9 Need-to-Know Stats About Livestreaming for Broadcasters [Infographic]

Cord-cutting is on the rise. Audiences are pivoting away from traditional media toward new social and over-the-top content platforms like Netflix and Hulu. Livestreaming television and radio broadcast programming is the best way to reach your viewers across multiple platforms. Our research shows livestreaming for broadcasters is crucial for any modern media distribution strategy.

News and sports broadcasters are leading the charge, with new streaming portals eating away at traditional media’s market share. To meet viewer demand, broadcasters need to diversify the way they distribute their content.

“Not only have we realized an entirely new revenue stream, but [the livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component.” – Shane French, Rover’s Morning Glory Radio Show

1. In 30 days, more video content is uploaded than all three major U.S. TV networks combined have created in 30 years.
2. Digital video consumption among adults has increased: from 21 minutes in 2011 to one hour and 16 minutes in 2015. (Source: eMarketer)
3. 78% of people watch videos online every week, and 55% of watch every day. (Source: Hubspot)
4. Users are spending an average of one hour and fifty-five minutes with digital video each day. (Source: eMarketer)
5. Millennials aged 14 to 25 are the only age group watching more shows on digital devices than on traditional TV screens. (Source: eMarketer)
6. 41% of digital audiences would watch livestreaming breaking news stories. (Source: GlobalWebIndex)
7. Digital radio engagement is up from 53 seconds in 2011 to over one minute in 2015. (Source: eMarketer)
8. In 2014, 47% of all Americans — an estimated 124M people — said they have listened to online radio in the last month. (Source: Media Daily News)
9. 75% of respondents who listen to online radio on a weekly basis think commercials are a fair trade for free programming. (Source: Media Daily News)


Want to learn more about how traditional media companies are growing their audiences with live video?

Read our case study with New York Magazine and Veuve Clicquot to learn:

  • How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
  • How live video can add dynamism and production value to publishers’ brand partnerships.
  • How livestreaming for publishers is changing the way readers engage with their favorite periodicals.

Download the Case Study

This Week on Livestream | November 13, 2017

Watch live as Canon sponsors a flash photography seminar, Livestream Learn hosts a Livestreaming for Education Webinar and Q&A, and Paul Simon joins biologist and conservationist E.O. Wilson at 92nd Street Y.


Podcast Mixtape: WNYC Studios Presents Black Folks | The Greene Space
Monday, November 13
7 PM ET
“On the show: Eve Ewing, writer and sociologist of race and education, singer-songwriter Madison McFerrin, The New Yorker‘s Alexis Okeowo, Jay Smooth, host of the Ill Doctrine videoblog, and filmmaker/performance artist Jamal Lewis.”

Read Aloud: 2017 National Book Awards Teen Press Conference | 92nd Street Y
Tuesday, November 14
10:30 AM ET
“The National Book Awards Teen Press Conference brings the excitement of the most prestigious literary award in the country to New York City’s middle and high school students.”

John Banville | Mrs. Osmond | Author Events
Tuesday, November 14
7:30 PM ET
“In Mrs. Osmond, John Banville broadens the story of the titular heroine of Henry James’s The Portrait of a Lady into intense, subtle, thrilling new realms.”

Flash Photography for the Beginner, Sponsored by Canon | bheventspace
Wednesday, November 15
1 PM ET
“Confused about flash photography? You’re not alone! These small flash units are some of the most versatile tools a photographer can have at their fingertips yet many people stay clear of them because of the misunderstanding of how they work or how Speedlites can improve the look of their photography.”

Livestreaming for Education: Live Q&A With Harvard-Westlake School | Livestream Learn
Wednesday, November 15
1:30 PM ET
“Harvard-Westlake High School’s live sports broadcasts outpace those of most colleges or even professional leagues. Learn how this school has used live video to reach their community and grow donations.”

The Business of Curves | The Fashion Institute of Technology
Wednesday, November 15
6 PM ET
“This groundbreaking event will highlight the extraordinary growth and expansion of the plus-size fashion marketplace.”

JLCO Family Concert: Who is Benny Goodman? | Jazz at Lincoln Center
Friday, November 17
4:30 PM ET
“Through live musical performances and entertaining storytelling, the Jazz at Lincoln Center Orchestra with Wynton Marsalis will share Benny Goodman’s joyful music and inspiring story.”

E.O. Wilson and Paul Simon in Conversation: Life, Creativity and the Future of the Planet | 92nd Street Y
Sunday, November 19
3 PM ET
“Famed biologist and conservationist E. O. Wilson is joined by his friend, legendary musician/songwriter Paul Simon, for a wide-ranging conversation about life on Earth, the intersection of science, humanities and the arts, and his newest work, The Origins of Creativity.”