Live Video Statistics: What Consumers Want [Infographic]

Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video statistics. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.

What audiences expect from live video

81% watched more live video in 2016 than in 2015.

80% would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

For 56% breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.

67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred.

87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV braodcast.

45% of audiences would pay for live video from a favorite team, speaker, or performer.

67% of viewers say quality is the most important factor when watching a livestream.

We asked respondents to choose their favorite video platforms in order of preference:

Livestream: 45%

Facebook Live: 66%

YouTube Live:70%.

This Week on Livestream | July 24, 2017

Watch live as The New York Times Podcast Club takes their show IRL at The Greene Space, the American Cornhole Organization holds The World Championships of Cornhole in Kentucky, and Gnomon hosts Substance Days Hollywood 2017.


Podcast Mixtape: The New York Times Podcast Club, IRL | The Greene Space
Monday, July 24
7 PM ET
“Listen to a buzzed-about episode of WNYC Studios’ Death, Sex and Money on student loan debt and how it’s affected Americans’ lives. Host Anna Sale and senior producer Katie Bishop will talk with Samantha Henig, The Times’ editorial director of audio, to discuss the ins and outs of how it was made.”

Amazon’s The Last Tycoon: Conversation with Cast and Crew | 92nd Street Y
Monday, July 24
8:30 PM ET
“Golden Globe winner Matt Bomer (The Normal Heart) plays studio golden boy Monroe Stahr, who’s locked in conflict with his father figure and boss, Pat Brady (Kelsey Grammer). Hear about the making of this long-awaited adaptation from cast members Bomer, Grammer, Lily Collins and Dominique McElligott, and executive producers Christopher Keyser and Billy Ray.”

The Brian Lehrer Show Live | The Greene Space
Tuesday, July 25
10 AM ET
“WNYC’s Brian Lehrer leads the conversation about what matters most now in local and national politics, our own communities and our lives. Join The Greene Space for a live broadcast of his Peabody Award-winning radio show in which Brian will take questions from callers and the audience.”

Mastering the Family Portrait: Sponsored by Canon | bheventspace
Tuesday, July 25
1 PM ET
“In this photography workshop, parents will learn how to maximize their gear and capture memories for their family.”

ACO World Championships of Cornhole XII | American Cornhole Organization
Tuesday, July 25
4 PM ET
“The American Cornhole Organization is the worldwide governing body for the sport of cornhole and The World Championships of Cornhole is the culminating event of season XII.”

Interlochen Featured Webcasts | Interlochen Center for the Arts
Tuesday, July 25
7:30 PM ET
“Interlochen presents author Lily Hoang reading selected pieces from her latest book, A Bestiary. Director of the MFA program at New Mexico State University, Lily Hoang is the author of five books, including A Bestiary and Changing.

#247 Royal Caribbean: AI and Digital transformation in the Cruise Line Industry | CXOTALK
Friday, July 28
1 PM ET
“Digital transformation is affecting businesses everywhere, even ‘floating cities’ in the middle of the ocean. Sol Rashidi, Chief Data and Cognitive Officer at Royal Caribbean, tells industry analyst Michael Krigsman at CXOTALK how the cruise line is changing, how data and AI are shaping travel, and more.”

Substance Days Hollywood 2017 | Gnomon
Friday, July 28
9:30 PM ET
“Substance Days returns to Hollywood this July to share the hottest tips and techniques from world-famous artists, and reveal what’s coming up next in the Substance World. Follow the event from the comfort of your home or studio for pro instruction and fascinating presentations for beginners, intermediate, and advanced artists alike. Speakers will take questions from the stage audience and Livestream viewers during the event.”

RaeLynn with Nicolle Galyon and Jimmy Robbins: Songwriter Session | Country Music Hall of Fame and Museum
Saturday, July 29
12:30 PM ET
“Singer-songwriter RaeLynn will share songs and stories from her new album, Wildhorse, with support from her producer and co-writer Nicolle Galyon. The album debuted at #1 on the Billboard Country Albums chart and includes Love Triangle, one of Rolling Stone Country’s Best Twenty-Five Songs of 2016.”