Employee Engagement: Need-to-Know Corporate Comms Video Stats

Using live video for corporate communications is a great strategy to keep your employees engaged and on the same page. Streaming all-hands meetings, product announcements, and training sessions are just a few of the ways savvy businesses are using live video to retain employees and scale growth. We’ve collected these corporate comms video stats from around the web to help you understand how live video can boost employee engagement and productivity.

Livestreaming internal communications is easier than ever, but many businesses are lagging behind. Some organizations have concerns about budget and employee bandwidth. Getting started with live video is not just easy and cost-effective – it benefits your entire company. Engaged employees are more productive and report greater workplace satisfaction.

“Nothing beats a live broadcast, and you don’t need an entire crew to create an engaging livestream.” – Juraj Holub, U.S. Marketing Director, Sli.do

Corporate Comms Video Stats:

46% of the workplace will be Millennials by 2020. (Source: Queens University of Charlotte)

49% of Millennials prefer social tools for workplace collaboration. (Source: Queens University of Charlotte)

71% of employees are not engaged with their company’s mission. (Source: Dale Carnegie Institute)

80% of “disengaged” employees are dissatisfied with their direct manager. (Source: Dale Carnegie Institute)

$11b is lost annually due to employee turnover. (Source: Bureau of National Affairs, via Dale Carnegie Institute)

54% of “engaged” employees are proud of their company’s social contributions. (Source: Dale Carnegie Institute)

“The Livestream Productions provided a high quality video experience for Spotify employees around the world.” – Shawn Carney, IT Director, Spotify

Engaged employees report 31% higher productivity and 37% higher sales. (Source: Harvard Business Review)

Companies with engaged employees outperform those without by 202%. (Source: Gallup, via Dale Carnegie Institute)

Spotify uses Livestream to reach more than 1,500 employees across 18 countries.

Looking for more information about streaming for corporate communications?

Our free eBook, How to Stream Your Town Hall Meeting, is a great resource for businesses of any kind. Download the eBook to learn:

  • How to connect with your employees using live video.
  • How top-tier companies are using live video to drive employee engagement.
  • Valuable statistics about the importance of internal communications.

DOWNLOAD THE STREAMING TOWN HALL MEETINGS GUIDE

Streaming your all-hands meetings, company-wide announcements, and product launches is an easy and cost-effective way to keep employees on message, wherever they are. And with Livestream’s Enterprise plan for businesses gives you complete control over who watches your live events.

With features like white-labeling, password protection, and geo-blocking your content stays secure. Our cross-platform analytics provide insight into who is watching, from where, and on which device. And our Customer Success team is available to assist you seven days a week, 365 days a year.

[Case Study] How ISC Sports Network blends live streaming with video subscriptions

When Greg Maish, President of ISC Sports Network, began using Vimeo Livestream, his goal was to live stream sports from around Indiana into the homes of surrounding communities. “We had this vision of a single place where people can come and see local sports,” he said. “We wanted it to be accessible and readily available, for all of our sports fans.”

In just four years, ISC Sports has grown from strictly live streaming games into a full-fledged online channel, using Vimeo OTT to offer live and on-demand sports content. Learn more about how Maish used Vimeo to scale his local sports business, grow his audience, and monetize video content in our interview below.

Growing from live streams to on-demand video

Working in telecommunications for most of his career, Maish understood the trajectory of cord-cutting behavior, especially those who opt into OTT content, or services that go “over the top” of traditional cable providers. “At the end of the day, we all are TV consumers — but we are also very much OTT consumers, whether it’s Roku, Amazon, Chromecast, or even on our mobile devices,” he said.

After digging into his viewers’ behavior in Vimeo Livestream’s analytics, Maish made an interesting discovery. Despite the in-the-moment experience of live sports, there was a surge in broadcast views after the events ended. “It’s an interesting dynamic. We’ll get maybe the same number of views that we get during the game itself,” he said.

With this intel, Maish saw an opportunity to grow his audience with OTT. “Vimeo OTT was the piece that was missing,” he said. “We wanted a ready-to-go, fully developed solution. It’s been a real easy way in [to the OTT industry],” he said, referring to the simple content management tools and branded apps available in the platform.

Generating and growing ad revenue with Vimeo

For many broadcasters, advertising is a critical source of revenue. Admittedly, “local sports is not always that easy to sell,” Maish said (ISC Sports competes with 10 Division I NCAA colleges in the Hoosier state). Using Vimeo OTT’s analytics, Maish was able to pinpoint the number of viewers his productions brought in, where those views came from, their watch time, and more.

“[The analytics] give us great feedback on stuff we would normally guess on,” he said, and unlike other television measurement models, the data is precise. “It’s not a guess, it’s not an estimation — it’s really what’s happening.” Providing quantitative data to advertisers, and subsequently guaranteeing that their product or service will be seen, makes for a straightforward transaction.

Tips to live stream sports

ISC Sports is a prime example of starting scrappy and scaling quickly. How did they achieve their success with building a local sports network in just four years?

1. Know your vision. “You’ve really got to have a vision when you get started,” he said, while acknowledging that it can (and likely will) change. “Ours has evolved over time.

2. Top-notch, reliable distribution. Your business won’t gain traction unless you’re broadcasting quality content to bring in and maintain viewership. “That’s where having a partner like Vimeo plays into our business strategy,” he said. “With Vimeo, we know that when we’re out streaming, it will work. It’s always just worked, and that’s been a key ingredient in our success.”

In the end, Maish remains invested in and reliant on Vimeo to support ISC because of the team behind the platforms. “One thing we’ve learned as both a community-facing service provider and from dealing with vendors, is that loyalty is everything to us,” he said. “If we feel secure in that relationship, we will preach it from the rooftops.”

“When a vendor does what they say they will do and they do it well, we will be vocal to say, ‘These are the guys you want.’ Looking at what we have with Vimeo, we will share the good news with anyone who needs to hear.”

Engaged audiences spark business growth

Through their highly-engaged audience and growing advertising base, ISC Sports now broadcasts all over Indiana. “Our production team continues to grow,” Maish said. “Even for a local game, we may have 10 guys there doing things. We’ve had to evolve into multiple crews, trying to cover as much as we can.”

Fortunately, as demand grows, so does ISC Sports’ bottom line. “What we’re spending is very manageable,” he said, referring to Vimeo’s Livestream and OTT price points. “[It’s] something we can not only pay for, but it makes it a profitable endeavor for us.”

Learn more about how to grow your business — and audience — with on-demand video in our guidebook, The 2018 OTT Revolution. By analyzing 1.3B consumer data points, we took the guesswork out of how viewers consume and subscribe to video content, empowering you to focus on expanding your reach and maintaining subscribers.