Live Video Statistics: What Consumers Want [Infographic]

Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video statistics. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.

What audiences expect from live video

81% watched more live video in 2016 than in 2015.

80% would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

For 56% breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.

67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred.

87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV braodcast.

45% of audiences would pay for live video from a favorite team, speaker, or performer.

67% of viewers say quality is the most important factor when watching a livestream.

We asked respondents to choose their favorite video platforms in order of preference:

Livestream: 45%

Facebook Live: 66%

YouTube Live:70%.

Key Features of Livestream Studio: Demo Video

Livestream Studio gives you all the elements of a professional live multi-camera production in a Windows-based switcher software. Think of it as a way to elevate your production quality with the ability to include multiple cameras, added graphics, green screen, pre-recorded video – and then some. Let’s address some of the most commonly asked questions and key features of Livestream Studio.

How to get started on Livestream Studio

There are three ways to use Studio: subscribe to a Livestream plan, purchase a Livestream Studio hardware unit, or Livestream Studio Software. If you choose to purchase our Studio Software online, you’ll receive a USB Dongle which will activate all the features of Livestream Studio when you plug it into the computer.

Key Features of Livestream Studio

Autofade capability (5:13-5:30 of the video below): Don’t like a hard cut? Then use the autofade functionality, based on the transition you’ve set, and manually control how fast you want it to autofade.

Graphics capability (5:30-6:20): This is one of the more important functionalities to include in your broadcast. Livestream Studio gives you the ability to add logos, lower-thirds, or build a picture-in-picture graphic. Once your graphic is set, you can preview it, push it into program view, and pull it when you’re done.

How to create a graphic overlay track or lower-third (6:29-9:52): Graphic overlays can be used to enhance your live video presentation. With Livestream Studio, you have the option to use three graphics overlay channels – all of which can include multiple layers of static or data-driven graphics.

How to build a picture-in-picture graphic (15:55-17:00): During a multi-camera production, you may want to show two or more camera shots at the same time. Livestream Studio gives you the ability to show any number of cameras you’d like within a picture-in-picture graphics layer.

How to use green screen (17:00-19:18): The use of green screen (also known as chroma key) has become popular lately. It is used to remove a color from your video, or the background of a video scene, to replace with an image that will serve as your background.

How to integrate a Mevo with Livestream Studio (27:55-28:34): To bring a Mevo into Livestream Studio, make sure they’re connected to the same internet network. You can also bring other sources into Studio wirelessly over a direct RTMP stream.

How to use a bonded connection (31:40-32:35): If you’re streaming to Livestream, you have the capability to bond multiple internet networks (multiple ethernet connections, WiFi, or cellular modems) together. You can also designate certain connections as primary and others as backups.


To learn how you can bring out the best in your live event with key features of Livestream Studio, watch the video below.