How Corporations are Using Live Video to Grow and Adapt

We live in an increasingly connected, global world. As organizations expand, or offer remote work to employees, corporations using live video are revolutionizing their communications strategy. Beyond internal communications, many savvy companies are using live video to engage employees as well as social media followers, prospects, and customers.

Whether you’re beginning to explore your options, or looking to optimize the way your company uses live video, there are a number of livestreaming use cases for professional organizations to consider.

Use our chart below to explore your potential live video opportunities for business communications. Let your content be your guide – what are you streaming, where are you streaming to, and why?

Considerations: There are new ways to stream live video arriving on the market every day. Think about what kind of audience you are targeting, and which execution is best for your company.

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Using Live Video Within Your Organization

Even if you’re already using live video for your organization’s annual events, other important moments like product releases, all-company meetings, or quarterly reports offer new livestreaming opportunities. If you’ve already invested in live video, you want to ensure you’re getting the most out of your solution.

Livestreaming for Corporate Events

The Opportunity: Training and Education for Remote Team Members

If a picture is worth a thousand words, a livestream is invaluable. Live video is an effective teaching tool for new hires and remote team members alike. Onboarding can be daunting for new employees, but live video adds a human touch that eases those first-day jitters.

A conversational broadcast gives you the opportunity to convey a consistent message across departments. Live video makes it easy to demonstrate common things, like troubleshooting tactics, how your product works, and your organization’s culture.

Livestreaming is also a time-saver for senior management. Traveling to your global headquarters for training is costly and time-consuming. With a private livestream, executives stay connected with remote branches of your organization.

Example: Blinds.com uses a secure livestream to connect with remote team members and train new hires. Live video allows them to convey a unified message, and with video on-demand archiving they can easily create ready-to-access training materials.

The Opportunity: All-Company Meetings, Quarterly Reports, and “Fireside Chats”

One-to-one video conferencing products like Google Hangouts and WebEx are relatively easy to use, but add other colleagues or guests and one-to-one video conferencing becomes harder to scale. As your business continues to grow, you need a solution that can grow with you.

Streaming company-wide meetings is an effective way to keep employees engaged. According to Entrepreneur Magazine, engaged employees report 31% higher productivity and 37% higher sales. Conversely, the Dale Carnegie Institute reports that businesses with disengaged employees lose $11b annually.

A dedicated livestream solves for two problems: viewer engagement and communication.

By using a one-to-many broadcast solution, you reach employees with a reliable, high-quality broadcast. Pairing this video with chat and polling tools, like Sli.do, offer your viewers an easy, and anonymous, way to ask questions.

Remember, using live video as a communications tool isn’t just for top-down messaging. Having a secure place to discuss quarterly earnings or growth metrics gives your executives peace of mind, while keeping information flowing between departments.

Example: When coworking company WeWork added another 1,000 full-time employees to their global staff, they needed a reliable way to communicate across their 140 locations.

After pivoting from a video conferencing solution to an internal livestreaming workflow, their company-wide meeting viewership increased by 400%. Employee engagement is the highest it’s ever been, and other departments are eager to start livestreaming their own meetings.

Livestreaming for Public-Facing Corporate Events

The Opportunity: Industry-Wide Conferences and Guest Speakers

Organizing a conference or talk is a great way to demonstrate “thought leadership” within your industry. But in a global workplace, getting everyone under one roof is challenging. How do you connect with customers, colleagues, and associates in your field, even if they’re miles away?

Hosting a special guest speaker at your office, or a larger event, is the perfect opportunity to show the world what makes your organization stand out. Live video lets you extend these, and other invitations, to virtual attendees wherever they are.

Broadcasting your content to multiple social channels is easier than ever, and the opportunities for audience growth are tremendous. Your viewers maintain a social media presence across different platforms. Shouldn’t you be ready to reach them wherever they are?

Adding a lead capture form to your live events is an effective way to stay in touch with your audience. Livestream’s Lead Capture feature lets you set the parameters of the form, including first and last name, company name, and business email. Using lead capture on exclusive content is a great way to grow your database and identify prospects.

Example: Social Media Week uses live video to promote their conference and attract a worldwide audience. Their strategy includes seamless pay-per-view integration, allowing them to set a virtual “ticket price” for their event.

