Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.

Vimeo’s Best of 2018: Live streaming, OTT, and Stock

We spent our last broadcast for the year recapping and reflecting on our biggest launches from Vimeo Livestream, OTT, and Stock. Didn’t get a chance to catch us live? We’ve got a recap and event recording for you right here.

Industry stats on live streaming and OTT video

We kicked things off with a recap of some of the more impressive (and mind-boggling) statistics from the live streaming and OTT video industries:

Live streaming continues to rise:

 

OTT is on the up and up:

  • Today, 48% of viewers are more likely to start their viewing with an OTT service, such as Netflix, Hulu, or a DVR (StreamingMedia)
  • American households collectively watch more than 8B hours of content each month through connected TV devices (Nielsen)
  • 17.9M households will solely consume content via OTT in 3 years’ time (Video Advertising Bureau)
  • OTT revenues will reach $83.4B by 2021 (DigiDay)

 

Creators and businesses are investing more in content:

 

Catch up on the full event below, or read on to get a quick recap.

2018 updates from Vimeo Livestream

We sat down with Nathan Lundie of the Vimeo Livestream team to dive into some of the big launches this year — including new hardware and long-awaited software updates.

First, we gave a sneak peek of the Studio One switcher and encoder. Compact, powerful, reliable, and nicely priced at under $5,000, it’s a great piece of hardware for those looking to get started with live streaming with a minimal upfront cost.

Then, Nathan walked us through some of the new features in our Studio 5 software. We’ve launched new ways to deepen engagement with viewers, including adding comments from Facebook or YouTube into Studio graphics. You can now use a web page as a browser source in your live stream, too, meaning you have another way to share content to your viewers.

Vimeo Livestream also brought in features to help you produce amazing live events. Additional updates to Livestream Studio includes connecting with remote IP cameras through RTSP — a feature that’s been a long time coming! — as well as a full release of our macOS software.

Get an in-depth walkthrough of our Studio software and hardware updates in our on-demand webinar.

New features from Vimeo OTT

Megan Wright from the Vimeo OTT team shared several features that give creators autonomy over how and when they distribute (and monetize) their content, including the option to deliver and monetize live video.

Vimeo OTT now gives even more control over how you manage and prioritize your content. Not only can you schedule videos to publish in advance with time windowing, but you can see which of your videos perform best with the Top Videos tool.

We also introduced two new ways to better share content and engage with your audience.

1. Free video access: If you’d like to tease your content, you can now give customers free access to your channel for a limited amount of time.

2. Registration-based viewing: you can even make your channel free to review and registration-only, which is especially useful in nurturing and retaining your viewers.

Finally, for organizations that need an added level of privacy and security to their content, such as trainings and internal communications, Vimeo OTT now offers private portals. Customers who use Vimeo OTT’s private portals can also embed a Sli.do widget, to facilitate questions from employees and other participants. Learn more about our Sli.do integration and private portals here.

Affordable, beautiful stock footage

Stephen Nangeroni from Vimeo Stock joined us to talk about how SMBs and creators can utilize this new consumer product.

Vimeo Stock is the best platform to find top-notch stock footage from world-renowned creators. In our ongoing effort to put creators first, Vimeo Stock partners with members of the Vimeo community to bring their stock footage to the masses — contributors keep up to 70% of generated revenue from all Vimeo Stock sales.

You can browse Vimeo Stock for free, and Vimeo subscribers earn 20% savings on all stock footage.

While Vimeo Stock’s collection is currently invite-only, you can let us know you’re interested in licensing your footage by filling out this form.

 

While we’re proud of what we’ve launched this year, none of it would be possible with the support from the amazing members of our community. To everyone who’s used and shared feedback on Vimeo Livestream, OTT, or Stock this year — thank you.

We’ll continue building and improving our services to help you do more with video, and can’t wait to see what’s in store for 2019. Cheers!