Broadcasting Corporate Communications Events Online
Broadcasting corporate communications events online is a rapidly expanding practice. Enterprise conferences are growing faster than almost any other industry – a predicted growth 44% by 2020 according to the US Bureau of Labor. Fostering this expansion is the 77% of B2B marketers who use in-person events as part of their content marketing strategies.
In 2015, 374M people watched events on Livestream and 354 companies in 49 countries broadcast nearly 11,000 events. Livestreaming video has gone from a marketing tactic to a way of life. We have the technology to share live video with anyone at anytime. But we’re also living in a time of unprecedented access to content. For brands to cut through the noise – be it through events or video content – the quality must be superb.
Through live video, consumers can connect with brands in a more authentic, immediate, and spontaneous way. Brands and organizations, large and small, want to reach customers and prospects around the world, face-to-face, in real time to share their most exciting moments.
Many brands and publishers are already experimenting with livestreaming and live video in a variety of ways outside of traditional events and conferences:
- Behind-the-scenes video for loyal fans and audiences.
- Q&A’s and direct conversations with customers or social audiences.
- Special product announcements or launches.
- Influencer Partnerships where a brand features a guest speaker on the stream.
“It captures a sense of community that brands and businesses are desperate to develop,” Ari Zoldan, CEO of Quantum Media told Open Forum.”They have Instagram, they have Twitter, they might even have private social media networks to foster conversations between customers. But there’s nothing quite like having the customer next to you, so you can show and pitch them on something appealing. Livestreaming allows you to bring the customer to your home turf.
Jim Toben, President of Ignite Social Media, said in a recent webinar that he sees livestreaming as “trust content” that allows brands quality, face-to-face time with their audience.
“You could be spending 20, 30 or 60 minutes in one sitting with an audience member. That builds trust. That’s huge awareness generation,” Toben said. “I think livestreaming is a great opportunity for that…It allows us to tap into that FOMO (fear of missing out) that people have about attending our conferences. If people are watching a live event (online), it actually makes them want to attend more because people love the value of a physical event.”
ACCORDING TO DIGITELL, 30% OF PEOPLE WHO WATCH A LIVESTREAM OF AN EVENT WILL ATTEND THAT SAME EVENT THE FOLLOWING YEAR.
“Brand marketers will leverage this behavior and activate audiences via live-streaming technologies,” Juntae DeLane of Digital DeLane said in an interview with CMI. “Live, branded broadcast will be the best conversion tool in 2016.”
- Grow your online event audiences and ROI.
- Leverage your event content to drive more sales.
- Privately connect your entire team across the globe for video conferences.