How Major Brands Are Using Social Media
Major brands have supported and invested in television since the invention of the medium. Now major Fortune 500 companies have built social media teams who help all aspects of their companies business grow and evolve into a digital world. How do social media teams at brands think and act? What tools do they use? Do social media teams at brands work on the brands TV campaigns? Are there ways for brand social media teams and broadcast social media teams to join forces to enhance the user experience, amplify social sharing, create quality content, and improve cross-device campaign strategy? Join us for a dynamic discussion as our panel of brand social media executives and content producers share insider tips and actionable advice.