Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.

Livestream 2018 NAB Updates: OTT Live, Studio for Mac, New Hardware, eCDN

What’s new for Livestream at NAB 2018? Studio software improvements, a brand new hardware product, and our first time in the Vimeo booth!

NAB (the National Association of Broadcasters) is the world’s leading broadcast and media technology tradeshow. Convening every year in Las Vegas, NAB begins April 9 with exciting new products and releases for the video broadcast industry.

If you are in Las Vegas, visit Vimeo, Livestream and Mevo at NAB 2018 in booth C3307 to meet with our team and see demos of our products and latest features.

Watch below as Vimeo CEO Anjali Sud and GM of Live Mark Kornfilt unveil our new releases for NAB.

What’s New at NAB 2018?

Studio 5: Beta Now Available For Mac

We’ve heard your feedback and worked tirelessly to bring it to life: our latest version of Studio Software is now available for Mac users in beta.*

Vimeo customers can now log directly into Studio 5 software, and enable streaming to multiple platforms in the cloud with Vimeo Premium, in addition to the existing ability to stream to multiple RTMP-enabled social destinations. New hardware encoding and decoding features in Studio 5 enable you to produce high-quality, multi-camera live video using consumer-grade computers, including the iMac and MacBook Pro.

Studio 5 updates also include “Simple Mode,” a new user experience for those new to streaming or with simplified workflows.

Brand New Hardware: Studio One

Studio One is our newest encoder with a compact desktop size (an 11-inch Mini-ITX box) that doesn’t spare on horsepower. Stream up to 4K resolution, from two 4K inputs, or four HD inputs (HDMI or SDI).

The Studio One also features two quarter-inch analog audio inputs, an Intel eighth generation 6-core CPU, a high-performance graphics card, and advanced hardware encoding. This new hardware packs a lot of punch in a small package.

Build a OTT Subscription Streaming App for Live and On-Demand Video

With the power of Vimeo’s over-the-top streaming custom apps, you can now build a Netflix-style OTT app for your live and on-demand video content in no time at all, and monetize that content with a subscription service. This is great news for fitness, sports, media, and worship content creators who want to engage their audiences live as well as on-demand all within the dedicated home of their app or website.

Today audiences are demanding a rich, immersive video experience that they can access on any device. Hundreds of video creators are scaling faster and reaching more viewers by building subscription on-demand experiences on Vimeo OTT apps. Distribute and monetize your videos your way, while we handle the tech so you can focus on amazing video content.

Vimeo OTT includes friendly viewer and end-user support from real humans, in-app payments to set your own price with built-in free trial tools, audience acquisition and engagement tools help you track subscriber growth and churn, and meticulously-designed SDKs and API developer tools to customize your experience.

eCDN for Corporate Communications Streaming

Global brands rely on Livestream to communicate a unified message to employees wherever they are. But the biggest concern about livestreaming company-wide to thousands of employees is how this will impact their server and network health. To solve this, Livestream now offers an eCDN (enterprise content delivery network) for our enterprise customers with large, global employee bases. This new feature will allow them to stream company announcements and events using peer-to-peer networking technology, that won’t stress their internal servers and networks. It also improves content delivery speed, reducing buffer time.

Livestream’s eCDN solution is by far one of the most affordable for large corporations, and also is completely turnkey, requiring no additional hardware or software downloads.

NAB Livestream 2018

Looking for more details about Livestream’s latest releases? See our live programming schedule below and join the conversation on social with the hashtag #NABLive.

We’ll be doing a live demo of all of our new offerings Tuesday, April 10 at 3pm ET/12pm PT.

12:00pm PT: Vimeo Creator Tools Overview
Tohm Sansani, Director of Product Management, Vimeo

12:30pm PT: Vimeo OTT Overview
Megan Wright, Product Operations Manager, Vimeo

1:00pm PT: Livestream Studio Products and Platform Overview
Phil Worthington, SVP, Product Design and R&D, Vimeo

We’re also interviewing Livestream and Vimeo customers and partners like Nikon, IDC Sports, and the NFL Jaguars every day from our NAB booth. Watch LIVE here.

Monday, April 9, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Catching Up with Bill Bennett, Director of Photography, ASC
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: OTT Customer Session: Hillsong Church
Will Peddie, Operations Manager, Hillsong Church
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How the NFL Jaguars are Growing Revenue With Live Video
Patrick Kavanagh, Director of Broadcasting, Jacksonville Jaguars
Amber van Moessner, Director of Content Marketing, Vimeo

Tuesday, April 10, 2018 5:30pm ET/2:30pm PT  

2:30pm PT: Creator Talk: The Latest from Canon
Alex Sax, Canon
Derick Rhodes, Sr. Director of Creator Programs, Vimeo

3:00pm PT: Les Mills On Demand: Subscription Streaming for a Fitter Planet
Piers Tufnell, VP of Technology, Les Mills Media
Stu Barnes, VP of Sales, Vimeo

4:00pm PT: How Nikon is Using Live Video to Engage Customers + Employees
Mark J. Soares, Sr. Marketing Manager, Nikon
Amber van Moessner, Director of Content Marketing, Vimeo

Wednesday, April 11, 2018 6pm ET/3pm PT  

3:00pm PT: OTT Best Practices from Saigon Broadcasting Television Network
Vu Tran, Program Director, Saigon Broadcasting Television Network
Stu Barnes, VP of Sales, Vimeo

3:30pm PT: Building an Audience for Local Sports: Live + OTT
Greg Maish, President, ISC Sports
Amber van Moessner, Director of Content Marketing, Vimeo

*For now, Studio 5 for Mac is only for subscription users and does not include multi-view, Surface support, or tally lights, and can only be used with an AVI transcoder.