How Corporations are Using Live Video to Grow and Adapt
We live in an increasingly connected, global world. As organizations expand, or offer remote work to employees, corporations using live video are revolutionizing their communications strategy. Beyond internal communications, many savvy companies are using live video to engage employees as well as social media followers, prospects, and customers.
Whether you’re beginning to explore your options, or looking to optimize the way your company uses live video, there are a number of livestreaming use cases for professional organizations to consider.
Use our chart below to explore your potential live video opportunities for business communications. Let your content be your guide – what are you streaming, where are you streaming to, and why?
Considerations: There are new ways to stream live video arriving on the market every day. Think about what kind of audience you are targeting, and which execution is best for your company.
(Click to Enlarge)
Using Live Video Within Your Organization
Even if you’re already using live video for your organization’s annual events, other important moments like product releases, all-company meetings, or quarterly reports offer new livestreaming opportunities. If you’ve already invested in live video, you want to ensure you’re getting the most out of your solution.
Livestreaming for Corporate Events
The Opportunity: Training and Education for Remote Team Members
If a picture is worth a thousand words, a livestream is invaluable. Live video is an effective teaching tool for new hires and remote team members alike. Onboarding can be daunting for new employees, but live video adds a human touch that eases those first-day jitters.
A conversational broadcast gives you the opportunity to convey a consistent message across departments. Live video makes it easy to demonstrate common things, like troubleshooting tactics, how your product works, and your organization’s culture.
Livestreaming is also a time-saver for senior management. Traveling to your global headquarters for training is costly and time-consuming. With a private livestream, executives stay connected with remote branches of your organization.
Example: Blinds.com uses a secure livestream to connect with remote team members and train new hires. Live video allows them to convey a unified message, and with video on-demand archiving they can easily create ready-to-access training materials.
The Opportunity: All-Company Meetings, Quarterly Reports, and “Fireside Chats”
One-to-one video conferencing products like Google Hangouts and WebEx are relatively easy to use, but add other colleagues or guests and one-to-one video conferencing becomes harder to scale. As your business continues to grow, you need a solution that can grow with you.
Streaming company-wide meetings is an effective way to keep employees engaged. According to Entrepreneur Magazine, engaged employees report 31% higher productivity and 37% higher sales. Conversely, the Dale Carnegie Institute reports that businesses with disengaged employees lose $11b annually.
A dedicated livestream solves for two problems: viewer engagement and communication.
By using a one-to-many broadcast solution, you reach employees with a reliable, high-quality broadcast. Pairing this video with chat and polling tools, like Sli.do, offer your viewers an easy, and anonymous, way to ask questions.
Remember, using live video as a communications tool isn’t just for top-down messaging. Having a secure place to discuss quarterly earnings or growth metrics gives your executives peace of mind, while keeping information flowing between departments.
Example: When coworking company WeWork added another 1,000 full-time employees to their global staff, they needed a reliable way to communicate across their 140 locations.
After pivoting from a video conferencing solution to an internal livestreaming workflow, their company-wide meeting viewership increased by 400%. Employee engagement is the highest it’s ever been, and other departments are eager to start livestreaming their own meetings.
Livestreaming for Public-Facing Corporate Events
The Opportunity: Industry-Wide Conferences and Guest Speakers
Organizing a conference or talk is a great way to demonstrate “thought leadership” within your industry. But in a global workplace, getting everyone under one roof is challenging. How do you connect with customers, colleagues, and associates in your field, even if they’re miles away?
Hosting a special guest speaker at your office, or a larger event, is the perfect opportunity to show the world what makes your organization stand out. Live video lets you extend these, and other invitations, to virtual attendees wherever they are.
Broadcasting your content to multiple social channels is easier than ever, and the opportunities for audience growth are tremendous. Your viewers maintain a social media presence across different platforms. Shouldn’t you be ready to reach them wherever they are?
Adding a lead capture form to your live events is an effective way to stay in touch with your audience. Livestream’s Lead Capture feature lets you set the parameters of the form, including first and last name, company name, and business email. Using lead capture on exclusive content is a great way to grow your database and identify prospects.
Example: Social Media Week uses live video to promote their conference and attract a worldwide audience. Their strategy includes seamless pay-per-view integration, allowing them to set a virtual “ticket price” for their event.
“We launched the Social Media Week Live experience in partnership with Livestream,” said Brian Leddy, Executive Director of Crowdcentric, Social Media Week’s parent organization. “The quality and dependability of the SMW Live experience brought hundreds of new paying subscribers in our first week alone.”
The Opportunity: Turning “Followers” into Customers
How can you turn a social media campaign into an ongoing conversation with your viewers? While product release emails can get lost in the shuffle, a live event establishes a connection with your customer base.
If you’re already cultivating followers on Facebook and Twitter, live video gives your social media team another way to interact with your customers.
Combining high-quality live video with social calls-to-action turns your one-to-many announcement into an engaging conversation. Viewers will appreciate seeing your organization’s personality shine through.
Example: Savvy organizations like USA Today will often employ a “sneak preview” approach to livestreaming. Streaming a portion of your live event to your social channels, then directing viewers back to your owned properties, is a surefire way to maintain viewership across platforms.
Using Live Video as a Versatile Communications Solution
The barrier to entry for live video is lower than ever, and forward-thinking companies are creating exciting use cases every day. While you may just have a single use-case in mind for your brand’s live video strategy, there are so many ways to leverage live video across your organization.
Looking for more information about streaming for corporate communications?
Our free eBook, How to Stream Your Town Hall Meeting, is a great resource for businesses of any kind. Download the eBook to learn:
- How to connect with your employees using live video.
- How top-tier companies are using live video to drive employee engagement.
- Valuable statistics about the importance of internal communications.
Streaming your all-hands meetings, company-wide announcements, and product launches is an easy and cost-effective way to keep employees on message, wherever they are. And with Livestream’s Enterprise plan for businesses gives you complete control over who watches your live events.
With features like white-labeling, password protection, and geo-blocking your content stays secure. Our cross-platform analytics provide insight into who is watching, from where, and on which device. And our Customer Success team is available to assist you seven days a week, 365 days a year.