Livestreaming Analytics: Diving into your Live Streaming Data
We know it is important for you to understand the metrics that define success for your broadcast. Our customers rely on key performance indicators (KPIs) for viewership including concurrent viewers, viewing duration, audience geography, and more. We are thrilled to announce the release of Livestream Analytics, giving you the tools you need to dive deeper into your event data. Analytics is battle-tested, as we’ve been in beta since March 2015, and this first release will serve as the foundation for future enhancements.
Analytics is now available to all our Premium and Enterprise customers. Here is a quick peek at some of the robust features of Livestream Analytics.
When you first load your Analytics dashboard, you are presented with metrics for all your account’s events. The dashboard provides filters to select the high-level analytics you want to see, such as events or geographies. You can also apply multiple filters to discover the intersection of different views. For example, you can quickly see how event ABC performed in Canada. You can even drill down and check stats for specific URLs. And in response to frequent requests, you can download data or print out dashboard reports straight from the tool.
Available filters in Analytics dashboard
Live Streaming Data Metrics
1. Views Summary: Quickly check the summary of total views, total duration and peak concurrent viewers on the left-hand side of the dashboard.
2. Timelines: Follow two timelines, views – total views of your content in a specific period of time – and concurrent viewers – how many people were simultaneously viewing the content during a specific period of time.
3. Distribution: Views and watched duration can be analyzed by devices, locations, content, media type, and more.
Impressions Converting to Views
The Livestream Analytics platform captures impressions for each video whether it’s viewed or not. You can check the conversion of who actually viewed your content by applying the ‘exclude load’ filter from the top filter bar.
Analytics on Account Upgrade
The Analytics dashboard is only visible to Premium and Enterprise customers. Once you upgrade your account to any of these plans, the analytics for your previous events will be unlocked and available to you. For more details, learn how you can use Analytics or dive straight into your metrics now.