5 Must-Haves for Launching a Streaming Video App

Yoga teacher Adriene Mishler introduced her free video series “Yoga with Adriene” online in 2012. Four years later, Mishler launched “Find What Feels Good,” a Vimeo-powered monthly subscription service, across video apps on iOS, Android, Roku, and Apple TV. Now with over 1 million subscribers and counting, Mishler has turned her passion for yoga into a thriving business, demonstrating that launching a streaming video app is crucial to growing audiences and online video business.

Why Launch a Video App?

It’s evident that the average viewer is no longer tethered to their laptops or televisions, and content creators have no reason to be either. Our data shows that having a branded app increases subscription video signups by 20% and reduces audience churn by 33%.

5 Must-Haves for Launching a Streaming Video App

#1 Branding that looks like you

Strong branding makes it easy for your fans to find you. That’s why as a creator you should have complete creative control when it comes to designing your app.

#2 A video player that just works

This should be an obvious one. Ensure your video player works seamlessly across all devices. All apps on the Vimeo platform are powered by our video streaming technology, which allocates traffic across multiple content delivery networks to reach your audiences with the speed and quality they deserve and expect.

#3 Compelling community features

Once your video is published, focus on creating a sense of community and sustaining engagement. A good app becomes a great one with features that enhance user experience such as access to subtitles and moderated comments. On average, top Vimeo-powered apps generate tens of thousands of comments across their videos.

#4 In-app subscriptions

Good design is often invisible. It can also be the difference in persuading a one-time viewer to become a subscriber. Vimeo apps offer in-app subscriptions and payment services to build customer loyalty.

#5 Impactful Analytics

Knowing is half the battle. To grow your audience, you need to first understand the value of every subscriber. Clear metrics will help you succeed – it could be knowing how much time your audience spends with each piece of content, or what your average monthly revenue is per user. Vimeo OTT apps capture detailed data and analytics to help you to be more proactive in audience engagement.


Find out more about the essentials of launching a streaming video app and how it can become an audience-building tool in our report: “Streaming everywhere: the video app revolution.”

Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

 

Click here to explore Studio 6 now.

 

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

  • Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.
  • Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.

Great. How do I get Studio 6?

Glad you asked. If you’re a Vimeo Livestream Premium or Enterprise customer, Studio 6 is included with your subscription. Visit livestream.com/studio to learn more and download.