in sports and entertainment to America’s historic presidential election and grassroots movements at home and abroad.
This year livestreaming made the leap from tech novelty to a content necessity, giving us new perspectives that were previously impossible. Mobile users have the power to broadcast anywhere, at any time, right in their pocket. Social tools like Periscope and Facebook Live connect live video producers with a global audiences. These audiences, in turn, demand live video, and expect any event they can’t attend to be available live online.
In a survey we conducted with New York Magazine readers and on social media, 81% of respondents said they watched more live video in 2016 than last year and 67% said watching a live event inspired them to purchase tickets for a similar event in the future. From product launches to concerts and conferences, that demand has cultivated real return-on-investment, reach, and lead generation for brands all over the world.
As 2016 comes to a close, we wanted to look at how technology, politics, and culture have been shaped by the power of live video. We believe the future of the live video industry will be defined more by content creators than the content distributors. Brands need to add value to the medium, particularly with a focus on production quality and camera-ready hosts. Tools to make this possible, like Mevo, will continue the march of progress and quality “TV” will move further and further away from the rarified confines of the broadcast booth. We are excited to see what happens next.
- The most popular livestreamed events of 2016 across industries.
- How influencers see live video transforming in 2017.
- New live video industry data.