Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


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In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.

Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

 

Click here to explore Studio 6 now.

 

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

  • Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.
  • Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.

Great. How do I get Studio 6?

Glad you asked. If you’re a Vimeo Livestream Premium or Enterprise customer, Studio 6 is included with your subscription. Visit livestream.com/studio to learn more and download.