Employee Engagement: Need-to-Know Corporate Comms Video Stats

Using live video for corporate communications is a great strategy to keep your employees engaged and on the same page. Streaming all-hands meetings, product announcements, and training sessions are just a few of the ways savvy businesses are using live video to retain employees and scale growth. We’ve collected these corporate comms video stats from around the web to help you understand how live video can boost employee engagement and productivity.

Livestreaming internal communications is easier than ever, but many businesses are lagging behind. Some organizations have concerns about budget and employee bandwidth. Getting started with live video is not just easy and cost-effective – it benefits your entire company. Engaged employees are more productive and report greater workplace satisfaction.

“Nothing beats a live broadcast, and you don’t need an entire crew to create an engaging livestream.” – Juraj Holub, U.S. Marketing Director, Sli.do

Corporate Comms Video Stats:

46% of the workplace will be Millennials by 2020. (Source: Queens University of Charlotte)

49% of Millennials prefer social tools for workplace collaboration. (Source: Queens University of Charlotte)

71% of employees are not engaged with their company’s mission. (Source: Dale Carnegie Institute)

80% of “disengaged” employees are dissatisfied with their direct manager. (Source: Dale Carnegie Institute)

$11b is lost annually due to employee turnover. (Source: Bureau of National Affairs, via Dale Carnegie Institute)

54% of “engaged” employees are proud of their company’s social contributions. (Source: Dale Carnegie Institute)

“The Livestream Productions provided a high quality video experience for Spotify employees around the world.” – Shawn Carney, IT Director, Spotify

Engaged employees report 31% higher productivity and 37% higher sales. (Source: Entrepreneur Magazine)

Companies with engaged employees outperform those without by 202%. (Source: Gallup, via Dale Carnegie Institute)

Spotify uses Livestream to reach more than 1,500 employees across 18 countries.

Looking for more information about streaming for corporate communications?

Our free eBook, How to Stream Your Town Hall Meeting, is a great resource for businesses of any kind. Download the eBook to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

DOWNLOAD THE STREAMING TOWN HALL MEETINGS GUIDE

Streaming your all-hands meetings, company-wide announcements, and product launches is an easy and cost-effective way to keep employees on message, wherever they are. And with Livestream’s Enterprise plan for businesses gives you complete control over who watches your live events.

With features like white-labeling, password protection, and geo-blocking your content stays secure. Our cross-platform analytics provide insight into who is watching, from where, and on which device. And our Customer Success team is available to assist you seven days a week, 365 days a year.

Why a Live Video Strategy is a Must-Have for Marketers [Infographic]

Livestreaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.