The Future of Live Video: 26 Influencers Share Their Thoughts

Live video came into its own this year as a social media staple. The past year in live video has changed the way we interact with brands, artists, and organizations. Producers are reaching new audiences with tools like Facebook Live and Livestream’s Mevo camera.

The new year ahead of us will mean incredible things for the future of live video. What do thought leaders predict for this powerful new medium? Livestream asked 26 live video influencers to share their thoughts:

Jesse Hertzberg, CEO, Livestream: “I believe the focus in the livestream industry will shift to the content creators more so than the content distributors. Tools to make this possible, like Mevo, will continue the march of progress, and quality “TV” will move further and further away from the rarified confines of the broadcast booth.”

Al Roker, Weatherman and Entertainer, Roker Media: “Livestreaming is NOW; unique, interactive, attention-grabbing, newsworthy, and tailor-made for a #FOMO generation.”

Sam Sheffer, Creative Producer, Mashable: “One billion people use Facebook on a daily basis, and now a large portion of them can go live at a moment’s notice, and share what they’re seeing. And what you see is what you get. It’s raw. It’s real.”

Brian Tong, Host/Editor, CNET: “Live video is the ultimate form of engagement.”

Stephanie Leke, Media Relations Manager, New Republic: “In 2017 we’re going to see a major uptick in the use of live video as an added revenue stream for brands and media organizations.”

Susan Piver, Founder, Open Heart Project: “The beauty of live video is the human component.”

Chapin Clark, EVP/Managing Director, R/GA: “Video isn’t reliant on written or spoken words to tell an affecting story. It’s universal.”

Alicianne Rand, Former VP of Marketing, NewsCred: “In 2017, video will take center stage as the format of choice.”

Michelle Morrison, Organizer/Host, Designersandgeeks.com: “Technology continues to break down the barrier between people’s highlight reel and what they experience in the moment.”

Mark De Couteau, Product Manager, EDGESport/WME: “Success will come to companies who are able to make improvements quickly by listening to their users.”

Sarah Lacy, Founder/Editor-in-Chief, Pando Daily: “I still don’t see a world where everyone is a highly paid ‘life-caster’ ever emerging.”

Max Haot, Founder, Livestream: “Now anyone can create professional quality live video content.”

Will McInnes, CEO, Brandwatch: “Take everything that’s addictive about real-time social and add moving sound and color – bada bing! Is it any wonder consumers love it?”

Amora Brown, Operations, Hack Reactor: “Expect live video to become as common as texting in 2017.”

Kathryn Minshew, Co-founder, The Muse: “Live video is a phenomenal medium for engagement because of the rawness, immediacy and authenticity of it.”

Toby Daniels, Founder, Social Media Week: “Live — powered by social media — has the potential to reach more people, faster and on more devices and screens than ever before.”

Jason Lemkin, CEO/Founder, SaaStr: “Look at how your kids (or your friends’ kids) use YouTube. The enterprise will be like that.”

Danielle Bullen, Founder/Designer, Diasporadic: “The line between consumer and creator is becoming more and more blurred.”

Mark Kornfilt, Founder/SVP Product and Technology, Livestream: “Consumers are more and more expecting brands, organizations, and the companies they work at, to communicate through livestreaming.”

Max Altschuler, CEO, Sales Hacker: “Live video is the next best thing to face-to-face conversation.”

Michael Krigsman, CEO/Founder, CXO Talk: “Video activates our senses – sound, visuals – and brings us into a scene, making it come alive.”

Sherna Lee, Marketing Director, MOJO Marketing and Media: “Brands that nail live video will be those that figure out the type of content that works well live versus just going live.”

Niv Dror, Social Key, Product Hunt: “Facebook Live and Periscope matured from being new apps for early adopters to utilities that anyone can use in the mainstream. Mobile networks have really improved to make this possible.”

Keegan Forte, Director of Marketing and Business Development, Ceros: “It’s a natural next step for those social channels to become smarter on how to monetize live video streaming with brands.”

Dayanada Nanjundappa, Founder/General Manager of India and SVP Technology, Platform Products, Livestream: “I believe the solutions we offer at Livestream will play a pivotal role in providing a complete solution for producers to showcase their events live.”

Phil Worthington, Founder, SVP, Research and Development, Video Products, Livestream: “New tools will emerge that simultaneously lower the creation barrier while at the same time driving production values up in new and ever more intuitive ways. ”

For more information about the state of live video – including in-depth predictions, raw data, and resources, visit our 2016 Live Video Retrospective.

This Week on Livestream | February 12, 2018

Watch live as Carolina Herrera reveals her Fall 2018 collection, Roxane Gay visits the Hammer Museum, The Greene Space discusses climate change, and Jazz at Lincoln Center celebrates Valentine’s Day.


Fall 2018 #HERRERALIVE | Carolina Herrera
Monday, February 12
8 PM ET
“With almost four decades in fashion under her belt, the iconic Carolina Herrera will step down as creative director of her brand following tonight’s reveal at New York Fashion Week. Watch the Fall 2018 collection on Livestream and carolinaherrera.com.”

Some Favorite Writers: Roxane Gay | Hammer Museum
Monday, February 12
10:30 PM ET
“One of today’s most astute cultural critics, Roxane Gay is the author of New York Times best-seller Bad Feminist, the novel An Untamed State, and the short story collections Difficult Women and Ayiti. Raw and beautifully written, Gay’s most recent book, Hunger: A Memoir of (My) Body, is a remarkable work about pain, healing, strength, and coming to terms with oneself and one’s body.”

Citizen Now: Climate Change | The Greene Space
Tuesday, February 13
7 PM ET
“2017 was the second-hottest year on record. The impact of climate change – from rising sea levels to rising food scarcity – continues to grow. Join The Greene Space as they hear from social entrepreneurs about how they’re working to make clean energy accessible and affordable to communities everywhere, create a workforce of sustainable ocean farmers, and mitigate the rising effects of climate change.”

Tayari Jones | An American Marriage with Stephanie Powell Watts | Author Events
Tuesday, February 13
7:30 PM ET
“Focusing mostly on the urban South, Tayari Jones‘s four novels include Silver Sparrow, The Untelling, and Leaving Atlanta. Her new novel follows a husband and wife who seem to embody the new South but are unmoored by false accusation and imprisonment.”

Valentine’s Day: Songs We Love featuring Vuyo Sotashe and Brianna Thomas | Jazz at Lincoln Center
Wednesday, February 14
7:30 PM ET
“Joining Brianna Thomas this year is fellow vocalist Vuyo Sotashe, a recent second-place winner of the Thelonious Monk International Jazz Vocal Competition, a rising star in New York City, and an in-demand special guest at Jazz at Lincoln Center.”

TAKING FLIGHT | National Geographic
Thursday, February 15
2 PM ET
“National Geographic discusses Bird Migration and Conservation Across Hemispheres.”