Live Event Trends from Convene and Livestream

Planning an event is about creating a memorable experience for your attendees and generating return-on-investment for your business. In this webinar we explored event trends with Convene, a New York-based “workplace-as-a-service” platform. Convene partners with 70% of New York’s Fortune companies to plan meetings, events, and conferences, which means they know what event marketers and planners can expect in 2018.

Read on to discover next year’s top live event trends.

1. Immersive Event Experiences

In 2018, you want to leave your event attendees feeling wowed. Events should be exciting, fresh, and new. You want your attendees to walk away – or close their browser – and feel that they had a unique, transformational experience. According to Convene’s Julie Starr, this is called an “immersive event experience.”

Follow these pro tips to create an immersive event experience:

Know Your Audience
Understand who you’re targeting and who you’re communicating with. Get really specific! Who are your attendees? Millennials at their first job? More senior executives? Once you understand your attendees – or the ‘who’ of your event – you can focus on setting a meeting theme or through line.

Set a Meeting Theme  
The most successful events have a strong theme. The theme or through line is the ‘what’ of your event – what you want to communicate to your event attendees. This theme can be expressed through the content, food, or design of the event to make it feel more immersive.

Design the Agenda
This is the fun part of planning your immersive event experience. When you lock down the ‘who’ and ‘what’ of your event, you can move on to hiring exhibitors and speakers, booking food and beverage vendors, and planning content. Think of this as the ‘how’ of your event. How you are going to make your event happen?

2. Technology-Assisted Collaborations

From interacting with employees in other locations, to event-specific hashtags and Instagram filters, technology has already made a major impact on how planners design meetings, as well as how they enable interaction at events.

2018’s top technology-assisted event collaborations will be social media integrations, livestreaming, augmented reality, and virtual reality. To create meaningful ROI, event marketers and event planners will need to continue to invest in new and creative event technologies.

Pro tip: Maximize usage of your technologies by alerting your guests to their existence. If you have a social media “wall” with real-time posts, mention it during a presentation or add related copy to your event materials. If you are livestreaming your event, make sure you promote the link across your desired marketing channels. Send emails, post on social media – do whatever you can to make sure that your audience knows you’re livestreaming.

3. The ROI of Livestreaming Your Events

Livestreaming allows you to amplify the power of your meetings and events outside of your physical space. This means reaching an exponentially larger audience than you would if you restricted your events to an in-person audience.

There are many ways to generate ROI with livestreaming. Streaming your events boosts future ticket sales, expands your brand reach, and even allows you to monetize with pay-per-view and subscription options.

Pro tip: Post and promote your broadcast after you’re done streaming. Your stream can generate ROI for as long as it lives online, providing value to your company or organization hours, days, months, and years after your event ends.

Download Convene’s Ebook to discover more 2018 trends.


Watch the video below to learn:

  • How to create immersive and innovative event experiences for your customers and prospects.
  • Best practices for using technology to boost engagement before, during, and after events.
  • Ways to boost your marketing event ROI.

Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

 

Click here to explore Studio 6 now.

 

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

  • Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.
  • Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.

Great. How do I get Studio 6?

Glad you asked. If you’re a Vimeo Livestream Premium or Enterprise customer, Studio 6 is included with your subscription. Visit livestream.com/studio to learn more and download.