Live Video Statistics: What Consumers Want [Infographic]

Livestream conducted a survey with New York Magazine to learn how consumers use live video. We received over 1,000 responses from a diverse range of professionals: marketers, educators, government employees, church leaders, and more. We’ve compiled their responses into an infographic of live video statistics. Read more to learn about the importance of live video as a marketing and distribution tool, and why audiences expect live content.

What audiences expect from live video

81% watched more live video in 2016 than in 2015.

80% would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

For 56% breaking news is the type of live video content they watch most often. Conferences and concerts are tied in second place with 43%.

67% of audiences who watched a livestream purchased a ticket to a similar event the next time it occurred.

87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV braodcast.

45% of audiences would pay for live video from a favorite team, speaker, or performer.

67% of viewers say quality is the most important factor when watching a livestream.

We asked respondents to choose their favorite video platforms in order of preference:

Livestream: 45%

Facebook Live: 66%

YouTube Live:70%.

This Week on Livestream | September 18, 2017

Watch live as The Greene Space discusses identity and racial justice, YogaVibes streams a free yoga class, and BLive Streaming brings the Indoor Cricket World Cup to screens around the world.


Cultural Criticism in the Era of Deconstructed Whiteness | The Greene Space
Monday, September 18
6:45 PM ET
“Join The Greene Space via live video stream as they discuss the ways to write about art and culture when perspectives are rooted in identity, racial justice, and social equality.”

Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | Green Bay Packers
Monday, September 18
8 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Death Row: Art from Inside and Outside The Prison Walls | Columbia Law School
Tuesday, September 19
6 PM ET
“This extraordinary collaborative project displays more than 60 works drawn from people on death row, as well as from some of America’s top political cartoonists.”

Art and Journalism, Past and Present: Eugene Richards, Sam Stephenson, and Arezoo Moseni | New York Public Library
Tuesday, September 19
6:30 PM ET
“Explore the work of two seminal documentary photographers, captured in two beautiful new books: Gene Smith’s Sink, the new biography by Sam Stephenson on photography’s most celebrated humanist, W. Eugene Smith; and The Run-On of Time, the first comprehensive and critical look at the work of Eugene Richards, a photographer following in Smith’s tradition.”

Tom Perrotta | Mrs. Fletcher | Author Events
Tuesday, September 19
7:30 PM ET
“Tom Perrotta is the author of some of the most popular and critically acclaimed novels of our time, including Election, which was adapted into an Oscar-nominated film starring Matthew Broderick and Reese Witherspoon; Little Children, which was adapted into a film for which he won an Academy Award nomination for Best Adapted Screenplay; and The Leftovers, named to several prominent best-of-the-year lists and adapted by HBO into a popular TV series.”

Politics Reborn | The Riverside Church of NYC
Wednesday, September 20
7 PM ET
“Join the Riverside Church in New York City for a night to celebrate and support the work of Politics Reborn, featuring Nina Turner.”

Thurs Powerful Flow Yoga w/ Grace Millsap | YogaVibes
Thursday, September 21
7 AM ET
“When moving with your breath, you not only oxygenate your body, but train your mind to be focused and aware – building coordination, strength, and stamina. This class is designed to challenge and inspire, and is perfect for those looking to move, flow, and grow.”

u.lab: Live Webcast | MIT Webcast
Thursday, September 21
10 AM ET
“You’ll learn the leadership knowledge that matters most: self-knowledge, deep listening, precise observation, and dialogue.”

Indoor Cricket World Cup | BLive Streaming
Friday, September 22
12:30 PM ET
“The finest indoor cricketing talent from Australia, New Zealand, South Africa, England, Sri Lanka, India, Singapore, Malaysia and the UAE. Over 400 players and officials together for 7 days of competition from September 16-23, in Dubai’s newly renovated Insportz Club.”