The Future of Live Video: 26 Influencers Share Their Thoughts

Live video came into its own this year as a social media staple. The past year in live video has changed the way we interact with brands, artists, and organizations. Producers are reaching new audiences with tools like Facebook Live and Livestream’s Mevo camera.

The new year ahead of us will mean incredible things for the future of live video. What do thought leaders predict for this powerful new medium? Livestream asked 26 live video influencers to share their thoughts:

Jesse Hertzberg, CEO, Livestream: “I believe the focus in the livestream industry will shift to the content creators more so than the content distributors. Tools to make this possible, like Mevo, will continue the march of progress, and quality “TV” will move further and further away from the rarified confines of the broadcast booth.”

Al Roker, Weatherman and Entertainer, Roker Media: “Livestreaming is NOW; unique, interactive, attention-grabbing, newsworthy, and tailor-made for a #FOMO generation.”

Sam Sheffer, Creative Producer, Mashable: “One billion people use Facebook on a daily basis, and now a large portion of them can go live at a moment’s notice, and share what they’re seeing. And what you see is what you get. It’s raw. It’s real.”

Brian Tong, Host/Editor, CNET: “Live video is the ultimate form of engagement.”

Stephanie Leke, Media Relations Manager, New Republic: “In 2017 we’re going to see a major uptick in the use of live video as an added revenue stream for brands and media organizations.”

Susan Piver, Founder, Open Heart Project: “The beauty of live video is the human component.”

Chapin Clark, EVP/Managing Director, R/GA: “Video isn’t reliant on written or spoken words to tell an affecting story. It’s universal.”

Alicianne Rand, Former VP of Marketing, NewsCred: “In 2017, video will take center stage as the format of choice.”

Michelle Morrison, Organizer/Host, Designersandgeeks.com: “Technology continues to break down the barrier between people’s highlight reel and what they experience in the moment.”

Mark De Couteau, Product Manager, EDGESport/WME: “Success will come to companies who are able to make improvements quickly by listening to their users.”

Sarah Lacy, Founder/Editor-in-Chief, Pando Daily: “I still don’t see a world where everyone is a highly paid ‘life-caster’ ever emerging.”

Max Haot, Founder, Livestream: “Now anyone can create professional quality live video content.”

Will McInnes, CEO, Brandwatch: “Take everything that’s addictive about real-time social and add moving sound and color – bada bing! Is it any wonder consumers love it?”

Amora Brown, Operations, Hack Reactor: “Expect live video to become as common as texting in 2017.”

Kathryn Minshew, Co-founder, The Muse: “Live video is a phenomenal medium for engagement because of the rawness, immediacy and authenticity of it.”

Toby Daniels, Founder, Social Media Week: “Live — powered by social media — has the potential to reach more people, faster and on more devices and screens than ever before.”

Jason Lemkin, CEO/Founder, SaaStr: “Look at how your kids (or your friends’ kids) use YouTube. The enterprise will be like that.”

Danielle Bullen, Founder/Designer, Diasporadic: “The line between consumer and creator is becoming more and more blurred.”

Mark Kornfilt, Founder/SVP Product and Technology, Livestream: “Consumers are more and more expecting brands, organizations, and the companies they work at, to communicate through livestreaming.”

Max Altschuler, CEO, Sales Hacker: “Live video is the next best thing to face-to-face conversation.”

Michael Krigsman, CEO/Founder, CXO Talk: “Video activates our senses – sound, visuals – and brings us into a scene, making it come alive.”

Sherna Lee, Marketing Director, MOJO Marketing and Media: “Brands that nail live video will be those that figure out the type of content that works well live versus just going live.”

Niv Dror, Social Key, Product Hunt: “Facebook Live and Periscope matured from being new apps for early adopters to utilities that anyone can use in the mainstream. Mobile networks have really improved to make this possible.”

Keegan Forte, Director of Marketing and Business Development, Ceros: “It’s a natural next step for those social channels to become smarter on how to monetize live video streaming with brands.”

