Broadcasting Corporate Communications Events Online

Broadcasting corporate communications events online is a rapidly expanding practice. Enterprise conferences are growing faster than almost any other industry – a predicted growth 44% by 2020 according to the US Bureau of Labor. Fostering this expansion is the 77% of B2B marketers who use in-person events as part of their content marketing strategies.

In 2015, 374M people watched events on Livestream and 354 companies in 49 countries broadcast nearly 11,000 events. Livestreaming video has gone from a marketing tactic to a way of life. We have the technology to share live video with anyone at anytime. But we’re also living in a time of unprecedented access to content. For brands to cut through the noise – be it through events or video content – the quality must be superb.

Through live video, consumers can connect with brands in a more authentic, immediate, and spontaneous way. Brands and organizations, large and small, want to reach customers and prospects around the world, face-to-face, in real time to share their most exciting moments.

Many brands and publishers are already experimenting with livestreaming and live video in a variety of ways outside of traditional events and conferences:

  • Behind-the-scenes video for loyal fans and audiences.
  • Q&A’s and direct conversations with customers or social audiences.
  • Special product announcements or launches.
  • Influencer Partnerships where a brand features a guest speaker on the stream.

“It captures a sense of community that brands and businesses are desperate to develop,” Ari Zoldan, CEO of Quantum Media told Open Forum.”They have Instagram, they have Twitter, they might even have private social media networks to foster conversations between customers. But there’s nothing quite like having the customer next to you, so you can show and pitch them on something appealing. Livestreaming allows you to bring the customer to your home turf.

Jim Toben, President of Ignite Social Media, said in a recent webinar that he sees livestreaming as “trust content” that allows brands quality, face-to-face time with their audience.

“You could be spending 20, 30 or 60 minutes in one sitting with an audience member. That builds trust. That’s huge awareness generation,” Toben said. “I think livestreaming is a great opportunity for that…It allows us to tap into that FOMO (fear of missing out) that people have about attending our conferences. If people are watching a live event (online), it actually makes them want to attend more because people love the value of a physical event.”

ACCORDING TO DIGITELL, 30% OF PEOPLE WHO WATCH A LIVESTREAM OF AN EVENT WILL ATTEND THAT SAME EVENT THE FOLLOWING YEAR.

“Brand marketers will leverage this behavior and activate audiences via live-streaming technologies,” Juntae DeLane of Digital DeLane said in an interview with CMI. “Live, branded broadcast will be the best conversion tool in 2016.”


LEARN MORE ABOUT HOW LIVESTREAM EMPOWERS BRANDS LIKE SPOTIFY, MICROSOFT, AND TESLA TO:

  • Grow your online event audiences and ROI.
  • Leverage your event content to drive more sales.
  • Privately connect your entire team across the globe for video conferences.

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!