5 Must-Haves for Launching a Streaming Video App

Yoga teacher Adriene Mishler introduced her free video series “Yoga with Adriene” online in 2012. Four years later, Mishler launched “Find What Feels Good,” a Vimeo-powered monthly subscription service, across video apps on iOS, Android, Roku, and Apple TV. Now with over 1 million subscribers and counting, Mishler has turned her passion for yoga into a thriving business, demonstrating that launching a streaming video app is crucial to growing audiences and online video business.

Why Launch a Video App?

It’s evident that the average viewer is no longer tethered to their laptops or televisions, and content creators have no reason to be either. Our data shows that having a branded app increases subscription video signups by 20% and reduces audience churn by 33%.

5 Must-Haves for Launching a Streaming Video App

#1 Branding that looks like you

Strong branding makes it easy for your fans to find you. That’s why as a creator you should have complete creative control when it comes to designing your app.

#2 A video player that just works

This should be an obvious one. Ensure your video player works seamlessly across all devices. All apps on the Vimeo platform are powered by our video streaming technology, which allocates traffic across multiple content delivery networks to reach your audiences with the speed and quality they deserve and expect.

#3 Compelling community features

Once your video is published, focus on creating a sense of community and sustaining engagement. A good app becomes a great one with features that enhance user experience such as access to subtitles and moderated comments. On average, top Vimeo-powered apps generate tens of thousands of comments across their videos.

#4 In-app subscriptions

Good design is often invisible. It can also be the difference in persuading a one-time viewer to become a subscriber. Vimeo apps offer in-app subscriptions and payment services to build customer loyalty.

#5 Impactful Analytics

Knowing is half the battle. To grow your audience, you need to first understand the value of every subscriber. Clear metrics will help you succeed – it could be knowing how much time your audience spends with each piece of content, or what your average monthly revenue is per user. Vimeo OTT apps capture detailed data and analytics to help you to be more proactive in audience engagement.


Find out more about the essentials of launching a streaming video app and how it can become an audience-building tool in our report: “Streaming everywhere: the video app revolution.”

Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.