The Future of Live Video: 26 Influencers Share Their Thoughts

Live video came into its own this year as a social media staple. The past year in live video has changed the way we interact with brands, artists, and organizations. Producers are reaching new audiences with tools like Facebook Live and Livestream’s Mevo camera.

The new year ahead of us will mean incredible things for the future of live video. What do thought leaders predict for this powerful new medium? Livestream asked 26 live video influencers to share their thoughts:

Jesse Hertzberg, CEO, Livestream: “I believe the focus in the livestream industry will shift to the content creators more so than the content distributors. Tools to make this possible, like Mevo, will continue the march of progress, and quality “TV” will move further and further away from the rarified confines of the broadcast booth.”

Al Roker, Weatherman and Entertainer, Roker Media: “Livestreaming is NOW; unique, interactive, attention-grabbing, newsworthy, and tailor-made for a #FOMO generation.”

Sam Sheffer, Creative Producer, Mashable: “One billion people use Facebook on a daily basis, and now a large portion of them can go live at a moment’s notice, and share what they’re seeing. And what you see is what you get. It’s raw. It’s real.”

Brian Tong, Host/Editor, CNET: “Live video is the ultimate form of engagement.”

Stephanie Leke, Media Relations Manager, New Republic: “In 2017 we’re going to see a major uptick in the use of live video as an added revenue stream for brands and media organizations.”

Susan Piver, Founder, Open Heart Project: “The beauty of live video is the human component.”

Chapin Clark, EVP/Managing Director, R/GA: “Video isn’t reliant on written or spoken words to tell an affecting story. It’s universal.”

Alicianne Rand, Former VP of Marketing, NewsCred: “In 2017, video will take center stage as the format of choice.”

Michelle Morrison, Organizer/Host, Designersandgeeks.com: “Technology continues to break down the barrier between people’s highlight reel and what they experience in the moment.”

Mark De Couteau, Product Manager, EDGESport/WME: “Success will come to companies who are able to make improvements quickly by listening to their users.”

Sarah Lacy, Founder/Editor-in-Chief, Pando Daily: “I still don’t see a world where everyone is a highly paid ‘life-caster’ ever emerging.”

Max Haot, Founder, Livestream: “Now anyone can create professional quality live video content.”

Will McInnes, CEO, Brandwatch: “Take everything that’s addictive about real-time social and add moving sound and color – bada bing! Is it any wonder consumers love it?”

Amora Brown, Operations, Hack Reactor: “Expect live video to become as common as texting in 2017.”

Kathryn Minshew, Co-founder, The Muse: “Live video is a phenomenal medium for engagement because of the rawness, immediacy and authenticity of it.”

Toby Daniels, Founder, Social Media Week: “Live — powered by social media — has the potential to reach more people, faster and on more devices and screens than ever before.”

Jason Lemkin, CEO/Founder, SaaStr: “Look at how your kids (or your friends’ kids) use YouTube. The enterprise will be like that.”

Danielle Bullen, Founder/Designer, Diasporadic: “The line between consumer and creator is becoming more and more blurred.”

Mark Kornfilt, Founder/SVP Product and Technology, Livestream: “Consumers are more and more expecting brands, organizations, and the companies they work at, to communicate through livestreaming.”

Max Altschuler, CEO, Sales Hacker: “Live video is the next best thing to face-to-face conversation.”

Michael Krigsman, CEO/Founder, CXO Talk: “Video activates our senses – sound, visuals – and brings us into a scene, making it come alive.”

Sherna Lee, Marketing Director, MOJO Marketing and Media: “Brands that nail live video will be those that figure out the type of content that works well live versus just going live.”

Niv Dror, Social Key, Product Hunt: “Facebook Live and Periscope matured from being new apps for early adopters to utilities that anyone can use in the mainstream. Mobile networks have really improved to make this possible.”

Keegan Forte, Director of Marketing and Business Development, Ceros: “It’s a natural next step for those social channels to become smarter on how to monetize live video streaming with brands.”

Dayanada Nanjundappa, Founder/General Manager of India and SVP Technology, Platform Products, Livestream: “I believe the solutions we offer at Livestream will play a pivotal role in providing a complete solution for producers to showcase their events live.”

