IBC 2018 Recap: New hardware, software updates, and industry insights

This September, the Vimeo team was back for round two at the International Broadcasting Convention (IBC). We had an amazing time joining 55,000 attendees from around the world to share the latest updates from our Livestream and OTT services.

Thousands of people stopped by the Vimeo booth, many of them checking out our Studio product line, including the popular Mevo camera, the all-in-one Studio HD550, and our new Studio One switcher and encoder. We also showcased the new features in our Studio 5 software, including the ability to use a web page as a browser source in your live stream, and add comments from Facebook or YouTube into Studio graphics.

Want to get up to speed on the latest additions and features to our Studio product line? Watch our webinar.

Insights from successful video businesses

Vimeo’s OTT service piqued the interest of many attendees, as well, in part due to great booth programming. We were thrilled to feature interviews with special guests from myriad industries, including British Telecom, action sports channel Insight TV, UKTV Play, Bollywood network Eros Now, and Ellation.

Through these conversations, it became clear that organizations and media companies are shaking off industry fads and zoning in on how to run their business effectively, plain and simple. One programming highlight came from an interview with Nate Daniels, Marketing Director at Trinity Broadcasting Network (TBN). A leader in faith-based programming, TBN recently transitioned their services — 32TB of video content — to Vimeo OTT in only 3 months.

Not only were they able to pull of a massive content migration on a tight deadline, but TBN garnered substantial savings by partnering with Vimeo OTT. Their use of Vimeo’s branded apps has boosted their app rating to an impressive 4.8 in a matter of months, further proving that it is not necessary to invest exorbitant amounts of money in custom features or a bespoke platform to provide a high quality app experience for viewers. We’ll be diving in to his story in an upcoming blog post; stay tuned!

Vimeo is proud to be a leader in democratizing live and on-demand OTT services for creators everywhere. Learn more about what OTT can do to monetize your live video content here.

How to engage and retain video subscription customers

Beyond programs at the booth, Vimeo also made an appearance during one of IBC’s Content Hub sessions. Vimeo’s own Kathleen Barrett, SVP of Enterprise and Head of Creator Success, presented at Growing an OTT service: How to engage and retain customers and manage expanding operations.

Speaking with other leaders in the OTT space, including executives from Integros, Paywizard, and IABM, panelists shared their insights and expertise to help content creators scale and sustain their audience, in order to succeed with OTT.

In case you missed it, watch the full session on IBC’s website to learn straight from OTT experts on how you can improve your customer experience and retention.

 

Interested in learning more about what Vimeo can do to help you monetize live content and grow your audience? Watch our on-demand webinar now.

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.