9 Statistics Show How Live Video for Education is Changing the Classroom [Infographic]

Live video for education is in greater demand now than ever before. New technologies are changing the way students engage with their coursework. Live video in the classroom opens up new possibilities and makes education more accessible. Many students are “digital natives,” and expect learning institutions to meet them online.

Livestreaming educational content has benefits for instructors as well. Live video is more engaging and dynamic than plain text. Additionally, online courses are on the rise: the classroom of the future will use live video to reach students at every level.

1. 5.8M students enrolled in at least one online course in 2014 – up 3.9 percent from 2013. (Source: Babson Survey Research Group)
2. 55% of college presidents predict students will take at least some online classes by 2022. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
3. 77% of colleges offer online courses. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
4. 86% of colleges and universities have a presence on YouTube. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
5. College students (aged 18-34) own an average of 6.8 digital devices each. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
6. 78% of college students prefer smartphones to other digital devices. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
7. 27% of audiences are would watch a live educational talk or lectures. (Source: The Impact of Broadcast and Streaming Video on Education, Cisco)
8. Teachers finding value in video content has increased each year since 2007.
9. 68% of educators believe that video content stimulates discussions.
a. 66% believe video increases student motivation.

b. 55% believe it helps teachers be more creative.

c. 62% believe video helps teachers be more effective.

d. 61% believe video is preferred by students.
(Source: The Impact of Broadcast and Streaming Video on Education, Cisco)

Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.