19 Need-to-Know Stats About Livestreaming for Broadcasters [Infographic]

Cord-cutting is on the rise. Audiences are pivoting away from traditional media toward new social and over-the-top content platforms like Netflix and Hulu. Livestreaming television and radio broadcast programming is the best way to reach your viewers across multiple platforms. Our research shows livestreaming for broadcasters is crucial for any modern media distribution strategy.

News and sports broadcasters are leading the charge, with new streaming portals eating away at traditional media’s market share. To meet viewer demand, broadcasters need to diversify the way they distribute their content.

“For the better part of 15 years, pundits have predicted that cord cutting was the future. Well, the future has arrived.” – Craig Moffett, MoffettNathanson

“Not only have we realized an entirely new revenue stream, but [the livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component.” – Shane French, Rover’s Morning Glory Radio Show

1. 65.1% of internet users worldwide will be watching digital video by the end of 2018. (Source: eMarketer)

2. 1 in 5 online video customers pay for at least 3 streaming services. (Source: 451 Research)

3. 451 TV and radio stations in 138 countries used Livestream in 2017 to broadcast 15,888 events.

4. 55.8% of the US population – and as much as 68.4% of US internet users – will become online radio users by 2018. (Source: Statista)

5. 2 hours a day are spent by young Americans watching online video. (Source:The New York Times)

6. 191.6 million people in the US will be listening to digital radio on a monthly basis by 2019. (Source: eMarketer)

7. 1.87 billion people will watch digital video via a mobile phone in 2018, an 11.9% increase over 2017. (Source: eMarketer)

8. Online video ads receive 18.3x more viewer attention than TV commercials. (Source: IPGLab)

9. 18-34 year olds would choose streaming services over pay TV if forced to make the choice. (Source: The Diffusion Group)

10. 50% of viewers under 32 years old won’t pay for traditional cable subscriptions by 2025. (Source: Forrester)

11. In 30 days, more video content is uploaded than all three major U.S. TV networks combined have created in 30 years (Source: Insivia).

12. Digital video consumption among adults has increased: from 21 minutes in 2011 to one hour and 16 minutes in 2015. (Source: eMarketer)

13. 78% of people watch videos online every week, and 55% of watch every day. (Source: HubSpot)

14. Users are spending an average of one hour and fifty-five minutes with digital video each day. (Source: eMarketer)

15. Millennials aged 14 to 25 are the only age group watching more shows on digital devices than on traditional TV screens. (Source: eMarketer)

16. 41% of digital audiences would watch livestreaming breaking news stories. (Source: GlobalWebIndex)

17. Digital radio engagement is up from 53 seconds in 2011 to over one minute in 2015. (Source: eMarketer)

18. In 2014, 47% of all Americans — an estimated 124M people — said they have listened to online radio in the last month. (Source: Media Daily News)

19. 75% of respondents who listen to online radio on a weekly basis think commercials are a fair trade for free programming. (Source: Media Daily News)


Want to learn more about how traditional media companies are growing their audiences with live video?

Read our case study with New York Magazine and Veuve Clicquot to learn:

  • How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
  • How live video can add dynamism and production value to publishers’ brand partnerships.
  • How livestreaming for publishers is changing the way readers engage with their favorite periodicals.

Download the Case Study

Meet Vimeo Enterprise: Video for the way you work

If you’ve been a longtime reader of this blog, then you already know — video is a crucial communication tool for connecting with audiences, customers, and employees.

As people have grown accustomed to high-quality, consumer video experiences in their day-to-day lives, they have come to expect similar video experiences from the companies they work for or with. We at Vimeo realized we could do more to help businesses harness the power of video across the organization.

“Live video is becoming a necessity for companies. It’s the best way to get your point across to as many people as possible.”
Michael Weinstein, Video Studio Lead at Deloitte Global

With that in mind, we’re proud to introduce Vimeo Enterprise — a secure, centralized video solution for organizations of all sizes.

What’s happening to Vimeo Livestream?

Never fear, live streaming fans — nothing is changing with the Vimeo Livestream product you know and love. The team at Vimeo continues to support the Livestream product and users just as we always have.

Vimeo Enterprise is a new way to manage videos built specifically for the needs of businesses and organizations, with new security features, built-in Q&A and lower thirds, private video Showcase, and much more.

Is Vimeo Enterprise right for me?

If you’re currently using video to communicate with your workforce, or if you’re looking for a better way to manage and distribute your organization’s video content, Vimeo Enterprise might be right for you.

Our new, end-to-end solution combines what millions of users already love about Vimeo with the dedicated support and advanced features that large organizations require, like:

  • Enterprise-grade security with single sign-on (SSO) for viewers, private team projects, embed permissions, and much more
  • Private Showcase, a branded viewing destination that gives you complete control over your video experience, anywhere, now with SSO-secured access and live streaming
  • Built-in engagement tools like live polls, live Q&A, and audience chat make it easier than ever to drive viewer participation
  • Easy-to-use, professional live graphics let you add images, animated text, and logos to your live events, straight from your browser
  • Advanced video analytics to help your team better understand your audience, down to each and every employee, trainee, viewer, etc.
  • Dedicated support, when you need it with white-glove onboarding, dedicated account management, and access to Vimeo’s award-winning live production services
  • High-quality, reliable HD streaming with support and uptime SLAs to ensure your live events go smoothly, every time

Where can I learn more?

Read more about Vimeo Enterprise on the Vimeo blog, or sign up for our product walkthrough and see Vimeo Enterprise in action on October 1 at 1 PM ET.