The Event of the Future: Livestream, Slido, and Convene Look Ahead

What does the future of live events look like? How are new technologies changing the way marketers interact with their audience? The Event of the Future explored the trends that are changing live events with Livestream, conference coordinator Convene, and engagement platform Slido.

Event of the future takeaways:

  • When choosing a truly innovative venue, think about how spaces, color, and light make people feel and act. Think about how you can surprise guests with outstanding service and art-quality food. How do we make events more human and interactive as technology takes over?
  • Live video has evolved from nice-to-have to necessity when it comes to events. Livestreamed events deliver real return-on-investment, increase future ticket sales, and expand the reach of your message beyond your venue.
  • The advance in mobile technology allows you to engage individually with anyone at your events. Events should be, as much as possible, a two-way conversation with the audience.

The Event of the Future took place at Convene’s flagship Manhattan location. Unlike conventional meeting spaces, Convene’s philosophy focuses on human-centric design principles. Engaging audience members with unique amenities is one of the many ways Convene is changing the events industry.

“The event of the future involves really getting people together for a common cause,” Ray Cheng, VP of Marketing at Convene told Livestream Learn host Amber van Moessner. “But [also] enabling a global audience to participate.”

For the main event, Padraic Gilligan, Managing Partner of SoolNua, moderated a discussion with Joyce Bromberg, Convene’s VP of Innovation and Foresight, Livestream CEO Jesse Hertzberg, and Peter Komornik, CEO of Slido.

Presenters had just a few minutes to share their thoughts on the future of live events. A traditional panel discussion followed. Audience members and online viewers were given the opportunity to chime in with Slido’s powerful Q&A and polling tool that allows participants to upvote their favorite questions.

Choosing the Right Event Space

Each presentation focused on a different aspect of event marketing. Speaking first, Joyce Bromberg stressed the importance of understanding your audience’s needs when approaching venue elements. “When we think about innovation, I like to think the best way to predict the future is to invent it,” Bromberg offered, before adding, “the innovation can’t be based on just what we think people want or need.”

For Bromberg, and her colleagues at Convene, audience feedback is a key component to their success: “Ask, engage, and observe are things I suggest you do. The first thing I’ve learned is attendees want choice.”

Reaching a Global Audience with Live Video

Having an exciting, interactive event space is a great way to keep your audience engaged. But how can marketers expand their reach beyond an event space? Livestream CEO Jesse Hertzberg said live video is the most engaging medium, but businesses without a live video strategy are “leaving money on the table.”

“Two-thirds of people who watch an event live online are more likely to buy a ticket to the event the next time it occurs,” said Hertzberg. “Live video delivers tangible, concrete ROI. It drives ticket sales, it drives brand engagement, it increases purchase intent. These are hard numbers you can point to.”

Cultivating Conversation with Social Tools

The next best practice is driving engagement. Slido CEO Peter Komornik believes “the future of events will be conversational.” Providing a platform for audience engagement is a crucial piece of the puzzle. But bringing audiences into the conversation doesn’t mean reinventing the wheel.

Komornik believes that audiences have the tools they need in the palm of their hand. “We are now living in this incredible age where the smartphone has become a natural extension of ourselves,” said Komornik.

“For the first time, thanks to the power of the phone, a skilled facilitator like Padraic can take the audience and make them part of the conversation,” Komornik added. “As events become more and more complex, the audience part of the equation will grow more and more.”

Moderator Padraic Gilligan invited Bromberg, Hertzberg, Komornik, and Convene CEO Chris Kelly back onstage for a panel discussion. With questions from the interactive Slido poll, audiences could hear the panelists’ answers in real time.

Foremost on the audience’s mind was budgeting. What are the initial costs of creating a live video strategy? And how can marketers create an effective strategy?

“Just having the technology there is not enough,” said Komornik. “If you really try to create this conversation, then the ROI is immense.”

The design and space can provide a “je ne sais quoi” experience for audiences. But how do marketers strike a balance between setting and content? “The meeting is a combination of everything,” Bromberg said. “The content has to be applicable and have meaning to the people attending. Within that, the space has to be transformative, the technology has to work seamlessly, and the service needs to be discreet and superb as well. It’s impossible to separate or tease one thing out, it’s all of those things coming together that create a transformative event.”

You can learn much more about the future of live events from our full show. Watch the video below to see:

  • Full speaker presentations.
  • A roundtable discussion with our guests.
  • Special behind-the-scenes content.
  • One-on-one interviews with the speakers.

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!