Live Video Stats: What Consumers Want [Infographic]
Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video stats. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.
What audiences expect from live video
81% watched more live video in 2016 than in 2015.
80% would rather watch live video from a brand than read a blog.
82% prefer live video from a brand to social posts.
For 56% breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.
67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred.
87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV braodcast.
45% of audiences would pay for live video from a favorite team, speaker, or performer.
67% of viewers say quality is the most important factor when watching a livestream.
We asked respondents to choose their favorite video platforms in order of preference:
Facebook Live: 66%