Introducing Livestream for Facebook Live: The Best of Both Worlds
We’re thrilled to introduce the capability to stream to Facebook Live via the Livestream platform. Broadcasters can now maximize their reach and engagement with Facebook Live, while retaining full flexibility and ownership of their content on our platform and their own website. With Livestream for Facebook Live, our customers can now publish all their live content to Facebook without changing their existing workflow.
Until now, Livestream customers could only stream to Facebook Live through our Mevo or Studio product line. By integrating Facebook Live directly into our Livestream platform, customers who wish to stream to both platforms can save double the bandwidth, eliminating the need for separate encoders. Streaming to multiple platforms is also a great solution in the event there are any go-live issues on Facebook, which does not offer the breadth of support Livestream customers are accustomed to.
Tough Mudder uses Facebook Live to give viewers a taste of their content including work outs as well as multi-hour race streams. The video then encourages their audience to watch the full program on their site ultimately driving pageviews back to their owned properties. This helps increase new traffic and now only requires a single encoder for both streams.
Despite the rise in new social platforms or tools, the marketing best practice is to consistently drive traffic and viewers back to your owned sites. In a recent interview with the Wall Street Journal, Livestream customer WABC shared some details about their live video monetization strategy, noting the key importance of driving traffic to their ad-supported website which houses a Livestream embedded player. While social media will always have the largest reach and audience, gaining loyal viewers and subscribers through owned channels powered by Livestream guarantees that audience will return directly to you in the future.
Starting today, Facebook Live will be available to all Premium and Enterprise subscribers using Livestream Producer, Studio, and Broadcaster Pro. To get started, head to your account settings where you can authorize your Facebook account, choose a destination, and tailor privacy settings for your future events.
Looking to get started streaming to Facebook Live and other social media platforms? Check out our Live Streaming for Social Media Guide to using Livestream across social media.