You are almost certainly making a common mistake that is costing you HUGE amounts of money. Picture 1/3 of your Google spend, rising up your chimney in the form of flaming, charred dollar bills.
Most Google ads achieve maybe a fourth of their true potential. Most advertisers all say the same boring thing.
Most companies who do test 10 or 20 ads, test bland ads that are all nearly the same. Most folks COMPLETELY MISS the real emotional jugular, and the hidden, almost psychotic, *real* reasons searchers convert into customers.
The true motivations that drive people to purchase from you are often so twisted, your customers are ashamed to admit it. Ah, the dark chambers of the human heart.
Baby, we're slaying sacred cows. If you pay close attention, you'll jack up your Clicks and Quality Score and lower your CPA’s and reach into realms that nobody in your market has ever touched.
Attend the talk, if you dare.