Introducing Livestream for Facebook Live: The Best of Both Worlds

We’re thrilled to introduce the capability to stream to Facebook Live via the Livestream platform. Broadcasters can now maximize their reach and engagement with Facebook Live, while retaining full flexibility and ownership of their content on our platform and their own website. With Livestream for Facebook Live, our customers can now publish all their live content to Facebook without changing their existing workflow.

Until now, Livestream customers could only stream to Facebook Live through our Mevo or Studio product line. By integrating Facebook Live directly into our Livestream platform, customers who wish to stream to both platforms can save double the bandwidth, eliminating the need for separate encoders. Streaming to multiple platforms is also a great solution in the event there are any go-live issues on Facebook, which does not offer the breadth of support Livestream customers are accustomed to.

Tough Mudder uses Facebook Live to give viewers a taste of their content including work outs as well as multi-hour race streams. The video then encourages their audience to watch the full program on their site ultimately driving pageviews back to their owned properties. This helps increase new traffic and now only requires a single encoder for both streams.

Despite the rise in new social platforms or tools, the marketing best practice is to consistently drive traffic and viewers back to your owned sites. In a recent interview with the Wall Street Journal, Livestream customer WABC shared some details about their live video monetization strategy, noting the key importance of driving traffic to their ad-supported website which houses a Livestream embedded player. While social media will always have the largest reach and audience, gaining loyal viewers and subscribers through owned channels powered by Livestream guarantees that audience will return directly to you in the future.

Starting today, Facebook Live will be available to all Premium and Enterprise subscribers using Livestream Producer, Studio, and Broadcaster Pro. To get started, head to your account settings where you can authorize your Facebook account, choose a destination, and tailor privacy settings for your future events.

Looking to get started streaming to Facebook Live and other social media platforms? Check out our Live Streaming for Social Media Guide to using Livestream across social media.

Marketing Best Practices: Why Not Just Stream To Facebook Live?

While Facebook Live should be a part of your overall livestreaming strategy, it’s important to diversify your distribution channels. A few things to consider as you build your live video strategy:

Variety is the Spice of Life: Go To Facebook (But Go Everywhere Else Too)

Most brands do not post updates to only one social media network. Similarly, why only stream your video to one platform? Facebook Live is an easy-to-use tool but should be considered but one tool in your diverse streaming distribution tool box. While there are one billion people in the world on Facebook, that means there are another seven billion NOT on Facebook. With Livestream you can also use tools like Livestream Audience Booster to reach people around the web with your stream on sites like ESPN and CNN. Build a strategy that reaches your audience in a number of different locations. Using syndication tools like those built into the Livestream platform, you don’t have to pick and choose. You can push content to all platforms at once and ensure you’re not missing key segments of your audience.

Convert Facebook Viewers Into Your Audience + Customers

While Facebook has the reach, your ultimate goal should be getting people back to your website. Turn viewers into traffic by hyping or sampling content on Facebook Live while encouraging them to head back to your page. Additionally, if you are using cookie tracking or retargeting in your marketing strategy, you can only track the people watching video on your site. By driving Facebook audiences back to your site you can collect much more information about your audience. And, of course, you can turn your audience into that most important outcome that you are hoping for – customers of your business!

Control The Message

With Facebook Live, you don’t have as much control over the viewing experience. Watching your video in a fully branded portal with custom calls to action is more likely to convert. Viewers are less likely to be distracted by notifications or other things happening on the platform. In fact, based on a recent survey we conducted, viewers prefer to engage content on a branded destination for just that reason. 40% of audiences want to watch live video NOT on social media, but at a dedicated web destination.

Shifting Sands

What Facebook undeniably has, and what won’t change in the near future, is reach. Streaming to Facebook Live immediately gives you access to millions of eyeballs where they already are, which is good marketing distribution 101.

In the past two years, Facebook’s algorithm has changed 24 times – an average of one update per month. Marketers and brands never know how Facebook’s feed algorithm will shift in the future, making it an unsteady place to build a brand or content strategy on its own. As all social media platforms change based on audience interests and behavior, it’s hard to build a reliable strategy when you don’t control the platform.

Support + Quality

A stream on Facebook is not optimized for large-screen or high-quality viewership. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

If there are any issues with your stream – or your stream is taken down for any reason – there is no one to call at any large social media platform. Many large companies stream on multiple platforms to account for any outages caused by electricity, bandwidth, or the platform. When streaming to more than one player/platform, you have a back up to direct your audience to in case of emergency. Additionally, dedicated streaming platforms like Livestream offer round the clock support for Premium and Enterprise customers. If you have issues with your stream, we’re a phone call away.


Our free guide, “Live Streaming for Social Media,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live and other social media platforms.
  • Why Facebook Live should be part – but not all – of your live streaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.

DOWNLOAD THE LIVE STREAMING FOR SOCIAL MEDIA GUIDE.