Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.

This Week on Livestream | May 22, 2017

Watch live as Splash! hosts a workshop at their New York office, the 2017 New York Guitar Festival comes to The Greene Space, and Doctors Without Borders gathers a panel of experts to discuss the migration crisis in Central America.


LIVE at 9 | Barstool Sports
Monday, May 22
9 PM ET
“Pat McAfee goes LIVE from the Indy 500 infield.”

Designing Your Event with Splash! | Livestream Learn
Tuesday, May 23
9 AM ET
“A 3-hour live tutorial for event marketers looking to enhance the look and feel of their event marketing efforts, covering easy design wins, automation tactics, and an introduction to new technologies and resources.”

Eagles Press Pass | Philadelphia Eagles
Tuesday, May 23
10:40 AM ET
“The Philadelphia Eagles hold a press conference on Livestream.”

2017 National Singles Racquetball Championships | USA Racquetball
Wednesday, May 24
12 PM ET
“The 2017 USA Racquetball National Singles Championships is the sport’s premiere singles tournament. Everyone is invited to watch for FREE via Livestream.”

Rethinking Othello with Tracy Chevalier | NYPL
Wednesday, May 24
6:30 PM ET
“Tracy Chevalier, the author of The Girl with the Pearl Earring, discusses her latest novel, New Boy, and the work of translating the 16th-century Venice of Othello to 1970s suburban Washington, DC.”

Joshua Ferris | Author Events
Wednesday, May 24
7:30 PM ET
“One of The New Yorker’s ’20 Under 40′ writers and winner of the International Dylan Thomas Prize, Joshua Ferris has published fiction in Granta, Prairie Schooner, and Best American Voices, among other places. The Dinner Party, his first story collection, is rife with characters searching for answers in the aftermath of life’s pitfalls.”

2017 New York Guitar Festival | The Greene Space
Thursday, May 25
7 PM ET
New Sounds‘ John Schaefer hosts an evening with Margaret Glaspy, whose sharp-edged indie rock has been described by Pitchfork as ‘a collection of compact grunge-rock and breezy torch songs that variously recall Elliott Smith and Joni Mitchell.'”

Forced to Flee: A Migration Crisis in Central America | Doctors Without Borders
Thursday, May 25
8 PM ET
“The webcast panel discussion will present key findings from MSF’s report, based on two years of medical data, patient surveys, and testimonies gathered by MSF teams treating people along migration routes in Mexico.”

Becoming Our Father: Johnny Cash’s Daughters in Conversation | Country Music Hall of Fame
Saturday, May 27
3 PM ET
“Johnny Cash’s daughters will share stories, remembrances, and perspectives on Johnny Cash, and will discuss and reveal photographs never seen outside the family.”