9 Need-to-Know Stats About Livestreaming for Broadcasters [Infographic]

Cord-cutting is on the rise. Audiences are pivoting away from traditional media toward new social and over-the-top content platforms like Netflix and Hulu. Livestreaming television and radio broadcast programming is the best way to reach your viewers across multiple platforms. Our research shows livestreaming for broadcasters is crucial for any modern media distribution strategy.

News and sports broadcasters are leading the charge, with new streaming portals eating away at traditional media’s market share. To meet viewer demand, broadcasters need to diversify the way they distribute their content.

“Not only have we realized an entirely new revenue stream, but [the livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component.” – Shane French, Rover’s Morning Glory Radio Show

1. In 30 days, more video content is uploaded than all three major U.S. TV networks combined have created in 30 years.
2. Digital video consumption among adults has increased: from 21 minutes in 2011 to one hour and 16 minutes in 2015. (Source: eMarketer)
3. 78% of people watch videos online every week, and 55% of watch every day. (Source: Hubspot)
4. Users are spending an average of one hour and fifty-five minutes with digital video each day. (Source: eMarketer)
5. Millennials aged 14 to 25 are the only age group watching more shows on digital devices than on traditional TV screens. (Source: eMarketer)
6. 41% of digital audiences would watch livestreaming breaking news stories. (Source: GlobalWebIndex)
7. Digital radio engagement is up from 53 seconds in 2011 to over one minute in 2015. (Source: eMarketer)
8. In 2014, 47% of all Americans — an estimated 124M people — said they have listened to online radio in the last month. (Source: Media Daily News)
9. 75% of respondents who listen to online radio on a weekly basis think commercials are a fair trade for free programming. (Source: Media Daily News)


Want to learn more about how traditional media companies are growing their audiences with live video?

Read our case study with New York Magazine and Veuve Clicquot to learn:

  • How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
  • How live video can add dynamism and production value to publishers’ brand partnerships.
  • How livestreaming for publishers is changing the way readers engage with their favorite periodicals.

Download the Case Study

This Week on Livestream | January 8, 2018

Watch live as CNET streams from CES 2018, Lena Waithe visits 92nd Street Y, and Kareem Abdul-Jabbar delivers the Keynote at Jazz at Lincoln Center’s Jazz Congress.


National YoungArts Week 2018 | Voice Performance | National YoungArts Foundation
Monday, January 8
8 PM ET
“The National YoungArts Foundation welcomes YoungArts Finalists to Miami for National YoungArts Week, its signature program held annually that aims to foster cross-disciplinary collaboration and community.”

The Chi: Lena Waithe in Conversation with Charlamagne Tha God | 92nd Street Y
Tuesday, January 9
8:30 PM ET
“Lena Waithe is the Creator and Executive Producer of her own series, The Chi, a timely coming-of-age story set in Chicago’s South Side. Hear from Waithe about how she is making strides as both a writer and an actress.”

CES 2018 Day 2: Technology 24/7 | CNET
Wednesday, January 10
12 PM ET
” Samsung’s VP Alanna Cotton will show Samsung’s latest in mobile computing, and CNET’s Lexy Savvides and Vanessa Hand Orellana will torture-test iPhone cases to find out which is the toughest. Then, at 2 PM PT, Rich Brown will host a panel on Shopping and the Smart Home, and at 3 PM PT, Roadshow’s Tim Stevens will host the panel, Autonomous Cars: Getting from Here to There . ”

Jazz Congress Day 1, Session 2: Kareem Abdul-Jabbar Keynote; Learning from Large Jazz Organizations | Jazz at Lincoln Center
Thursday, January 11
12:15 PM ET
“Bringing together artists, media, and industry leaders in the global jazz community. Watch the legendary Kareem Abdul-Jabbar’s Keynote at Jazz Congress 2018.”

Theater of War Productions: Theater of War | The Greene Space
Thursday, January 11
7 PM ET
“Join The Greene Space as they explore the visible and invisible wounds of war through Theater of War, a dramatic theatrical reading of Sophocles’ Philoctetes featuring David Strathairn, Amy Ryan and Brooklyn City Council Member Jumaane Williams.”

Benny Goodman: King of Swing with the JLCO | Jazz at Lincoln Center
Saturday, January 13
8 PM ET
“The JLCO celebrates a single landmark performance: Benny Goodman’s legendary 1938 debut at Carnegie Hall. In the country’s most hallowed classical concert hall, the moment was about much more than Benny Goodman; it was, in many ways, a debut of jazz itself, an unprecedented presentation of authentic jazz and racial integration on a stage of unparalleled prestige.”