Amazon keeps evolving its algorithm for recommending products to you. TV, film and radio industries have been upended by services like Netflix and Pandora that do their best to know which of shows or songs you'll want to watch and hear next. So it’s no surprise that brands look at these paragons and want to do it too. They want to recommend just the right credit card for you. They want to show you the 5 thought leadership articles that you and you alone will care about. We dream about personalizing the experience and explore the technology it will require to bring that vision to life.
But here's the thing: most businesses don't have hundreds of thousands of products to sell you. Most companies only have a handful of products, a few dozen or few hundred articles, and just two or three types of customers.
Join Huge, Razorfish, 360i and Contently as they discuss the boundaries of personalization, how to stay personal without fragmenting your brand, and personalization techniques that go beyond a fancy data-driven algorithm.