Livestream Appoints Cofounder Mark Kornfilt as New CEO

Livestream, the world’s only end-to-end livestreaming solutions provider, announced today that cofounder Mark Kornfilt will take over as the company’s Chief Executive Officer effective May 8th. He will replace Jesse Hertzberg who is exiting the company.

As a cofounder, Kornfilt has played a prominent role in establishing Livestream as the preeminent player in the B2B livestreaming arena. Throughout his tenure with the company, he has been involved in all aspects of the business, including leading engineering and product.

“We started the company ten years ago with the vision of a world where every event can be experienced live online,” said Kornfilt. “In the last year, both the ecosystem around us and our products have evolved to bring us closer to achieving this vision than ever before. Our tools, cloud platform, and professional services provide a comprehensive solution. Whether an organization is getting started in the livestreaming journey using our Mevo camera, the world’s first live event streaming camera, or they are producing multi-camera live video content for distribution to their website, Facebook Live, YouTube Live, and Twitter.”

Christian Munafo, a Livestream board member and Managing Director at HQ Capital, added: “This is an exceptional time for Mark to become Livestream’s new CEO. In Mark we have selected a very strong leader at a time when Livestream is continuing to shape the future of the livestreaming industry. Mark’s vision, strategy, and execution are exactly what Livestream needs as we enter our next chapter of growth, innovation, and disruption.”

The livestreaming market has grown faster over the last 18 months than the previous eight years combined. With its robust portfolio of end-to-end products and preeminent level of services, Livestream is the only company that can truly act as the single point of contact for businesses that need a livestreaming solution. This unique value proposition has helped the company garner business from some of the biggest corporations, marketers, advertising agencies, government organizations, and professional sports leagues.

In addition to further accelerating the growth of Livestream’s core product suite, Kornfilt will focus on expanding the company’s recent launch of its groundbreaking Mevo live event camera, which is expected to create an even larger opportunity for the company as it continues to play a leading role in the livestreaming social revolution.

“I am excited to lead the extremely talented Livestream team through this next chapter,” said Kornfilt. “I want to thank our customers, partners, and investors for their trust and commitment to the business.”

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.