Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.

Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.