Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.

This Week on Livestream | January 22, 2018

Watch live as the cast of Schitt’s Creek visits 92nd Street Y, USA TODAY NETWORK-Wisconsin covers high school basketball, and UWC-USA celebrates African National Day.


Podcast Mixtape: Unsettled | The Greene Space
Monday, January 22
7 PM ET
“With more people displaced from their homes due to war and persecution than at any other time in history, how are countries taking care of those marooned in refugee camps? Join reporter Matt Katz and editor Sean Bowditch for a night of storytelling and conversation including audio from their new five-part series, Unsettled.”

Schitt’s Creek: An Evening with Eugene Levy, Catherine O’Hara, Daniel Levy, Annie Murphy, and Emily Hampshire | 92nd Street Y
Monday, January 22
8 PM ET
“What misadventures will Season 4 of Schitt’s Creek bring? Join this team of brilliant funny people as they dish about their show and about playing one of TV’s most delightfully dysfunctional families.”

Appleton North vs. Appleton West | USA TODAY NETWORK-Wisconsin
Tuesday, January 23
6:45 PM ET
“Join USA TODAY NETWORK-Wisconsin’s Ricardo Arguello, Brett Christopherson and Jim Rosandick as they bring you live coverage from Appleton North High School.”

Dr. Nadine Burke Harris | The Deepest Well: Healing the Long-Term Effects of Childhood Adversity | Author Events
Tuesday, January 23
7:30 PM ET
“Pioneering physician Dr. Nadine Burke Harris is a longtime crusader for targeting care to vulnerable and traumatized children. Her prolific work on the link between toxic stress and chronic illnesses includes more than 17,000 surveys of adult patients’ adverse childhood experiences.”

Musical Introduction Series: Zulal | 92nd Street Y
Wednesday, January 24
11:30 AM ET
“Images of the past come to life in Zulal’s arrangements, hearkening back to a simpler time, providing tokens of comfort in our increasingly complex, modern world. Zulal’s singers, Teni Apelian, Yeraz Markarian and Anaïs Tekerian, have performed in venues around the world, as well as in Cirque du Soleil and The Silk Road Project.”

African National Day 2018 | UWC-USA
Saturday, January 27
9 PM ET
“Join UWC-USA as they celebrate African National Day with a performance by students from African countries.”