5 Must-Haves for Launching a Streaming Video App

Yoga teacher Adriene Mishler introduced her free video series “Yoga with Adriene” online in 2012. Four years later, Mishler launched “Find What Feels Good,” a Vimeo-powered monthly subscription service, across video apps on iOS, Android, Roku, and Apple TV. Now with over 1 million subscribers and counting, Mishler has turned her passion for yoga into a thriving business, demonstrating that launching a streaming video app is crucial to growing audiences and online video business.

Why Launch a Video App?

It’s evident that the average viewer is no longer tethered to their laptops or televisions, and content creators have no reason to be either. Our data shows that having a branded app increases subscription video signups by 20% and reduces audience churn by 33%.

5 Must-Haves for Launching a Streaming Video App

#1 Branding that looks like you

Strong branding makes it easy for your fans to find you. That’s why as a creator you should have complete creative control when it comes to designing your app.

#2 A video player that just works

This should be an obvious one. Ensure your video player works seamlessly across all devices. All apps on the Vimeo platform are powered by our video streaming technology, which allocates traffic across multiple content delivery networks to reach your audiences with the speed and quality they deserve and expect.

#3 Compelling community features

Once your video is published, focus on creating a sense of community and sustaining engagement. A good app becomes a great one with features that enhance user experience such as access to subtitles and moderated comments. On average, top Vimeo-powered apps generate tens of thousands of comments across their videos.

#4 In-app subscriptions

Good design is often invisible. It can also be the difference in persuading a one-time viewer to become a subscriber. Vimeo apps offer in-app subscriptions and payment services to build customer loyalty.

#5 Impactful Analytics

Knowing is half the battle. To grow your audience, you need to first understand the value of every subscriber. Clear metrics will help you succeed – it could be knowing how much time your audience spends with each piece of content, or what your average monthly revenue is per user. Vimeo OTT apps capture detailed data and analytics to help you to be more proactive in audience engagement.


Find out more about the essentials of launching a streaming video app and how it can become an audience-building tool in our report: “Streaming everywhere: the video app revolution.”

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!