Streaming to Facebook Live: A Guide for Getting Started

Today’s viewers demand live video: 82% would rather watch live video from a brand than read a social media post. Streaming to Facebook Live is one of the many live video tools in your marketing toolkit. And like any tool, it’s not what you use, but how you use it, that counts.

The strength of Facebook Live is its accessibility – anyone can go at any time. But how do forward-thinking marketers and brands set their content above everything else in the feed?

Our free guide, “Streaming to Facebook Live,” is the perfect crash course for organizations of any size. Download the guide to learn:

  • How to connect with viewers on Facebook Live.
  • Why Facebook Live should be part – but not all – of your livestreaming strategy.
  • How to stream to Facebook Live.
  • How to analyze the success of your live video.


With Facebook Live for Livestream, our users can stream to Facebook and their own website or landing page at the same time. Instead of limiting your content to one destination or another, you can send a single stream to two places at once. Double the exposure means double the reach and double the engagement.