Introducing Livestream for Facebook Live: The Best of Both Worlds

We’re thrilled to introduce the capability to stream to Facebook Live via the Livestream platform. Broadcasters can now maximize their reach and engagement with Facebook Live, while retaining full flexibility and ownership of their content on our platform and their own website. With Livestream for Facebook Live, our customers can now publish all their live content to Facebook without changing their existing workflow.

Until now, Livestream customers could only stream to Facebook Live through our Mevo or Studio product line. By integrating Facebook Live directly into our Livestream platform, customers who wish to stream to both platforms can save double the bandwidth, eliminating the need for separate encoders. Streaming to multiple platforms is also a great solution in the event there are any go-live issues on Facebook, which does not offer the breadth of support Livestream customers are accustomed to.

Tough Mudder uses Facebook Live to give viewers a taste of their content including work outs as well as multi-hour race streams. The video then encourages their audience to watch the full program on their site ultimately driving pageviews back to their owned properties. This helps increase new traffic and now only requires a single encoder for both streams.

Despite the rise in new social platforms or tools, the marketing best practice is to consistently drive traffic and viewers back to your owned sites. In a recent interview with the Wall Street Journal, Livestream customer WABC shared some details about their live video monetization strategy, noting the key importance of driving traffic to their ad-supported website which houses a Livestream embedded player. While social media will always have the largest reach and audience, gaining loyal viewers and subscribers through owned channels powered by Livestream guarantees that audience will return directly to you in the future.

Starting today, Facebook Live will be available to all Premium and Enterprise subscribers using Livestream Producer, Studio, and Broadcaster Pro. To get started, head to your account settings where you can authorize your Facebook account, choose a destination, and tailor privacy settings for your future events.

 

Looking to get started streaming to Facebook Live? Check out our Facebook Live Guide to using Livestream across social media.

From screenings to streaming: How IndieFlix leverages offline events to grow their online video business

Finding room to grow in the over-the-top (OTT) streaming space can seem daunting, especially when 91% of households subscribe to the dominating players: Netflix, Hulu, or Amazon. Yet creators and businesses of all shapes and sizes are finding success with distributing niche content online. Take IndieFlix — a company focused on promoting and supporting social impact films and filmmakers. With tens of thousands of subscribers (and more joining every month), IndieFlix is a prime example of how with some creative thinking and marketing, niche content can find success in the OTT and live video space. We sat down with CEO and Co-Founder, Scilla Andreen, to learn more.

After pivoting from DVDs to streaming, Scilla was managing a team of developers to maintain their online films. She quickly found that the energy and resources it took to manage it on their own was at the expense of IndieFlix’s core mission: to create and distribute content for good.

“As we grew, it became a little too much,” Scilla says. “Am I going to focus on the technology piece, or am I going to focus on the marketing and content creation? The best way to grow the company would be to find a partner to support our back-end infrastructure.” By partnering with Vimeo OTT, IndieFlix has been able to refocus their efforts on creating films on social impact, and using them as conversation starters in communities around the world.

Learn more about IndieFlix’s marketing tactics, as well as what advice Scilla has for those looking to jump into OTT and live streaming, in our full webinar below:

Marketing strategies for video businesses

Like many small and scrappy teams, IndieFlix has a limited marketing budget. They rely on social media, a weekly email newsletter, employee benefit programs, and Vimeo OTT’s promo codes to draw in new and maintain existing customers. But their greatest driver of marketing success stems not from a digital outlet, but rather in-person events. IndieFlix partners with schools and communities to screen their films. An open conversation follows, and attendees want to continue learning well after the event ends. Where do they go? Back to IndieFlix.com.

For example, Angst, an IndieFlix original documentary, focuses on the challenges many people face in coping with and managing anxiety; thousands of people have seen the film in screenings around the world. In an effort to further the conversation around normalizing anxiety, IndieFlix is launching a follow-up series to the film exclusively on their Vimeo OTT platform. Attendees who learn about IndieFlix at an offline event are driven back to their OTT platform, subsequently increasing their online subscriber base.

In addition to driving attendees back to their digital offerings, Scilla is planning to leverage live streaming as part of their next film, to bring their customers closer to the behind-the-scenes creation process.

If you’re interested in exploring IndieFlix for yourself, they’re offering an exclusive discount just for our readers: use code angst to get 33% off your monthly subscription, for up to 12 months.

Vimeo provides an all-in-one OTT technology solution — from white-label apps to flexible monetization tools — for individuals and businesses to create branded video subscription services across all major platforms and connected devices. Learn more about starting your own OTT channel with our free resources today.