Platform Shift - How New Open Business Models are Changing the Shape of Industry
Marshall Van Alstyne, Professor at Boston University School of Management & Researcher at MIT Center for Digital Business
This talk reveals the secret of Internet-driven marketplaces. Companies that can transform their linear business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Google managed, in a relatively short time, to attract millions of clients worldwide. In addition, these companies can extend existing transactions to new, associated products and services. Platforms will beat products every time. This talk tells why.
Professor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught in more than 50 business schools worldwide.
Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and six best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.