Introducing Livestream for Facebook Live: The Best of Both Worlds

We’re thrilled to introduce the capability to stream to Facebook Live via the Livestream platform. Broadcasters can now maximize their reach and engagement with Facebook Live, while retaining full flexibility and ownership of their content on our platform and their own website. With Livestream for Facebook Live, our customers can now publish all their live content to Facebook without changing their existing workflow.

Until now, Livestream customers could only stream to Facebook Live through our Mevo or Studio product line. By integrating Facebook Live directly into our Livestream platform, customers who wish to stream to both platforms can save double the bandwidth, eliminating the need for separate encoders. Streaming to multiple platforms is also a great solution in the event there are any go-live issues on Facebook, which does not offer the breadth of support Livestream customers are accustomed to.

Tough Mudder uses Facebook Live to give viewers a taste of their content including work outs as well as multi-hour race streams. The video then encourages their audience to watch the full program on their site ultimately driving pageviews back to their owned properties. This helps increase new traffic and now only requires a single encoder for both streams.

Despite the rise in new social platforms or tools, the marketing best practice is to consistently drive traffic and viewers back to your owned sites. In a recent interview with the Wall Street Journal, Livestream customer WABC shared some details about their live video monetization strategy, noting the key importance of driving traffic to their ad-supported website which houses a Livestream embedded player. While social media will always have the largest reach and audience, gaining loyal viewers and subscribers through owned channels powered by Livestream guarantees that audience will return directly to you in the future.

Starting today, Facebook Live will be available to all Premium and Enterprise subscribers using Livestream Producer, Studio, and Broadcaster Pro. To get started, head to your account settings where you can authorize your Facebook account, choose a destination, and tailor privacy settings for your future events.


Looking to get started streaming to Facebook Live? Check out our Facebook Live Guide to using Livestream across social media.

This Week on Livestream | March 19, 2018

Watch live as Cleveland Cavaliers’ Larry Drew speaks with the press, John Oliver joins Nell Scovell in conversation at 92nd Street Y, and the Jazz for Young People series continues with an interactive celebration of Mary Lou Williams.

The Path Forward: Incarcerated America | New York Public Library
Monday, March 19
6:30 PM ET
“New York Public Library President Anthony Marx brings together criminal-justice-reform advocates from the right and left to discuss the complex of issues that our nation confronts when it comes to incarceration, particularly those faced by American youth.”

Mysterious Travelers Featuring Mike Kennedy | Author Events
Monday, March 19
“Mike Kennedy is a guitarist, composer, recording artist, and music educator. He has been performing in Philadelphia and the Mid-Atlantic regions since 1989 and continues stretching his boundaries.”

Coach Drew Postgame Media Availability vs. Milwaukee Bucks | Cleveland Cavaliers
Monday, March 19
9:30 PM ET
“Cavaliers associate head coach Larry Drew speaks with the media following Monday’s game against the Milwaukee Bucks at Quicken Loans Arena.”

The 3:59 | CNET
11:15 AM ET
“Hangout while CNET covers a multitude of stories from around the tech world. CNET staff will take your questions and comments in the chat.”

Nell Scovell in Conversation with John Oliver | 92nd Street Y
Tuesday, March 20
7:30 PM ET
“John Oliver, the Emmy-award winning comedian and host of HBO’s Last Week Tonight, joins Scovell to discuss her recently-published memoir — Just the Funny Parts: … And a Few Hard Truths About Sneaking Into the Hollywood Boys’ Club.”

Fashion Icons with Fern Mallis: Iris Apfel | 92nd Street Y
Wednesday, March 21
7:30 PM ET
“Hear from this singular personality and visionary when she sits down for a career-spanning conversation with New York Fashion Week founder Fern Mallis.”

Cohabitation: Cities, Nature, and the Evolving Ecosystem | Hammer Museum
Wednesday, March 21
10:30 PM ET
“Examine the intersection of the built environment and Los Angeles’s natural habitat as the region prepares for a hotter and more populous future that can challenge the dynamics between urban environments, wildlife, and nature.”

Family Concert: Who is Mary Lou Williams? | Jazz at Lincoln Center
Friday, March 23
“The Jazz for Young People series continues with an hour-long, interactive celebration of composer, arranger, and pianist Mary Lou Williams. Families will learn the inspiring tale of a young woman who realized her dreams through determination, imagination, incredible talent, and a famously big heart.”