62 Must-Know Live Video Streaming Statistics

Live video took the world by storm in 2016, and we’ve got the live streaming statistics to prove it. Our streaming experts have compiled a list of need-to-know live video statistics that will teach you exactly what you need to know about livestreaming. Find out how audiences are engaging with live video, their favorite platforms, and which industries are leading the live video revolution.

Live Video Streaming Statistics: Audience Behavior

1. 81% of internet and mobile audiences watched more live video in 2016 than in 2015.

2. Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%.

3. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

4. 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.

5. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content.

6. 45% of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

7. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

8. 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos.

Source: Livestream and New York Magazine Survey

9. 86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.

10. YouTube reports mobile video consumption rises 100% every year.

11. Average time spent for video on mobile is 2.8 minutes for VOD and 3.5 for livestreams.

12. Average time spent for video on tablets is 7.1 minutes for livestreaming versus 4.1 minutes for VOD.

13. Average time spent for video on desktop is 34.5 minutes for livestreaming versus 2.6 minutes for VOD.

14. According to Tubular Insights, viewers spend 8X longer with live video than on-demand: 5.1 minutes for on-demand vs. 42.8 minutes for live video content. As brands compete for eyeballs in the newsfeed, live is a key differentiator.

15. By 2016 video ad spending will reach $5.4 Billion according to Break Media.

16. 92% of mobile video consumers share videos with others, according to Invodo.

17. 40% of young mobile users report watching native forms of video on their smartphone more frequently than they were a year ago.

18. Live video is outpacing the growth of other types of online video, with a 113% increase in ad growth yearly.

19. Compelling content is the primary motivator for live online viewing.

20. 45% of internet users view at least one online video over the course of a month, according to comScore.

21. 100M internet users watch online video every day.

22. The global VOD market in 2016 is about $16.3 billion.

23. VOD accounts for 16% of the Digital Media Market.

24. 4X as many consumers would rather watch a video about a product than read about it.

25. Users spent 10 billion hours per month watching Netflix for a total of 42.5 billion streaming hours in 2015.

26. According to Deloitte, 70% of Netflix users binge-watch shows. Among millennials, 35% did it on a weekly basis.

27. Hulu has streamed 700 million hours even though they have 9 million subscribers compared to Netflix’s 81 million.

28. Amazon Prime is gaining more traction with 54 million members at the end of 2015, a 35% jump from the previous year.

29. By 2019, online video will be responsible for four-fifths of global Internet traffic.

30. In the US, online video will be responsible for 85% of domestic internet traffic.

Live Video Statistics For Business

31. 75% of executives watch work-related videos on business websites at least once a week.

32. According to Forbes, 59% of executives would rather watch a video than read text.

33. 79% of websites that feature video use third party hosting.

34. 96% of B2B organizations are using video as part of their online marketing.

35. 73% of B2B organizations report positive ROI from video marketing.

36. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

37. An introductory email that includes a video improves an increased click-through rate by 96%.

38. Digital marketing spend will grow from $57.29 billion in 2014 to $103.37 billion in 2019.

39. 23% of people who have been presented with a poor quality video experience would hesitate to purchase from that brand.

40. User-generated short clips accounted for 51% of live video content streamed to smartphones as of 2015.

41. Video on social media generates 1200% more shares than text and images combined.

42. Companies using video enjoy 41% more web traffic from search than non-users.

43. Retail sites with video increase conversion by 30%.

44. 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.

45. Mobile and tablet shoppers are 300% more likely to view a video than laptop/desktop users.

46. 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

47. 52% of marketing professionals worldwide name video as the type of content with the best ROI.

48. Video on a landing page can increase conversion by 80% or more.

49. Combining video with full page ads boosts engagement by 22%.

50. 70% of marketers claim video produces more conversions than any other content.

51. Businesses using video grow company revenue 49% faster year-over-year than organizations without video.

Live Video Statistics For Communications

52. Native video uploads to Facebook have 10X higher reach compared to shared YouTube links.

53. 74% of millennials find video helpful when comparison shopping.

54. Millennials are more likely to consume live content on a smartphone (56%) or tablet (44%).

55. YouTube has over a billion users, and 80% of its views are from outside of the US.

56. Video drives a 157% increase in organic traffic from search engines.

57. The average conversion rate for websites using video is 4.9%, compared to 2.9% for those who don’t.

58. “How to” searches on YouTube are up 70% year-over-year.

59. 1.8M words: that’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.

60. 88% of visitors stay longer on a site with prominent video displayed.

