Employee Engagement: Need-to-Know Corporate Comms Video Stats

Using live video for corporate communications is a great strategy to keep your employees engaged and on the same page. Streaming all-hands meetings, product announcements, and training sessions are just a few of the ways savvy businesses are using live video to retain employees and scale growth. We’ve collected these corporate comms video stats from around the web to help you understand how live video can boost employee engagement and productivity.

Livestreaming internal communications is easier than ever, but many businesses are lagging behind. Some organizations have concerns about budget and employee bandwidth. Getting started with live video is not just easy and cost-effective – it benefits your entire company. Engaged employees are more productive and report greater workplace satisfaction.

“Nothing beats a live broadcast, and you don’t need an entire crew to create an engaging livestream.” – Juraj Holub, U.S. Marketing Director, Sli.do

Corporate Comms Video Stats:

46% of the workplace will be Millennials by 2020. (Source: Queens University of Charlotte)

49% of Millennials prefer social tools for workplace collaboration. (Source: Queens University of Charlotte)

71% of employees are not engaged with their company’s mission. (Source: Dale Carnegie Institute)

80% of “disengaged” employees are dissatisfied with their direct manager. (Source: Dale Carnegie Institute)

$11b is lost annually due to employee turnover. (Source: Bureau of National Affairs, via Dale Carnegie Institute)

54% of “engaged” employees are proud of their company’s social contributions. (Source: Dale Carnegie Institute)

“The Livestream Productions provided a high quality video experience for Spotify employees around the world.” – Shawn Carney, IT Director, Spotify

Engaged employees report 31% higher productivity and 37% higher sales. (Source: Harvard Business Review)

Companies with engaged employees outperform those without by 202%. (Source: Gallup, via Dale Carnegie Institute)

Spotify uses Livestream to reach more than 1,500 employees across 18 countries.

Looking for more information about streaming for corporate communications?

Our free eBook, How to Stream Your Town Hall Meeting, is a great resource for businesses of any kind. Download the eBook to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

DOWNLOAD THE STREAMING TOWN HALL MEETINGS GUIDE

Streaming your all-hands meetings, company-wide announcements, and product launches is an easy and cost-effective way to keep employees on message, wherever they are. And with Livestream’s Enterprise plan for businesses gives you complete control over who watches your live events.

With features like white-labeling, password protection, and geo-blocking your content stays secure. Our cross-platform analytics provide insight into who is watching, from where, and on which device. And our Customer Success team is available to assist you seven days a week, 365 days a year.

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!