“We launched the Social Media Week Live experience in partnership with Livestream,” said Brian Leddy, Executive Director of Crowdcentric, Social Media Week’s parent organization. “The quality and dependability of the SMW Live experience brought hundreds of new paying subscribers in our first week alone.”

The Opportunity: Turning “Followers” into Customers

How can you turn a social media campaign into an ongoing conversation with your viewers? While product release emails can get lost in the shuffle, a live event establishes a connection with your customer base.

If you’re already cultivating followers on Facebook and Twitter, live video gives your social media team another way to interact with your customers.

Combining high-quality live video with social calls-to-action turns your one-to-many announcement into an engaging conversation. Viewers will appreciate seeing your organization’s personality shine through.

Example: Savvy organizations like USA Today will often employ a “sneak preview” approach to livestreaming. Streaming a portion of your live event to your social channels, then directing viewers back to your owned properties, is a surefire way to maintain viewership across platforms.

Using Live Video as a Versatile Communications Solution

The barrier to entry for live video is lower than ever, and forward-thinking companies are creating exciting use cases every day. While you may just have a single use-case in mind for your brand’s live video strategy, there are so many ways to leverage live video across your organization.

Looking for more information about streaming for corporate communications?

Our free eBook, How to Stream Your Town Hall Meeting, is a great resource for businesses of any kind. Download the eBook to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

DOWNLOAD THE STREAMING TOWN HALL MEETINGS GUIDE

Streaming your all-hands meetings, company-wide announcements, and product launches is an easy and cost-effective way to keep employees on message, wherever they are. And with Livestream’s Enterprise plan for businesses gives you complete control over who watches your live events.

With features like white-labeling, password protection, and geo-blocking your content stays secure. Our cross-platform analytics provide insight into who is watching, from where, and on which device. And our Customer Success team is available to assist you seven days a week, 365 days a year.

Using an eCDN for Corporate Communications

Imagine delivering a flawless, broadcast-quality live video message from your executive team, or a live training event, to all of your employees, on any device, wherever they are, without clogging your network bandwidth. Can your corporate network support live events for large audiences without creating a bandwidth bottleneck or crashing? This is something organizations must find solutions for when planning internal live broadcasts to ensure high-quality streaming for no-fail events.

Livestream’s new Peer-to-Peer Enterprise Content Delivery Network (eCDN) solves for these issues by supporting an HD-quality seamless live viewing experience while minimizing the stress on your corporate network, reducing bandwidth consumption and cost, and maintaining privacy and security regulations.

Livestream’s eCDN for corporate communications empowers IT and communications teams to deliver a flawless streaming video event, without risking network health or compromising critical business functions.

What is eCDN?

An eCDN is an enterprise content delivery network, which is one way for companies to distribute content within their corporate network, creating a safety net for their internal bandwidth pipe.

A peer-to-peer eCDN helps to avoid network bottlenecks that occur when a large number of concurrent viewers in one office are watching the same content, such as a live broadcast. Instead of individual employee devices all pinging a single server to access a stream, a P2P eCDN reduces the amount of bandwidth needed coming from the external server. Instead, Livestream’s eCDN uses the bandwidth inside the company, redistributing the requests to devices within the LAN, improving stream quality and reducing the bandwidth load on a company’s internal network.

How Video Is Driving Corporate Communications Trends

Video is the fastest and easiest way to learn and retain information. Streaming your internal and all hands meetings has become de rigueur at large companies, but these in-demand, data-heavy streams can have massive network implications.

Today video is being used in organizations for a variety of purposes:
• Employee training and product demos
• All hands or town halls
• Internal HR events and panels

Streaming company-wide meetings is an effective way to keep employees engaged. According to Entrepreneur Magazine, engaged employees report 31% higher productivity and 37% higher sales. Conversely, the Dale Carnegie Institute reports that businesses with disengaged employees lose $11b annually.

This engagement data is driving demand for access to video in the workplace: according to Cisco, global business IP traffic is set to grow 21% from 2015 to 2021, which will require updated infrastructure to handle the load.

To avoid additional expenses or potential network failures, many corporations are considering eCDNs to meet these new challenges.

