Craig Wortmann, CEO & Founder of Sales Engine, will ask "How do work a room? Or a phone? How do you know when you are in a "sales" conversation? And once you are, how do you qualify potential customers and then handle their inevitable objections?" These are some of the most challenging skills and disciplines for entrepreneurs to tackle when they focus on selling.
Craig Wortmann will unlock and demonstrate the key skills and disciplines in this fast-paced 90-minute session. Craig Wortmann is CEO and Founder of Sales Engine, a firm that helps companies build and tune their sales engine. He is also a Clinical Professor of Entrepreneurship of University of Chicago’s Booth School of Business. His course, Entrepreneurial Selling, earned the title of one of the 10 Best Entrepreneurship Courses by Inc Magazine in 2011. With 25+ years of sales experience, Craig has also authored a book on how to use stories in the business development process entitled What’s Your Stories: Using Stories to Ignite Performance and Be More Successful.