Live Streaming Budgeting Guide: How Much Is Live Streaming? [2020 Update]
Live streaming is the newest expectation of audiences everywhere. But how much does live streaming cost? Your brand or organization may be ready to start streaming, but you might not be sure what to consider when building a live streaming budget, or what equipment you need. From small startups and schools to mid-market organizations and Fortune 500 companies, live video is the ultimate tool for reaching your audience, wherever they may be. In fact, the live streaming industry saw a 12% just last year, with over 1.1 billion hours streamed.
Live streaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases. But building a live streaming strategy takes time — to create content, plan logistics, and produce the event — so you want to make sure you’re making a smart investment with your budget.
Today, there are more options for live streaming than ever before, and understanding the equipment and up-front costs can be overwhelming. That’s why the Vimeo team created a Live Streaming Budgeting Guide to give you a comprehensive understanding of what a live streaming budget entails. The guide dives into factors, features, and gear you need to consider to build the right budget for your brand or organization, along with essential questions to consider when evaluating live streaming platforms.
Download this guide to learn:
- Why video matters for your brand or organization
- Which product features are best for your streaming needs
- What equipment, software, and hardware you need to stream
- How much support you’ll need to make your stream a success