Traditional content delivery vs. Livestream’s eCDN for corporate communications

In a traditional content delivery setup, viewers connect to a server to obtain the streaming video they have requested. This server can either be inside the company or external – an example would be video content cached and delivered from a Cloud provider. Both of these setups have their limitations.

If everyone in the company tries to connect to a single server at the headquarters, the connections will quickly become saturated and the server will likely crash as it was not meant to handle thousands of simultaneous requests for data-heavy video.

If the server is in the cloud, companies often have significant limitations when it comes to connecting to the internet. They generally have a fixed capacity when it comes to external bandwidth, and networks are often not dimensioned for a massive amount of data requests from outside their network. Firewalls can further delay external calls, creating huge bottlenecks.

This makes streaming live video within the enterprise network very difficult. There are several means of mitigating this problem, and these solutions are collectively known as “eCDN.”

Solution 1: Install caching servers within the company network at each site.

Installing caching servers allows you to place a copy of the video close to your viewers to avoid the congestion of large numbers of requests to a single server. The challenge is this solution requires both significant CAPEX (cash) and OPEX (operating expenses). Servers are expensive, and installing and maintaining them requires significant expertise and dedicated personnel. In addition to regular maintenance, you’ll also need a dedicated IT team at each site to maintain servers to guarantee no-fail live streams.

Solution 2: Use an internal multicasting tool.

A multicasting tool broadcasts content en masse to every computer on the network. This requires specific equipment that supports multicast, and may also necessitate changing workstation software to be able to support multicast streams. This is not the “typical” streaming setup so it can require additional configuration in addition to this CAPEX.

Solution 3: Legacy P2P solutions.

Peer-to-peer within company networks has existed for many years. The principle of P2P is to use the abundant bandwidth within the enterprise network. However, the solutions on the market have had several major drawbacks: at the very least they have required users to install a plugin in their browsers or an app. Some providers even require companies to change their entire video stack and use a special, non-standard streaming protocol.

Solution 4: Livestream’s peer-to-peer based eCDN

Our eCDN distributes the stream with peer-to-peer networking, harnessing idle internal network bandwidth to more effectively distribute the stream. With Livestream, employees connect to the stream as they would in a typical video streaming setup. However, instead of getting the entire video directly from the server, their video player will also ask for segments of content from nearby co-workers viewing devices. This more efficiently distributes bandwidth requirements within your network, eliminating the risk of bottlenecks to the server, slow connections, and poor video quality.

Benefits of Livestream’s eCDN for Corporate Communications

Livestream’s peer-to-peer eCDN shares video across your intranet, utilizing a fraction of the bandwidth necessary from external servers. This allows you to stream high-quality video without interruption, without impacting your bandwidth or internal network.

Lower network costs
With our cloud-based eCDN, you’re not paying for higher capacity networks or any additional hardware.
Ease of use for employees
Using our eCDN does not require viewers to download additional plugins or software. They can still view your streaming video anywhere you would normally display that content. Additionally, since our eCDN is cloud-based, there is no installation cost or time spent.
Better quality streaming at scale
Viewers across the corporate network will experience better video quality and less buffering from using an eCDN.
7-day US-based support
Livestream Enterprise support experts are just a phone call away, any day of the week.

How eCDN works with your existing Livestream account

Many eCDNs work with desktop plug-ins or costly additional hardware or software. Unlike other peer-based eCDN solutions, Livestream requires no installation on workstations and no changes to your video workflow configuration. We use standard HTTP streaming formats and offer plug-and-play integrations for desktop.

Our technology is based on WebRTC, meaning connections are made directly through the browser and there is no workstation software to install, and no browser extensions or plugins for users to manage.

Livestream’s eCDN can be activated one time by your account manager and then can be toggled on and off within your Livestream dashboard to use as you see fit. There is no work or downloads required by the end user, and no additional hardware to purchase.

How do we set up your eCDN?
• First, we test the webRTC connections inside your network.
• Your account manager enables eCDN on your Livestream account and tests different devices on the same network. If you have multiple sites, we will test each site.
• Finally, Livestream will organize a global test with the company users and a test live video. After this, your eCDN is ready to stream.

Want to learn more? Existing Livestream customers can contact their Account Manager, or visit this page and complete a Custom request form