Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.

This Week on Livestream | April 24, 2017

This week is all about NAB! Tune into our LIVE coverage with Live Streaming Pros at livestreamingpros.com/nab.


NAB Show Live | Live Streaming Pros
Monday, April 24-Thursday, April 28
“Join us LIVE as we cover NAB Show from Las Vegas with Live Streaming Pros. Tweet with the hashtag #LSPNAB!”

Clean Bandit | iHeartMedia Boston
Wednesday, April 26
12:45 PM ET
“Clean Bandit are stopping by the Kiss 108 Jeep Music Lounge on April 26th at 12:45 PM for a live performance and interview with Mikey V.”

Ella at 100: Forever the First Lady of Song with Renee Fleming, Diana Krall, Audra McDonald, & Cecile McLorin Salvant
Wednesday, April 26
7 PM ET
“Jazz at Lincoln Center’s 2017 Annual Fundraising Gala is a one-night-only centennial celebration of the First Lady of Song – Ella Fitzgerald. This year’s gala will be hosted by the one and only Harry Connick, Jr., and some of the greatest vocalists alive will take the stage to honor Ella. Featured artists include Renée Fleming, Roberta Gambarini, Diana Krall, Alison Krauss, Audra McDonald, and Cécile McLorin Salvant.”

Keeping the DREAM Alive | Hammer Museum
Wednesday, April 26
10:30 PM ET
“Dr. Chen, Hincapie, and moderator Ian Masters discuss ways to navigate the current immigration landscape, particularly how to advocate for support programs and undocumented student policies.”

2017 Gathering of Nations Pow Wow | PowWows.com
Friday, April 28
10 AM ET
“Watch the 2017 Gathering of Nations LIVE on PowWows.com! Check out our case study to learn more about PowWows.com’s livestreaming strategy.”

Caitlyn Jenner | Author Events
Friday, April 28
7:30 PM ET
“Caitlyn Jenner, formerly known as Bruce Jenner, is an Olympic gold medal-winning decathlete, reality television star, and businesswoman. When she came out in a 2015 television interview she also became the world’s most famous transgender person. From childhood to the present, The Secrets of My Life tells her singular story.”

The Art of Environment Storytelling for Video Games | Gnomon
Saturday, April 29
3 PM ET
“The event will begin with a close-up look at texturing and shading, and culminate in a high-level view from Infinity Ward’s Brian Horton. Speakers will take questions from the stage audience and Livestream viewers during the event. Tweet questions using #gnomon on Twitter.”

John Waters | Author Events
Saturday, April 29
7:30 PM ET
“Filmmaker, actor, and writer John Waters was described as ‘The Pope of Trash’ by William Burroughs. His movies include Pink Flamingos, Hairspray, Cry Baby, Serial Mom, and Cecil B. Make Trouble is a manifesto for all those who seek happiness on their own terms.”