Introducing Livestream for Facebook Live: The Best of Both Worlds

We’re thrilled to introduce the capability to stream to Facebook Live via the Livestream platform. Broadcasters can now maximize their reach and engagement with Facebook Live, while retaining full flexibility and ownership of their content on our platform and their own website. With Livestream for Facebook Live, our customers can now publish all their live content to Facebook without changing their existing workflow.

Until now, Livestream customers could only stream to Facebook Live through our Mevo or Studio product line. By integrating Facebook Live directly into our Livestream platform, customers who wish to stream to both platforms can save double the bandwidth, eliminating the need for separate encoders. Streaming to multiple platforms is also a great solution in the event there are any go-live issues on Facebook, which does not offer the breadth of support Livestream customers are accustomed to.

Tough Mudder uses Facebook Live to give viewers a taste of their content including work outs as well as multi-hour race streams. The video then encourages their audience to watch the full program on their site ultimately driving pageviews back to their owned properties. This helps increase new traffic and now only requires a single encoder for both streams.

Despite the rise in new social platforms or tools, the marketing best practice is to consistently drive traffic and viewers back to your owned sites. In a recent interview with the Wall Street Journal, Livestream customer WABC shared some details about their live video monetization strategy, noting the key importance of driving traffic to their ad-supported website which houses a Livestream embedded player. While social media will always have the largest reach and audience, gaining loyal viewers and subscribers through owned channels powered by Livestream guarantees that audience will return directly to you in the future.

Starting today, Facebook Live will be available to all Premium and Enterprise subscribers using Livestream Producer, Studio, and Broadcaster Pro. To get started, head to your account settings where you can authorize your Facebook account, choose a destination, and tailor privacy settings for your future events.

 

Looking to get started streaming to Facebook Live? Check out our Facebook Live Guide to using Livestream across social media.

Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.