Course description: What happens when the $3 trillion U.S. healthcare industry suddenly hinges on patient engagement? Hear the unforgettable patient stories and real-life experiences of successful patient engagement from the industry leaders in healthcare, wellness, and behavior sciences. Understand the neuroscience behind why doctors can’t simply scare patients and employers can’t simply bribe employees into healthy behaviors. Discover how including patients in the design process can empower them to work with their healthcare team to improve care. Learn where health educators, designers, techies, and investors got it wrong and what they can do to improve their success. This colloquium offers rapid-fire panels of guest speakers, real patients and Stanford faculty.