Thursday 26June 2014
One day Conference – Managing Major Sport Events: Governance and Legacy
Every Major/Mega Sport Event poses two interlocking challenges for the organising city/country: (1) the obvious one of making a success of the operational management of the event - a huge success on the part of the London 2012 Olympics, less so for the Delhi XIX 2010 Commonwealth Games; and (2) the less obvious but almost equally important one of managing the relationship with the international sport governing body partner - for example FIFA in relation to the football World Cup and the International Olympic Committee (IOC) in relation to the Olympic Games.
The international sport governing bodies have in their gift a major prize in terms of international prestige, international relations, and possible economic and social legacy, the right to award the right to host a major event. But the award of a major event also contains many of the elements of a “poison chalice”: the operational demands are complex and extremely expensive; the sport governing bodies all espouse the highest ethical standards, claims which attract particular and legitimate civic society and media attention which also places the host city/country in the international spotlight; the halo effect for the organising country/city of being associated with a particular governing body brings its own complexities where that organisation becomes mired in controversy as the IOC did following the 1998 Salt Lake City bribery scandal, and FIFA did following the allegations of corruption around the award of the 2018 and 2022 FIFA World Cups to Russia and Qatar respectively.
The series of debates on day four of Birkbeck Business Week explores the complexity of the inter-relationships between host organising cities/countries and the respective sport governing bodies, with a view to offering some guidance on how they might most successfully combine to achieve a successful event and a successful legacy.
10.05am - 11.15am: Speakers and Q & A
Setting the scene – the socio-cultural context of Brazil and a discussion of sport’s place in the country.
11.30am - 1.00pm: Speaker and panel discussion
A critical perspective on sport governance and the role of major events in developing countries
1.00pm – 2.00pm: Lunch
2.00pm - 3.15pm: Speaker and panel discussion
The reform of sport governing bodies
3.30pm - 5.00pm: Speaker and panel discussion
How cities use major sporting events/build a lasting legacy from major sporting events
5.00pm - 6.00pm: Reception
6.05pm - 7.00pm: Keynote address
From Club to Country: a twenty-year journey in football
7.00pm – 7.30pm: Reception
David Bernstein CBE is the chairman of the British Red Cross, and has enjoyed a long and successful career both in the accountancy profession and in business. He continues as Chairman of Ted Baker PLC.
However, twenty years ago he embarked on a parallel journey in the world of football when he joined the board of Manchester City FC, the club he had supported as a boy. He found a club in profound crisis and subsequently took up the role of club Chairman from 1998 to 2003 before resigning on matters of principle.