19 Need-to-Know Stats About Livestreaming for Broadcasters [Infographic]
Cord-cutting is on the rise. Audiences are pivoting away from traditional media toward new social and over-the-top content platforms like Netflix and Hulu. Livestreaming television and radio broadcast programming is the best way to reach your viewers across multiple platforms. Our research shows livestreaming for broadcasters is crucial for any modern media distribution strategy.
News and sports broadcasters are leading the charge, with new streaming portals eating away at traditional media’s market share. To meet viewer demand, broadcasters need to diversify the way they distribute their content.
“For the better part of 15 years, pundits have predicted that cord cutting was the future. Well, the future has arrived.” – Craig Moffett, MoffettNathanson
“Not only have we realized an entirely new revenue stream, but [the livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component.” – Shane French, Rover’s Morning Glory Radio Show
1. 65.1% of internet users worldwide will be watching digital video by the end of 2018. (Source: eMarketer)
2. 1 in 5 online video customers pay for at least 3 streaming services. (Source: 451 Research)
3. 451 TV and radio stations in 138 countries used Livestream in 2017 to broadcast 15,888 events.
4. 55.8% of the US population – and as much as 68.4% of US internet users – will become online radio users by 2018. (Source: Statista)
5. 2 hours a day are spent by young Americans watching online video. (Source:The New York Times)
6. 191.6 million people in the US will be listening to digital radio on a monthly basis by 2019. (Source: eMarketer)
7. 1.87 billion people will watch digital video via a mobile phone in 2018, an 11.9% increase over 2017. (Source: eMarketer)
8. Online video ads receive 18.3x more viewer attention than TV commercials. (Source: IPGLab)
9. 18-34 year olds would choose streaming services over pay TV if forced to make the choice. (Source: The Diffusion Group)
10. 50% of viewers under 32 years old won’t pay for traditional cable subscriptions by 2025. (Source: Forrester)
11. In 30 days, more video content is uploaded than all three major U.S. TV networks combined have created in 30 years (Source: Insivia).
12. Digital video consumption among adults has increased: from 21 minutes in 2011 to one hour and 16 minutes in 2015. (Source: eMarketer)
13. 78% of people watch videos online every week, and 55% of watch every day. (Source: HubSpot)
14. Users are spending an average of one hour and fifty-five minutes with digital video each day. (Source: eMarketer)
15. Millennials aged 14 to 25 are the only age group watching more shows on digital devices than on traditional TV screens. (Source: eMarketer)
16. 41% of digital audiences would watch livestreaming breaking news stories. (Source: GlobalWebIndex)
17. Digital radio engagement is up from 53 seconds in 2011 to over one minute in 2015. (Source: eMarketer)
18. In 2014, 47% of all Americans — an estimated 124M people — said they have listened to online radio in the last month. (Source: Media Daily News)
19. 75% of respondents who listen to online radio on a weekly basis think commercials are a fair trade for free programming. (Source: Media Daily News)
Want to learn more about how traditional media companies are growing their audiences with live video?
Read our case study with New York Magazine and Veuve Clicquot to learn:
- How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
- How live video can add dynamism and production value to publishers’ brand partnerships.
- How livestreaming for publishers is changing the way readers engage with their favorite periodicals.