Phil Worthington, Founder, SVP, Research and Development, Video Products, Livestream: “New tools will emerge that simultaneously lower the creation barrier while at the same time driving production values up in new and ever more intuitive ways. ”

For more information about the state of live video – including in-depth predictions, raw data, and resources, visit our 2016 Live Video Retrospective.

5 Tips for Streaming Live Interviews

Bringing a guest speaker onto your live show is a great way to add insight and expertise to your regular programming. With new solutions arriving on the market every day, streaming live interviews is more popular than ever. Gone are the days of pricey flights and complicated scheduling. Now anyone can invite a guest to join their live broadcast, from wherever they are.

Getting Started Streaming Live Interviews

Streaming live interviews can be intimidating, but you don’t have to be Terry Gross to conduct a great live interview. With our tools and tips, you can get started streaming live interviews right away.

1. Finding a Remote Interview Solution

The most important things to consider when choosing a remote interview solution are reliability, video/audio quality, and ease of use. Video conferencing software is a popular choice for beginners, but it isn’t always ideal for a live broadcast. A dedicated live interview solution is the right tool for the job.

Many streaming solutions, like Livestream Studio software, include a live interview function. Adding a live interview in Livestream Studio is very simple: if your guest has a webcam and the Google Chrome browser, you can send them a unique URL generated by the Studio software. When they open the URL, it will automatically activate their camera and send a signal to your Studio software, giving you both the ability to chat in real time.

2. Testing Your Workflow

Before you go live for the first time, test your live interview workflow. Ask your guest if they can join you for a remote “rehearsal” so you can troubleshoot ahead of your broadcast. During your rehearsal, make sure to test your camera and audio equipment, your streaming encoder, and – most importantly – your internet connection.

This last component is especially important. Both you and your interview subject should connect to a dedicated network if available. Connecting via ethernet, instead of WiFi, adds much-needed stability to your live broadcast. Without a reliable network connection, your live interview could have stuttering, buffering, and drop-outs, making it hard to have a smooth conversation.

3. Practice Makes Perfect

Your first live interview might have a few hiccups, but that’s to be expected. Try running a test stream, and monitoring it online, so you can better understand what your audience will see. After testing your workflow, try practicing your interview techniques with a friend or colleague. If you have questions for your interview subject, run through them so they seem second-nature on the day of your show. With enough practice, you’ll feel confident about having a conversation on camera with your guest.

4. Looking Good, Feeling Great

With live video, you only get one chance to make a first impression. When you’re streaming live interviews, it’s important to put your best foot (or face) forward.

Before you start streaming, take the time to bring your space to life. You don’t need to rig heavy lights or contend with cumbersome equipment. Even adding a few simple LED lights will make your video softer and more evenly lit.

If your guest doesn’t have access to a dedicated space, ask them to find a well-lit, well-appointed location to conduct their interview. If additional lighting isn’t an option, recommend a place with soft, indirect lighting (think table lamps). Overhead lighting, especially the fluorescent kind, can make you and your subject look wan and high-contrast.

5. Creating a Distribution Strategy

You’ve just wrapped up a great interview, but what happens next? It’s time to start thinking about your distribution strategy. It’s important to continue the conversation with your viewers so you can promote your next live show, and encourage your audience to tune in next time.

With your Livestream account, you can easily maintain an archive of your live shows. You can share the video on-demand of your live event on all of your social channels. Each video on-demand comes with its own unique embed code so you can post the interview to your – and your guest’s – website. You can also download the video itself and edit your show into bite-sized pieces of content.

If your interview guest has a following of their own, ask them to share your video on-demand to their fans and followers. Livestream uses this strategy with our webinar series, Livestream Learn. After the show ends, we write a blog post around the event, with a call-to-action to watch the full show in each post.

Ready for Your Close-Up

These five tips for streaming live interviews are just the beginning. As you continue to grow and learn, your live video strategy will evolve too. Remember to set aside time before and after your live broadcast to test your equipment, rehearse your show, and stay in touch with your audience. You’ll master the art of the interview in no time!

Want to learn more about getting started with streaming live interviews?

Check out our webinar with CXOTALK founder Michael Krigsman to learn how one independent uses Livestream to interview leading entrepreneurs in technology and business.