[Case Study] How Livestreaming for Publishers is Growing Audiences Worldwide
Livestreaming for publishers has gone mainstream. Many verticals – from newspapers and magazines to niche bloggers – have already harnessed the power of connecting live with their readers for engagement or events. When New York Magazine reached out to Livestream to stream the Veuve Clicquot Polo Classic, they knew they were in good hands. Livestream has worked with publishers like Women’s Wear Daily, Quartz, Pitchfork, and The New York Times for nearly a decade, streaming to social audiences or events and conferences watched by millions.
Veuve Clicquot’s annual Polo Classic is one of New York City’s most exclusive events. Every year, fans flock to Liberty State Park for a world-class polo match and picnic. Livestream built New York Magazine’s broadcasting infrastructure from scratch for the event, streaming a TV-quality event across the web.
The results exceeded Veuve Clicquot and New York’s expectations: streaming the Polo Classic brought this elite event to a global audience. Viewing parties sprang up across New York City, and over 50,000 online viewers tuned in worldwide.
Want to learn more about how publications are using live video to grow their audience?
Read our case study to learn:
- How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
- How live video can add dynamism and production value to publishers’ brand partnerships.
- How livestreaming for publishers is changing the way readers engage with their favorite periodicals.