The Future of Live Video: 26 Influencers Share Their Thoughts

Live video came into its own this year as a social media staple. The past year in live video has changed the way we interact with brands, artists, and organizations. Producers are reaching new audiences with tools like Facebook Live and Livestream’s Mevo camera.

The new year ahead of us will mean incredible things for the future of live video. What do thought leaders predict for this powerful new medium? Livestream asked 26 live video influencers to share their thoughts:

Jesse Hertzberg, CEO, Livestream: “I believe the focus in the livestream industry will shift to the content creators more so than the content distributors. Tools to make this possible, like Mevo, will continue the march of progress, and quality “TV” will move further and further away from the rarified confines of the broadcast booth.”

Al Roker, Weatherman and Entertainer, Roker Media: “Livestreaming is NOW; unique, interactive, attention-grabbing, newsworthy, and tailor-made for a #FOMO generation.”

Sam Sheffer, Creative Producer, Mashable: “One billion people use Facebook on a daily basis, and now a large portion of them can go live at a moment’s notice, and share what they’re seeing. And what you see is what you get. It’s raw. It’s real.”

Brian Tong, Host/Editor, CNET: “Live video is the ultimate form of engagement.”

Stephanie Leke, Media Relations Manager, New Republic: “In 2017 we’re going to see a major uptick in the use of live video as an added revenue stream for brands and media organizations.”

Susan Piver, Founder, Open Heart Project: “The beauty of live video is the human component.”

Chapin Clark, EVP/Managing Director, R/GA: “Video isn’t reliant on written or spoken words to tell an affecting story. It’s universal.”

Alicianne Rand, Former VP of Marketing, NewsCred: “In 2017, video will take center stage as the format of choice.”

Michelle Morrison, Organizer/Host, Designersandgeeks.com: “Technology continues to break down the barrier between people’s highlight reel and what they experience in the moment.”

Mark De Couteau, Product Manager, EDGESport/WME: “Success will come to companies who are able to make improvements quickly by listening to their users.”

Sarah Lacy, Founder/Editor-in-Chief, Pando Daily: “I still don’t see a world where everyone is a highly paid ‘life-caster’ ever emerging.”

Max Haot, Founder, Livestream: “Now anyone can create professional quality live video content.”

Will McInnes, CEO, Brandwatch: “Take everything that’s addictive about real-time social and add moving sound and color – bada bing! Is it any wonder consumers love it?”

Amora Brown, Operations, Hack Reactor: “Expect live video to become as common as texting in 2017.”

Kathryn Minshew, Co-founder, The Muse: “Live video is a phenomenal medium for engagement because of the rawness, immediacy and authenticity of it.”

Toby Daniels, Founder, Social Media Week: “Live — powered by social media — has the potential to reach more people, faster and on more devices and screens than ever before.”

Jason Lemkin, CEO/Founder, SaaStr: “Look at how your kids (or your friends’ kids) use YouTube. The enterprise will be like that.”

Danielle Bullen, Founder/Designer, Diasporadic: “The line between consumer and creator is becoming more and more blurred.”

Mark Kornfilt, Founder/SVP Product and Technology, Livestream: “Consumers are more and more expecting brands, organizations, and the companies they work at, to communicate through livestreaming.”

Max Altschuler, CEO, Sales Hacker: “Live video is the next best thing to face-to-face conversation.”

Michael Krigsman, CEO/Founder, CXO Talk: “Video activates our senses – sound, visuals – and brings us into a scene, making it come alive.”

Sherna Lee, Marketing Director, MOJO Marketing and Media: “Brands that nail live video will be those that figure out the type of content that works well live versus just going live.”

Niv Dror, Social Key, Product Hunt: “Facebook Live and Periscope matured from being new apps for early adopters to utilities that anyone can use in the mainstream. Mobile networks have really improved to make this possible.”

Keegan Forte, Director of Marketing and Business Development, Ceros: “It’s a natural next step for those social channels to become smarter on how to monetize live video streaming with brands.”

Dayanada Nanjundappa, Founder/General Manager of India and SVP Technology, Platform Products, Livestream: “I believe the solutions we offer at Livestream will play a pivotal role in providing a complete solution for producers to showcase their events live.”

Phil Worthington, Founder, SVP, Research and Development, Video Products, Livestream: “New tools will emerge that simultaneously lower the creation barrier while at the same time driving production values up in new and ever more intuitive ways. ”

For more information about the state of live video – including in-depth predictions, raw data, and resources, visit our 2016 Live Video Retrospective.

This Week on Livestream | September 18, 2017

Watch live as The Greene Space discusses identity and racial justice, YogaVibes streams a free yoga class, and BLive Streaming brings the Indoor Cricket World Cup to screens around the world.


Cultural Criticism in the Era of Deconstructed Whiteness | The Greene Space
Monday, September 18
6:45 PM ET
“Join The Greene Space via live video stream as they discuss the ways to write about art and culture when perspectives are rooted in identity, racial justice, and social equality.”

Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook press conference | Green Bay Packers
Monday, September 18
8 PM ET
“Watch Head Coach Mike McCarthy, Edgar Bennett, Dom Capers and Ron Zook take questions from the media.”

Death Row: Art from Inside and Outside The Prison Walls | Columbia Law School
Tuesday, September 19
6 PM ET
“This extraordinary collaborative project displays more than 60 works drawn from people on death row, as well as from some of America’s top political cartoonists.”

Art and Journalism, Past and Present: Eugene Richards, Sam Stephenson, and Arezoo Moseni | New York Public Library
Tuesday, September 19
6:30 PM ET
“Explore the work of two seminal documentary photographers, captured in two beautiful new books: Gene Smith’s Sink, the new biography by Sam Stephenson on photography’s most celebrated humanist, W. Eugene Smith; and The Run-On of Time, the first comprehensive and critical look at the work of Eugene Richards, a photographer following in Smith’s tradition.”

Tom Perrotta | Mrs. Fletcher | Author Events
Tuesday, September 19
7:30 PM ET
“Tom Perrotta is the author of some of the most popular and critically acclaimed novels of our time, including Election, which was adapted into an Oscar-nominated film starring Matthew Broderick and Reese Witherspoon; Little Children, which was adapted into a film for which he won an Academy Award nomination for Best Adapted Screenplay; and The Leftovers, named to several prominent best-of-the-year lists and adapted by HBO into a popular TV series.”

Politics Reborn | The Riverside Church of NYC
Wednesday, September 20
7 PM ET
“Join the Riverside Church in New York City for a night to celebrate and support the work of Politics Reborn, featuring Nina Turner.”

Thurs Powerful Flow Yoga w/ Grace Millsap | YogaVibes
Thursday, September 21
7 AM ET
“When moving with your breath, you not only oxygenate your body, but train your mind to be focused and aware – building coordination, strength, and stamina. This class is designed to challenge and inspire, and is perfect for those looking to move, flow, and grow.”

u.lab: Live Webcast | MIT Webcast
Thursday, September 21
10 AM ET
“You’ll learn the leadership knowledge that matters most: self-knowledge, deep listening, precise observation, and dialogue.”

Indoor Cricket World Cup | BLive Streaming
Friday, September 22
12:30 PM ET
“The finest indoor cricketing talent from Australia, New Zealand, South Africa, England, Sri Lanka, India, Singapore, Malaysia and the UAE. Over 400 players and officials together for 7 days of competition from September 16-23, in Dubai’s newly renovated Insportz Club.”