5 Must-Haves for Launching a Streaming Video App

Yoga teacher Adriene Mishler introduced her free video series “Yoga with Adriene” online in 2012. Four years later, Mishler launched “Find What Feels Good,” a Vimeo-powered monthly subscription service, across video apps on iOS, Android, Roku, and Apple TV. Now with over 1 million subscribers and counting, Mishler has turned her passion for yoga into a thriving business, demonstrating that launching a streaming video app is crucial to growing audiences and online video business.

Why Launch a Video App?

It’s evident that the average viewer is no longer tethered to their laptops or televisions, and content creators have no reason to be either. Our data shows that having a branded app increases subscription video signups by 20% and reduces audience churn by 33%.

5 Must-Haves for Launching a Streaming Video App

#1 Branding that looks like you

Strong branding makes it easy for your fans to find you. That’s why as a creator you should have complete creative control when it comes to designing your app.

#2 A video player that just works

This should be an obvious one. Ensure your video player works seamlessly across all devices. All apps on the Vimeo platform are powered by our video streaming technology, which allocates traffic across multiple content delivery networks to reach your audiences with the speed and quality they deserve and expect.

#3 Compelling community features

Once your video is published, focus on creating a sense of community and sustaining engagement. A good app becomes a great one with features that enhance user experience such as access to subtitles and moderated comments. On average, top Vimeo-powered apps generate tens of thousands of comments across their videos.

#4 In-app subscriptions

Good design is often invisible. It can also be the difference in persuading a one-time viewer to become a subscriber. Vimeo apps offer in-app subscriptions and payment services to build customer loyalty.

#5 Impactful Analytics

Knowing is half the battle. To grow your audience, you need to first understand the value of every subscriber. Clear metrics will help you succeed – it could be knowing how much time your audience spends with each piece of content, or what your average monthly revenue is per user. Vimeo OTT apps capture detailed data and analytics to help you to be more proactive in audience engagement.


Find out more about the essentials of launching a streaming video app and how it can become an audience-building tool in our report: “Streaming everywhere: the video app revolution.”

Stream Live to Multiple Destinations with Simulcast

Simulcast with Livestream combines the flexibility and ownership of the Livestream platform with the reach and engagement of your viewers’ favorite destinations.

Now, with the Livestream platform, you can reach millions of viewers on RTMP-enabled streaming destinations such as YouTube Live, Periscope, and Twitch when you become a Premium or Enterprise customer. Per our previous announcement, you can also stream to Facebook Live through the Livestream platform.

Update: Producers using Simulcast can now stream to multiple Facebook pages from their Livestream account. For more information and instructions on how-to, see our Help Center Article

With these tools, Livestream is now the key point of distribution for all your live content, enabling you to reach your audience wherever they are. Simulcasting gives you all of the Livestream features and benefits – including white labeling, analytics, and support – with the reach and scale of additional platforms.

Here’s how it works:

Livestream users have access to a stream key in their account settings. Copy the RTMP URL and stream key from popular destinations such as YouTube, Periscope, or Twitch into your Simulcast settings.

Activate Simulcast on all your events or an event-by-event basis. For more information and how-to, visit our help center article.