Expand your audience with live streaming to Chromecast
Despite myriad choices among streaming video devices, Chromecast remains a popular choice among consumers. Google is taking note — it recently announced deeper Chromecast integrations into its hardware ecosystem, and now Chromecast is even taking the lead as the most popular streaming device in some markets (we’re looking at you, Australia ).
Finding the best way to distribute your live content across Chromecast and similar devices like Roku, Amazon Fire TV, Apple TV, and Xbox can feel overwhelming. That’s where Vimeo OTT can help.
Live streaming with Vimeo OTT
Vimeo OTT streamlines content distribution workflows from one hub. Now, creators can launch their own branded apps and subscriptions across streaming devices — including Chromecast — to boost their reach without draining their bandwidth (or wallet). What’s more, Vimeo OTT supports both on-demand and live video.
ISC Sports, a regional sports broadcasting company from Indiana, grew from exclusively live streaming to blending live and on-demand video with Vimeo OTT. Through offering their content through more streaming channels, they’re able to broaden their reach and attract more advertising partners for their network.
You can learn more about ISC Sports’s story of expanding in OTT live streaming here.