61. Online video is about 50% of all mobile traffic.

62. Email subscriber dropout is reduced by 75% with the incorporation of video.

Looking to get started with live video? Check out our Ultimate Guide to Livestreaming for more information, including stats, case studies, and how-to’s.

Live Video ROI: 4 Strategies for Live Video Monetization

Live video is more popular than ever. According to our recent survey with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

Livestreaming your events and productions to a worldwide audience can create real revenue for your brand. With so many options available, it’s hard to find the right strategy. Livestream offers live video monetization solutions for organizations of every size and at every stage of their growth process. Here are four ways you can start monetizing your live video content.

Live Video Monetization: Weighing Your Options

1. Donations

Online donations are fast-becoming a considerable source of revenue for content creators. Online giving is growing 13% each year. Livestream’s donations feature makes it easy for organizations to accept donations from their viewers. Both the Livestream event page and the live player embed feature a built-in “donate” button so your viewers can show appreciation without navigating away from your broadcast.

Philadelphia’s Enon Tabernacle Baptist Church is one of the many organizations using this feature. Ireland-based, live music streaming startup CENTRSTAGE also uses donations to support the independent musicians who broadcast on their platform.

2. Ads with Google Double-Click for Publishers

Think advertisements are just for corporate broadcasters? Think again. Google Doubleclick for Publishers, or DFP, lets you run ads at any point during your live event. Adding short advertisements to your live broadcast recreates the familiar look and feel of traditional television for a fast-growing digital audience.

Mid-roll advertisements are especially effective. According to AdAge, viewers watch mid-roll ads 90% of the time, compared a 78% completion rate for pre-roll ads. It’s easy to sync your Google DFP account from within your Livestream account settings. Once your settings are configured, you can trigger Google DFP from within Livestream’s Studio software.

Independent networks like BeTerrific Live and the LawNewz Network use DFP throughout their live shows. BeTerrific Live broadcasts five days a week on Livestream to a worldwide audience, with viewers tuning in from as far afield as Thailand and Brazil.

The LawNewz Network broadcasts live courtroom coverage of the nation’s top criminal cases. Their Livestream channel and live player embed are home to a dedicated community of viewers. That audience helps LawNewz Network grow revenue with advertisements on their live player.

3. Lead Capture

According to Hubspot, adding live video to your marketing stack increases customer conversion by 80% or more. Live video brings a dynamic component to your marketing strategy, engaging viewers whether they tune in on desktop or mobile. But how do you continue the conversation after your broadcast has ended?

We built Livestream’s lead capture feature with the marketer in mind. You can add a customized lead capture form on your live player with the push of a button. Adding a lead capture form will “gate” your live video stream, requiring viewers to fill out the form before viewing your broadcast. This gives you a clearer picture of your demographics and can help you target your post show follow-up.

NFL’s New Orleans Saints are already using lead capture to better understand their audience. Their pre-and-post-game broadcasts routinely attract thousands of viewers. Streaming behind-the-scenes content gives Saints fans more opportunities to connect with their favorite team. With lead capture, the Saints’ marketing organization uses these valuable insights to better target their email campaigns to customers who have engaged with their video.

4. Pay-Per-View Model

If you’re using live video to broadcast events, think of a pay-per-view service as a virtual box office. Livestream Enterprise subscribers can easily add pay-per-view to their events using one of our partners’ payment processing and content entitlement systems.

Boxing legend Oscar de la Hoya’s Golden Boy Promotions has revolutionized online sports broadcasting. They augment their in-person ticket sales and grow online revenue with a pay-per-view model for their Ring TV Live network. Golden Boy alternates between free broadcasts and traditional pay-per-view programming (also known as a “Freemium Model”), enticing viewers with a free sample before converting them to paying subscribers with premium content.

This is a similar approach that brands like Ultimate Fighting Champions use, broadcasting smaller fights on Fox Sports 1 before switching to a pay-per-view network for their main event. With Livestream’s Simulcast feature, you can stream a portion of your content to multiple social channels before driving viewership back to a pay-per-view stream.

Why You Should Monetize Your Live Video Content

Streaming video already accounts for two-thirds of the world’s internet traffic, and by 2020 it will spike to 82%. Successful brands are seizing this opportunity, diving head-first into the live video gold rush. Livestream’s end-to-end solution of platform and hardware is the perfect toolkit for monetizing your digital content. With our monetization options, you can tailor your live video strategy to meet your needs and connect with your audience at every step.

Looking for more information about how live video can help you grow revenue? Our Livestream Learn webinar, “OTT Streaming with the Experts,” features advice and insights from thought leaders across the over-the-top streaming industry. Read more about our webinar and watch the full show.