Dayanada Nanjundappa, Founder/General Manager of India and SVP Technology, Platform Products, Livestream: “I believe the solutions we offer at Livestream will play a pivotal role in providing a complete solution for producers to showcase their events live.”

Phil Worthington, Founder, SVP, Research and Development, Video Products, Livestream: “New tools will emerge that simultaneously lower the creation barrier while at the same time driving production values up in new and ever more intuitive ways. ”

For more information about the state of live video – including in-depth predictions, raw data, and resources, visit our 2016 Live Video Retrospective.

This Week on Livestream | January 17, 2017

From the World Economic Forum to Inauguration Day, we’re streaming the week’s top events on Livestream. Tune in to watch live!


Davos 2017 | World Economic Forum
Tuesday, January 17
7 AM ET
“The World Economic Forum Annual Meeting in Davos-Klosters remains the foremost creative force for engaging the world’s top leaders in collaborative activities to shape the global, regional and industry agendas at the beginning of each year. For over four decades, the World Economic Forum’s mission – improving the state of the world – has driven the design and development of the Annual Meeting program.”

Livestreaming with Facebook Live | Livestream Learn
Tuesday, January 17
1:30 PM ET
“Streaming to Facebook Live has radically changed the live video landscape. Now Livestream has made streaming to Facebook Live easier and more versatile than ever. This webinar is the perfect crash course for anyone looking to start streaming with Facebook Live.”

The Meaning of Michelle: 16 Writers on the Iconic First Lady and How Her Journey Inspires | Author Events
Tuesday, January 17
7:30 PM ET
“Iconic First Lady Michelle Obama has redefined American ideas about beauty, strength, and poise under often-harsh public scrutiny. In the ‘powerful’ (Vogue) essay collection The Meaning of Michelle, some of the country’s most thoughtful minds ponder Mrs. Obama’s legacy on the eve of her departure from the White House.”

2017 Media Briefing | European Space Agency
Wednesday, January 18
3 PM ET
“ESA Director General Jan Woerner will meet the press at the traditional start-of-year briefing on the activities and challenges for 2017.”

Earth in Human Hands: Shaping Our Planet’s Future | Author Events
Thursday, January 19
7:30 PM ET
“Dr. David Grinspoon is the inaugural Chair of Astrobiology at the U.S. Library of Congress. With research focusing on climate evolution and the conditions for life elsewhere in the cosmos, he has consulted on interplanetary space missions for NASA, The European Space Agency, and the Japanese Space Agency. Earth in Human Hands challenges us to grow into our role as caretakers of our world.”

Uncharted 4 Environment Art: An Evening with Naughty Dog | Gnomon
Thursday, January 19
10:30 PM ET
“From concept to final gameplay, the eight guest speakers from Naughty Dog will share how they interpret concept art, work with design and help support gameplay, as well as offer insights into how they guide players’ eyes using composition and color, and communicate mood and emotion through environments. Tweet questions using #gnomon on Twitter.”

#MozartFest: Concertante | Detroit Symphony Orchestra
Friday, January 20
10:45 AM ET
“Program: MOZART Overture to The Marriage of Figaro, MOZART Oboe Concerto, MOZART Horn Concerto No.1, and MOZART Sinfonia Concertante.”

58th Inaugural Ceremony | FedNet
Friday, January 20
11:30 AM ET
“Donald J. Trump and Gov. Mike Pence (R-IN) are sworn in as President and Vice President of the United States, respectively, on the West Front of the Capitol Building.”

When Experiential Storytelling Provokes Social Inquiry | The New School
Sunday, January 22
2 PM ET
“The New School hosts a conversation exploring forms of storytelling that have far-reaching impact beyond the screen. Faculty across various fields will share their practices and illustrative examples from their work, inviting attendees to consider the use of experimental techniques to conduct social inquiry and probe how unconventional filmmaking can empower others.”