19 Need-to-Know Stats About Livestreaming for Broadcasters [Infographic]

Cord-cutting is on the rise. Audiences are pivoting away from traditional media toward new social and over-the-top content platforms like Netflix and Hulu. Livestreaming television and radio broadcast programming is the best way to reach your viewers across multiple platforms. Our research shows livestreaming for broadcasters is crucial for any modern media distribution strategy.

News and sports broadcasters are leading the charge, with new streaming portals eating away at traditional media’s market share. To meet viewer demand, broadcasters need to diversify the way they distribute their content.

“For the better part of 15 years, pundits have predicted that cord cutting was the future. Well, the future has arrived.” – Craig Moffett, MoffettNathanson

“Not only have we realized an entirely new revenue stream, but [the livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component.” – Shane French, Rover’s Morning Glory Radio Show

1. 65.1% of internet users worldwide will be watching digital video by the end of 2018. (Source: eMarketer)

2. 1 in 5 online video customers pay for at least 3 streaming services. (Source: 451 Research)

3. 451 TV and radio stations in 138 countries used Livestream in 2017 to broadcast 15,888 events.

4. 55.8% of the US population – and as much as 68.4% of US internet users – will become online radio users by 2018. (Source: Statista)

5. 2 hours a day are spent by young Americans watching online video. (Source:The New York Times)

6. 191.6 million people in the US will be listening to digital radio on a monthly basis by 2019. (Source: eMarketer)

7. 1.87 billion people will watch digital video via a mobile phone in 2018, an 11.9% increase over 2017. (Source: eMarketer)

8. Online video ads receive 18.3x more viewer attention than TV commercials. (Source: IPGLab)

9. 18-34 year olds would choose streaming services over pay TV if forced to make the choice. (Source: The Diffusion Group)

10. 50% of viewers under 32 years old won’t pay for traditional cable subscriptions by 2025. (Source: Forrester)

11. In 30 days, more video content is uploaded than all three major U.S. TV networks combined have created in 30 years (Source: Insivia).

12. Digital video consumption among adults has increased: from 21 minutes in 2011 to one hour and 16 minutes in 2015. (Source: eMarketer)

13. 78% of people watch videos online every week, and 55% of watch every day. (Source: HubSpot)

14. Users are spending an average of one hour and fifty-five minutes with digital video each day. (Source: eMarketer)

15. Millennials aged 14 to 25 are the only age group watching more shows on digital devices than on traditional TV screens. (Source: eMarketer)

16. 41% of digital audiences would watch livestreaming breaking news stories. (Source: GlobalWebIndex)

17. Digital radio engagement is up from 53 seconds in 2011 to over one minute in 2015. (Source: eMarketer)

18. In 2014, 47% of all Americans — an estimated 124M people — said they have listened to online radio in the last month. (Source: Media Daily News)

19. 75% of respondents who listen to online radio on a weekly basis think commercials are a fair trade for free programming. (Source: Media Daily News)


Want to learn more about how traditional media companies are growing their audiences with live video?

Read our case study with New York Magazine and Veuve Clicquot to learn:

  • How New York Magazine and Veuve Clicquot grew an in-person event into a widespread social phenomenon.
  • How live video can add dynamism and production value to publishers’ brand partnerships.
  • How livestreaming for publishers is changing the way readers engage with their favorite periodicals.

Download the Case Study

Why a Live Video Strategy is a Must-Have for Marketers [2020 Update]

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Live Streaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.


DOWNLOAD THE GUIDE

In this guide you will learn:

  • Statistics and data on how the live event and video industry is growing and driving ROI.
  • Event planning best practices and tips from professional large-scale event producers and marketers.
  • Step-by-step instructions and tools for going live from our production team.
  • How nine organizations use Vimeo’s live streaming tech to expand the reach of their audience and increase live event ROI.
  • All the technical terminology and lingo you need to understand live video production.