As exciting as mobile is, it's also the fastest evolving medium ever. Distribution today looks very different than 6 months ago and will look different again in another 6 months. We'll discuss various mobile distribution channels, how they've evolved, and what you can do to ride the rate of change and leverage them for your startup.
Adam Grenier is the Director of Mobile Marketing for HotelTonight, the leading last minute hotel-booking app, where he leads user acquisition, mobile brand strategy and customer analytics. Adam has been involved in mobile strategy since targeting Java developers to build mobile games 8 years ago for Sun Microsystems. Since then he has been immersed in all facets of emerging and digital media, marketing and business development for companies ranging from brands like Sun, MSFT, JCPenney, Kraft and Budweiser, to startups such as Zoosk, TapSense and now HotelTonight. He is also a 500 Mentor.