Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company. Her team established the organizational framework for social media activities worldwide and drives programs for engaging influencers across traditional and new media channels. Prior to this role, Poveromo led the global public relations team at Adobe for nine years. Before joining Adobe, she held numerous marketing and communications positions at high technology companies and nonprofit organizations located in Silicon Valley and in Europe.
More Information http://bschool.pepperdine.edu/dels/speakers/2013-2014/maria-poveromo.htm