Amidst the current push to create smarter products that combine the quantified self with the internet of things, is an equally big push to maintain privacy in a world where almost everything about you is disclosed to one company or the other. Consumers are more skeptical of the products they use than ever before, and even more so about the companies that own them. So when does knowing about (and acting upon) consumer behavior cross the line from helpful and become creepy? Should businesses help consumers stay private in the digital age?
Learn where users are beginning to draw the line, what that means for the future of consumer behavior, and how to implement informed, targeted marketing while maintaining your users' privacy.
Jason Davis, co-founder at Radico
Andrew Delamarter, Director of Search and Inbound Marketing at Huge
Jon Gibs, VP, Analytics at Huge
Zach Lanier, Senior Security Researcher at Duo Security
Jerry Rocha, Vice President of Digital Media at The Nielsen Company