Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.

This Week on Livestream | June 26, 2017

Watch live as Janet Mock visits The Greene Space, Megyn Kelly sits down with Douglas Brunt at the Free Library of Philadelphia, and the women of Workday join Michael Krigsman for CXOTALK.


How I Got Over: A Conversation with Janet Mock | The Greene Space
Monday, June 26
7 PM ET
“Janet Mock continues to chronicle her journey as a writer, TV host and advocate in her new memoir, Surpassing Certainty. In this follow-up to her 2014 bestselling Redefining Realness, Mock revisits her young adulthood as she learns how to navigate her trans identity and advocate for herself, so that she could go on to advocate for others.”

Douglas Brunt | Trophy Son in conversation with Megyn Kelly | Author Events
Monday, June 26
7:30 PM ET
Ghosts of Manhattan, Douglas Brunt’s New York Times bestselling debut novel, took ‘a smart shot at the absurdity of Wall Street and the long fall that brought us all down’ (Kirkus). His latest work, Trophy Son, takes on the equally ruthless dynamic of father-son relationships in our achievement-consumed society. Brunt will be joined in conversation by his wife, former Fox News and current NBC journalist Megyn Kelly.”

WeWork Creator Awards: Austin | WeWork
Tuesday, June 27
6 PM ET
“‘Create Your Life’s Work’ is more than a mantra to WeWork — it’s a way of life. Through 2017 and beyond, WeWork will be hosting events around the world to recognize and reward those who are thinking in new ways, building fresh projects, and achieving real change.”

Post-screening Q&A: United in Anger: A History of ACT UP | Hammer Museum
Wednesday, June 28
12 AM ET
“Post-screening Q&A with producer, writer, and historian Sarah Schulman.”

Home Front to Battlefront: An Ohio Teenager in World War II by Ambassador Frank Lavin | World War II Museum
Wednesday, June 28
7 PM ET
“Carl Lavin was a high school senior when Pearl Harbor was attacked. Home Front to Battlefront is the tale of a young foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home.”

Black Art Jazz Collective | Jazz at Lincoln Center
Wednesday, June 28
7:30 PM ET
“The Collective performs fiery, expert post-bop originals dedicated to African American icons. Their first-ever performance was at Dizzy’s Club Coca-Cola back in 2013, and Dizzy’s is very excited to have them back!”

Following the Light: Learn to Make Beautiful Light with your Speedlites | bheventspace
Thursday, June 29
4 PM ET
“Whether it is in a dark chapel, a reception hall or a fashion portrait in the middle of nowhere, small lights can go a long way when you use them right. Join Jared Platt and Canon for a lecture and demo that will start you on a new path to breathtaking light.”

Workday: Women in Tech | CXOTALK
Friday, June 30
1 PM ET
“Workday is an important player in the enterprise SaaS market, with consistently high customer satisfaction scores and recognition for being a great place to work. Workday also holds the distinction of having four female C-level executives. On this episode Michael Krigsman speaks with all four these execs, discussing their roles and how they collaborate.”