Live Video Statistics: What Consumers Want [Infographic]

Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video statistics. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.

What audiences expect from live video

81% watched more live video in 2016 than in 2015.

80% would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

For 56% breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.

67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred.

87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV braodcast.

45% of audiences would pay for live video from a favorite team, speaker, or performer.

67% of viewers say quality is the most important factor when watching a livestream.

We asked respondents to choose their favorite video platforms in order of preference:

Livestream: 45%

Facebook Live: 66%

YouTube Live:70%.

Stream Live to Multiple Destinations with Simulcast

Simulcast with Livestream combines the flexibility and ownership of the Livestream platform with the reach and engagement of your viewers’ favorite destinations.

Now, with the Livestream platform, you can reach millions of viewers on RTMP-enabled streaming destinations such as YouTube Live, Periscope, and Twitch when you become a Premium or Enterprise customer. Per our previous announcement, you can also stream to Facebook Live through the Livestream platform.

Update: Producers using Simulcast can now stream to multiple Facebook pages from their Livestream account. For more information and instructions on how-to, see our Help Center Article

With these tools, Livestream is now the key point of distribution for all your live content, enabling you to reach your audience wherever they are. Simulcasting gives you all of the Livestream features and benefits – including white labeling, analytics, and support – with the reach and scale of additional platforms.

Here’s how it works:

Livestream users have access to a stream key in their account settings. Copy the RTMP URL and stream key from popular destinations such as YouTube, Periscope, or Twitch into your Simulcast settings.

Activate Simulcast on all your events or an event-by-event basis. For more information and how-to, visit our help center article.