How to Generate Revenue with Live Video

From the rapid rise of Facebook Live to the sheer dominance of digital platforms, live video has emerged as a rising star in the marketing and communications toolbox. Video has become a crucial feature of the digital and social media experience, and brands are recognizing the opportunity to generate revenue with live video.

The proof is in the numbers. In our research with New York Magazine, 82% of respondents prefer live video from a brand to social media posts and 73% of B2B businesses using live video report positive results to their return-on-investment.

Growing your audience

First, how do you find your live video audience? That begins with telling a compelling story. Time and time again, consumers seek authenticity. In fact, 91% of consumers want brands to be authentic in their social media posts. To communicate that authenticity on social media and elsewhere, marketers and executives are increasingly called on to ‘remove their corporate veil’ and ‘get real’ with live video.

How to generate revenue with live video

Once you’ve built a relationship with your audience, you then have a significant opportunity to generate revenue with live video content. Successful brands are seizing this opportunity, and diving head-first into the live video gold rush.

Our “How to Grow Your Business With Live Video” guide will show you how to build your audience and business through live streaming, and ways to monetize your live video content.


  • Best practices for appearing live on-camera.
  • How to scale your live video audience.
  • Methods to generate revenue with live video.